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NIR EYAL + ETHOS3 PRESENT:
“Economic value is a function of the
strength of habits a company creates.”
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
-NIR EYAL
Let’s see it in action through
Sarah, an avid Pinterest user...
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
Sarah wasn’t always hooked:
Pinterest manufactured desire in her.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
It all started with a...
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
The first part of a Hook
is called the Trigger.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
Triggers come in types:
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
Sarah was intrigued by a photo of
Pennslyvania she saw on Facebook...
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
This external trigger alerted her by
giving her information for what to do next.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
After successive cycles through
the Hook, Sarah will be cued
by internal triggers like boredom.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
After the Trigger comes the Action.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
Sarah followed the beautiful photo
she saw to a site called Pinterest.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
She now sees all sorts
of interesting images of things
to see and do on her trip.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
She’s rewarded by something interesting
with each scroll, sort of like pulling on
the handle of a slot machine.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
Sarah enters a sort of hunting state
on Pinterest by scrolling through the
“reward phase” of the Hook.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
Now it’s time for the
“investment phase” of the Hook.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
Sarah is sharing Pins, adding friends,
creating Pinterest boards, gaining followers,
and learning new site features.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
With every investment, Sarah
increases her likelihood of
using Pinterest in the future.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
Sarah’s “investments” in Pinterest:
Loads the next trigger by
sending her messages to
return in the future.
Makes the site more
valuable with use.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
Through repeated Hook cycles,
Sarah forms a Pinterest habit.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
If used for good, Hooks can enhance our lives.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
For Example, Sarah meets and connects
with others and learns new things.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
But manufactured habits can also
be time wasters we regret later.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
It’s important to understand
how we get Hooked so businesses
can build healthy habits.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
And customers can
prevent unwanted manipulation.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
TO LEARN MORE READ:
SUBSCRIBE TO NIR’S BLOG TO GET A FREE HABIT WORKBOOK
GET ‘HOOKED’ ON AMAZON
THIS DECK WAS DESIGNED BY:
ETHOS3.COM | AWARD-WINNING PRESENTATION DESIGN AND TRAINING

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Hooked: How To Build Habit Forming Products

  • 1. NIR EYAL + ETHOS3 PRESENT:
  • 2. “Economic value is a function of the strength of habits a company creates.” ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL -NIR EYAL
  • 3. Let’s see it in action through Sarah, an avid Pinterest user... ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  • 4. Sarah wasn’t always hooked: Pinterest manufactured desire in her. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  • 5. It all started with a... ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  • 6. The first part of a Hook is called the Trigger. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  • 7. Triggers come in types: ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  • 8. Sarah was intrigued by a photo of Pennslyvania she saw on Facebook... ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  • 9. This external trigger alerted her by giving her information for what to do next. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  • 10. After successive cycles through the Hook, Sarah will be cued by internal triggers like boredom. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  • 11. After the Trigger comes the Action. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  • 12. Sarah followed the beautiful photo she saw to a site called Pinterest. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  • 13. She now sees all sorts of interesting images of things to see and do on her trip. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  • 14. She’s rewarded by something interesting with each scroll, sort of like pulling on the handle of a slot machine. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  • 15. Sarah enters a sort of hunting state on Pinterest by scrolling through the “reward phase” of the Hook. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  • 16. Now it’s time for the “investment phase” of the Hook. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  • 17. Sarah is sharing Pins, adding friends, creating Pinterest boards, gaining followers, and learning new site features. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  • 18. With every investment, Sarah increases her likelihood of using Pinterest in the future. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  • 19. Sarah’s “investments” in Pinterest: Loads the next trigger by sending her messages to return in the future. Makes the site more valuable with use. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  • 20. Through repeated Hook cycles, Sarah forms a Pinterest habit. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  • 21. If used for good, Hooks can enhance our lives. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  • 22. For Example, Sarah meets and connects with others and learns new things. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  • 23. But manufactured habits can also be time wasters we regret later. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  • 24. It’s important to understand how we get Hooked so businesses can build healthy habits. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  • 25. And customers can prevent unwanted manipulation. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  • 26. TO LEARN MORE READ: SUBSCRIBE TO NIR’S BLOG TO GET A FREE HABIT WORKBOOK GET ‘HOOKED’ ON AMAZON
  • 27. THIS DECK WAS DESIGNED BY: ETHOS3.COM | AWARD-WINNING PRESENTATION DESIGN AND TRAINING