Mobile internet ad spending is still growing by triple digits The mobile internet ad market in Russia is growing quickly - 2015 will be the final year of triple-digit growth, according to eMarketer’s latest forecast of ad spending around the world. But as a percentage of digital and total media ad spending, mobile is still small in Russia compared to many other worldwide markets. Рынок мобильной рекламы в России достиг 5% уровня от всего объема медиа-рынка. Рынок продолжает увеличиваться.

1. Mobile Reaches 5% of Total Media Spending in Russia
Mobile internet ad spending is still growing by triple digits
The mobile internet ad market in Russia is growing quickly—2015 will be the final
year of triple-digit growth, according to eMarketer’s latest forecast of ad spending
around the world. But as a percentage of digital and total media ad spending,
mobile is still small in Russia compared to many other worldwide markets.
eMarketer estimates that this year, advertisers in Russia will spend $430 million on
mobile internet ads, or 19.0% of all digital ad spending. Mobile will quickly come to
account for even more of the digital market, and by 2019 most digital ad spending
will occur on mobile channels.
That year, the total Russian ad market will reach $10.78 billion after several years
of growth in the mid-single digits. Just over 30% of the total will be spend on digital
advertising that year.
Russia is below the worldwide average by this metric—this year, 29.9% of all ad
spending worldwide will be digital.
Russia also lags in terms of the share of digital ad spending that goes toward
mobile. This year, South Korea leads the world by this metric, with 54.4% of all
digital ad spending in the country going occurring on mobile. The US is No. 2, at
51.9%. Russia comes in at less than half the worldwide average of 42.3%
http://www.emarketer.com/Article/Mobile-Reaches-5-of-Total-Media-Spending-Russia/1013118