This document provides an overview of the Business Model Canvas tool. It explains that the canvas is used to create and analyze business models by mapping out the key components of a business model across 9 building blocks: Customer Segments, Value Proposition, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure. Examples are provided to illustrate how the canvas can be used, including a sample business model for a lemonade stand business. The document encourages readers to use the canvas to develop and refine their own business models.

1. Emad Saif
Center for Entrepreneurship
Qatar University
Canvas
THE

2. business
model
“A business model describes the
rationale of how an organization
creates, delivers, and captures value”
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3. ‫شريحة‬
‫العمالء‬
‫المؤسسة‬
‫المنتج‬/‫الخدمة‬
Product / Service
‫)$(العائد‬
Revenue
‫خلق‬
Create
‫تحقيق‬
Deliver
‫استفادة‬
Capture
‫العمل‬ ‫نموذج‬‫التجاري‬
BUSINESS MODEL
3

4. ‫العمل‬ ‫مخطط‬
‫التجاري‬
4
Business Model
Canvas ?

5. tool to create & analyze business models...
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‫التجارية‬ ‫النماذج‬ ‫وتحليل‬ ‫لخلق‬ ‫أداة‬

6. ‫باستطاعتك‬
•‫بسهولة‬ ‫جديد‬ ‫تجاري‬ ‫نموذج‬ ‫خلق‬
•‫الحالي‬ ‫التجاري‬ ‫النموذج‬ ‫تطوير‬
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7. building
blocks
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8. Customer Segments
which customers and users are you serving?
which jobs do they really want to get done?
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9. Value Proposition
what are you offering them? what is that
getting done for them? do they care?
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10. Channels
how does each customer segment want to be reached?
through which interaction points?
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11. Customer Relationships
what relationships are you establishing with each segment?
personal? automated? acquisitive? retentive?
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12. Revenue Streams
what are customers really willing to pay for? how?
are you generating transactional or recurring revenues?
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13. Key Resources
which resources underpin your business model?
which assets are essential?
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14. Key Activities
which activities do you need to perform well in
your business model? what is crucial?
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15. Key Partners
which partners and suppliers leverage your model?
who do you need to rely on?
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16. Cost Structure
what is the resulting cost structure?
which key elements drive your costs?
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17. Business Model Canvas
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18. ‫مخطط‬‫العمل‬‫التجاري‬
Your Business Model Canvas
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19. ‫أمثلة‬
‫أمثلة‬
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20. ‫مثال‬
‫الحدائق‬ ‫في‬ ‫للرياضين‬ ‫ليمون‬ ‫عصير‬
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21. VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Kelly’s Lemonade Stand: Refreshing Lemonade
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22. ‫بعد‬ ‫ماذا‬
‫التجاري‬ ‫العمل‬ ‫مخطط‬‫؟‬
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23. ‫على‬ ‫وتعمل‬ ‫نموذجك‬ ‫من‬ ‫تتأكد‬ ‫أن‬ ‫عليك‬
‫ينجح‬ ‫حتى‬ ‫تطويره‬!
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24. ‫العمل‬ ‫خطة‬
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25. ‫االنترنت‬ ‫على‬ ‫الدورة‬ ‫في‬ ‫االن‬ ‫سجل‬
$10
DISCOUNT COUPON: special_10‫االن‬ ‫سجل‬

26. www.bmg-arabic.com
www.BusinessModelGeneration.com
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‫شكرا‬