SlideShare ist ein Scribd-Unternehmen logo
1 von 14
 
How do we sell SMM to the SME?




                         Tomas Zeman
Common objections
Businesses usually don’t understand how to use SMM.

                                    Generation shift X -> Y
Complains: 

•I don’t know how to use it.
•People would talk about us negatively.
•I can’t control it.
•I‘m a B2B company.
•I don’t have time for it.
•My customers are not using social media.
•It’s not a sales tool.
•What is the ROI.
•My industry isn’t interesting.
Do your homework
It’s not for everybody
Choose the right business category:

  1. Example questions to ask
     • How complicated and difficult is the segment?
     • Is there potential for a lead generation?
     • Is business consistent during the whole year?
     • Can the business produce interesting content?
     • Are their customers using social media?

  2. Multiple-criteria decision
Different networks
• It’s not only about Facebook & Twitter

•   Blogs
•   Discussion forums
•   Pinterest
•   Yelp
•   YouTube
•   Foursquare

                      many others 
                           & 
       local, industry and country dependent …
Check what's going on
Conversation already exists
People talk about “YOU” …
  • brands & products
  • using terms from different industries/segments
… even if you don’t do anything

3.See if people talk about your client, his competitors, 
industry terms.
4.Identify networks - where it happens.
5.Show them the results.
Summary of the homework

2. Select categories for your sales department.
3. Identify where the conversation takes place.
4. Identify conversation and terms used for each 
   category.
5. Create an A4 page with existing conversations for 
   each category.
6. Prepare a “Social Media Starter Pack” brochure.


9. Check if the business already uses social media.
Selling tips

What to sell?

-One time social media set-up and profiles clean-up
-Continuous conversation, analysis, leads
-One time promotional & acquisition campaigns 
What to sell

I. Client’s website integration                (quick win)
    •    Helps SEO
    •    Fan boxes and Like buttons


II. A place for conversation                  (copywriting)
•       Customer support
•       Protecting the reputation
•       Continuous engagement
•       Time consuming, 10minutes every day
What to sell

II. A place for marketing and promotions
  •   Run customer contests
  •   Sweepstakes & coupons
  •   Help to build a customer database

III. Experimental                      (at your own risk)
  •   Lead generation
  •   Hiring new employees
  •   Weekly tips and analyzes for customers - what they can 
      communicate (valentine, holidays, weather, jokes, ...)
What to show at the meeting
• Show your homework

• Show successful case studies

   Communication and engagement case studies
   Promotional & sweepstakes case studies
   Show what leaders in each business category are doing

• Educate and explain, show patience


“Be at a place where your
customers spend their time.”
Take away concept
• Telefonica O2 Gurus in the Czech Republic

• Small business don’t have much time to monitor 
  and take care of social media
• You can monitor conversation and find there leads 
  and customer support statuses. 
• Based on locality and segment, can be redirected to 
  selected business or answered immediately.

    YP can become trusted advisor for people
✆ +420 245 009 219
tomas.zeman@hanstiger.com
    www.hanstiger.com

Weitere ähnliche Inhalte

Was ist angesagt?

Define Your WoW! Factor – Create an Unforgettable Brand
Define Your WoW! Factor – Create an Unforgettable BrandDefine Your WoW! Factor – Create an Unforgettable Brand
Define Your WoW! Factor – Create an Unforgettable BrandVerticalResponse
 
Building Ethnography into the design process
Building Ethnography into the design processBuilding Ethnography into the design process
Building Ethnography into the design processStephen Cox
 
KPI Consultancy - More Sales from Networking Events
KPI Consultancy - More Sales from Networking EventsKPI Consultancy - More Sales from Networking Events
KPI Consultancy - More Sales from Networking EventsJakarta Business Networkers
 
5 Essential Management Concepts
5 Essential Management Concepts5 Essential Management Concepts
5 Essential Management ConceptsManohar Ramesh
 
CUSTOMER FOCUSED MARKETING
CUSTOMER FOCUSED MARKETINGCUSTOMER FOCUSED MARKETING
CUSTOMER FOCUSED MARKETINGTim Finnigan
 
New Product Marketing 101
New Product Marketing 101New Product Marketing 101
New Product Marketing 101Marco Muzzi
 
Marketing - A House Divided
Marketing - A House DividedMarketing - A House Divided
Marketing - A House DividedMarcus Tewksbury
 
How to start Digital marketing for a business
How to start Digital marketing for a businessHow to start Digital marketing for a business
How to start Digital marketing for a businessShamim Ahmed
 
Marketing for Growth
Marketing for GrowthMarketing for Growth
Marketing for GrowthRob Duncan
 
#HIGHLINEtalks | Startup Marketing Content Portfolio | Mark Evans
#HIGHLINEtalks | Startup Marketing Content Portfolio | Mark Evans#HIGHLINEtalks | Startup Marketing Content Portfolio | Mark Evans
#HIGHLINEtalks | Startup Marketing Content Portfolio | Mark EvansHIGHLINEvc
 
How to come up with ideas for your Content Marketing
How to come up with ideas for your Content Marketing  How to come up with ideas for your Content Marketing
How to come up with ideas for your Content Marketing Andrew Lloyd Gordon
 
Attracting and Retaining Millennials
Attracting and Retaining MillennialsAttracting and Retaining Millennials
Attracting and Retaining MillennialsTim Finnigan
 
Close Deals: Using Content at the Bottom of the Funnel
Close Deals: Using Content at the Bottom of the FunnelClose Deals: Using Content at the Bottom of the Funnel
Close Deals: Using Content at the Bottom of the FunnelKapost
 
Marketing Planning for Startups
Marketing Planning for StartupsMarketing Planning for Startups
Marketing Planning for StartupsApril Dunford
 
Social selling gameplan
Social selling gameplanSocial selling gameplan
Social selling gameplanJeroen Corver
 
Building Effective Mentoring Relationships
Building Effective Mentoring RelationshipsBuilding Effective Mentoring Relationships
Building Effective Mentoring RelationshipsCaroline Cummings
 

Was ist angesagt? (20)

Define Your WoW! Factor – Create an Unforgettable Brand
Define Your WoW! Factor – Create an Unforgettable BrandDefine Your WoW! Factor – Create an Unforgettable Brand
Define Your WoW! Factor – Create an Unforgettable Brand
 
Building Ethnography into the design process
Building Ethnography into the design processBuilding Ethnography into the design process
Building Ethnography into the design process
 
KPI Consultancy - More Sales from Networking Events
KPI Consultancy - More Sales from Networking EventsKPI Consultancy - More Sales from Networking Events
KPI Consultancy - More Sales from Networking Events
 
5 Essential Management Concepts
5 Essential Management Concepts5 Essential Management Concepts
5 Essential Management Concepts
 
CUSTOMER FOCUSED MARKETING
CUSTOMER FOCUSED MARKETINGCUSTOMER FOCUSED MARKETING
CUSTOMER FOCUSED MARKETING
 
New Product Marketing 101
New Product Marketing 101New Product Marketing 101
New Product Marketing 101
 
Marketing - A House Divided
Marketing - A House DividedMarketing - A House Divided
Marketing - A House Divided
 
Marketing Revised
Marketing RevisedMarketing Revised
Marketing Revised
 
Marketing workshop feb 27
Marketing workshop feb 27Marketing workshop feb 27
Marketing workshop feb 27
 
How to start Digital marketing for a business
How to start Digital marketing for a businessHow to start Digital marketing for a business
How to start Digital marketing for a business
 
Marketing for Growth
Marketing for GrowthMarketing for Growth
Marketing for Growth
 
#HIGHLINEtalks | Startup Marketing Content Portfolio | Mark Evans
#HIGHLINEtalks | Startup Marketing Content Portfolio | Mark Evans#HIGHLINEtalks | Startup Marketing Content Portfolio | Mark Evans
#HIGHLINEtalks | Startup Marketing Content Portfolio | Mark Evans
 
How to come up with ideas for your Content Marketing
How to come up with ideas for your Content Marketing  How to come up with ideas for your Content Marketing
How to come up with ideas for your Content Marketing
 
Attracting and Retaining Millennials
Attracting and Retaining MillennialsAttracting and Retaining Millennials
Attracting and Retaining Millennials
 
Spanco
SpancoSpanco
Spanco
 
Close Deals: Using Content at the Bottom of the Funnel
Close Deals: Using Content at the Bottom of the FunnelClose Deals: Using Content at the Bottom of the Funnel
Close Deals: Using Content at the Bottom of the Funnel
 
Marketing Planning for Startups
Marketing Planning for StartupsMarketing Planning for Startups
Marketing Planning for Startups
 
Social selling gameplan
Social selling gameplanSocial selling gameplan
Social selling gameplan
 
Niche marketing presentation
Niche marketing presentationNiche marketing presentation
Niche marketing presentation
 
Building Effective Mentoring Relationships
Building Effective Mentoring RelationshipsBuilding Effective Mentoring Relationships
Building Effective Mentoring Relationships
 

Andere mochten auch

Japanese Marketing Case Study74
Japanese Marketing Case Study74Japanese Marketing Case Study74
Japanese Marketing Case Study74Kohei Kurihara
 
Concentraciones Fisicas y Quimicas de las Soluciones
Concentraciones Fisicas y Quimicas de las SolucionesConcentraciones Fisicas y Quimicas de las Soluciones
Concentraciones Fisicas y Quimicas de las Solucionesmily16dejesus
 
Feliz dia de las madres
Feliz dia de las madresFeliz dia de las madres
Feliz dia de las madresVictor Gallo
 
Catalogue Double R Bags2
Catalogue Double R Bags2Catalogue Double R Bags2
Catalogue Double R Bags2RRBags India
 
Joint project overview
Joint project overviewJoint project overview
Joint project overviewSean Park
 
Mai 1 - matemática auto-instrutivo - professor
Mai   1 - matemática auto-instrutivo - professorMai   1 - matemática auto-instrutivo - professor
Mai 1 - matemática auto-instrutivo - professorRenato Tonay
 
Slade3
Slade3Slade3
Slade3elis1
 
Har ek friend airtel ppt
Har ek friend airtel pptHar ek friend airtel ppt
Har ek friend airtel pptSiddhi Suthar
 
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Ed...
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Ed...Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Ed...
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Ed...Justin Kirby
 
The Lean Startup - Pitching Techniken und Storytelling
The Lean Startup - Pitching Techniken und StorytellingThe Lean Startup - Pitching Techniken und Storytelling
The Lean Startup - Pitching Techniken und StorytellingDr. Judith Grummer
 

Andere mochten auch (15)

Japanese Marketing Case Study74
Japanese Marketing Case Study74Japanese Marketing Case Study74
Japanese Marketing Case Study74
 
Top US CI's
Top  US CI'sTop  US CI's
Top US CI's
 
Concentraciones Fisicas y Quimicas de las Soluciones
Concentraciones Fisicas y Quimicas de las SolucionesConcentraciones Fisicas y Quimicas de las Soluciones
Concentraciones Fisicas y Quimicas de las Soluciones
 
Feliz dia de las madres
Feliz dia de las madresFeliz dia de las madres
Feliz dia de las madres
 
Catalogue Double R Bags2
Catalogue Double R Bags2Catalogue Double R Bags2
Catalogue Double R Bags2
 
Joint project overview
Joint project overviewJoint project overview
Joint project overview
 
Mai 1 - matemática auto-instrutivo - professor
Mai   1 - matemática auto-instrutivo - professorMai   1 - matemática auto-instrutivo - professor
Mai 1 - matemática auto-instrutivo - professor
 
Guia1 ua-2010
Guia1 ua-2010Guia1 ua-2010
Guia1 ua-2010
 
06 Chen
06 Chen06 Chen
06 Chen
 
Slade3
Slade3Slade3
Slade3
 
Languages in business
Languages in businessLanguages in business
Languages in business
 
Har ek friend airtel ppt
Har ek friend airtel pptHar ek friend airtel ppt
Har ek friend airtel ppt
 
Materi 1
Materi 1Materi 1
Materi 1
 
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Ed...
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Ed...Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Ed...
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Ed...
 
The Lean Startup - Pitching Techniken und Storytelling
The Lean Startup - Pitching Techniken und StorytellingThe Lean Startup - Pitching Techniken und Storytelling
The Lean Startup - Pitching Techniken und Storytelling
 

Ähnlich wie Selling Social Media to SME

OMiG at Inaugural GMIT Marketing Society Talk
OMiG at Inaugural GMIT Marketing Society Talk OMiG at Inaugural GMIT Marketing Society Talk
OMiG at Inaugural GMIT Marketing Society Talk Online Marketing in Galway
 
LinkedIn and Social Media for B2B - Why now is the time.
LinkedIn and Social Media for B2B - Why now is the time.LinkedIn and Social Media for B2B - Why now is the time.
LinkedIn and Social Media for B2B - Why now is the time.SkaledConsultuing
 
Content marketing proposition
Content marketing propositionContent marketing proposition
Content marketing propositionContent Works
 
4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times
4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times
4.02.09 Teleclass Doing Your Best Marketing In The Worst Of TimesErin Murphy
 
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
 
Marketing Your Farm or Farmers Market
Marketing Your Farm or Farmers MarketMarketing Your Farm or Farmers Market
Marketing Your Farm or Farmers MarketGlenn Muske
 
Homestead H.S. Career Day - Marketing
Homestead H.S. Career Day - MarketingHomestead H.S. Career Day - Marketing
Homestead H.S. Career Day - MarketingJay Patel
 
Franchise Development - What is the New Norm?
Franchise Development - What is the New Norm?Franchise Development - What is the New Norm?
Franchise Development - What is the New Norm?Deb Evans, CFE
 
Franchise Development - What is the new normal?
Franchise Development - What is the new normal?Franchise Development - What is the new normal?
Franchise Development - What is the new normal?Paul Segreto
 
Sinclair University - Social Sense
Sinclair University - Social SenseSinclair University - Social Sense
Sinclair University - Social SenseCarla Hale
 
Social media strategy
Social media strategySocial media strategy
Social media strategyOmar Mostafa
 
Newspapers atlantic halifax may 2012
Newspapers atlantic halifax may 2012Newspapers atlantic halifax may 2012
Newspapers atlantic halifax may 2012Shannon Kinney
 
How To Modernize Your Sales Approach To Drive Business Growth in Cyber Security
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityHow To Modernize Your Sales Approach To Drive Business Growth in Cyber Security
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityJane Frankland
 
digital-marketing-170428160532.pdf
digital-marketing-170428160532.pdfdigital-marketing-170428160532.pdf
digital-marketing-170428160532.pdfSabiqahMorshidi
 

Ähnlich wie Selling Social Media to SME (20)

Business strategy
Business strategy Business strategy
Business strategy
 
OMiG at Inaugural GMIT Marketing Society Talk
OMiG at Inaugural GMIT Marketing Society Talk OMiG at Inaugural GMIT Marketing Society Talk
OMiG at Inaugural GMIT Marketing Society Talk
 
LinkedIn and Social Media for B2B - Why now is the time.
LinkedIn and Social Media for B2B - Why now is the time.LinkedIn and Social Media for B2B - Why now is the time.
LinkedIn and Social Media for B2B - Why now is the time.
 
Content marketing proposition
Content marketing propositionContent marketing proposition
Content marketing proposition
 
4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times
4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times
4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times
 
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...
 
Marketing Your Farm or Farmers Market
Marketing Your Farm or Farmers MarketMarketing Your Farm or Farmers Market
Marketing Your Farm or Farmers Market
 
Homestead H.S. Career Day - Marketing
Homestead H.S. Career Day - MarketingHomestead H.S. Career Day - Marketing
Homestead H.S. Career Day - Marketing
 
Franchise Development - What is the New Norm?
Franchise Development - What is the New Norm?Franchise Development - What is the New Norm?
Franchise Development - What is the New Norm?
 
Franchise Development - What is the new normal?
Franchise Development - What is the new normal?Franchise Development - What is the new normal?
Franchise Development - What is the new normal?
 
Sinclair University - Social Sense
Sinclair University - Social SenseSinclair University - Social Sense
Sinclair University - Social Sense
 
Impact of social_media
Impact of social_mediaImpact of social_media
Impact of social_media
 
NAID Presentation
NAID PresentationNAID Presentation
NAID Presentation
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Newspapers atlantic halifax may 2012
Newspapers atlantic halifax may 2012Newspapers atlantic halifax may 2012
Newspapers atlantic halifax may 2012
 
How To Modernize Your Sales Approach To Drive Business Growth in Cyber Security
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityHow To Modernize Your Sales Approach To Drive Business Growth in Cyber Security
How To Modernize Your Sales Approach To Drive Business Growth in Cyber Security
 
Advisor's Modern Marketing Challenge
Advisor's Modern Marketing ChallengeAdvisor's Modern Marketing Challenge
Advisor's Modern Marketing Challenge
 
Formula onetraining v2
Formula onetraining v2Formula onetraining v2
Formula onetraining v2
 
Marketing Acceleration
Marketing AccelerationMarketing Acceleration
Marketing Acceleration
 
digital-marketing-170428160532.pdf
digital-marketing-170428160532.pdfdigital-marketing-170428160532.pdf
digital-marketing-170428160532.pdf
 

Kürzlich hochgeladen

The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice documentXsasf Sfdfasd
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxKatherine Villaluna
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17Celine George
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxMYDA ANGELICA SUAN
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxKatherine Villaluna
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 

Kürzlich hochgeladen (20)

The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice document
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptx
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptx
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 

Selling Social Media to SME

  • 1.   How do we sell SMM to the SME? Tomas Zeman
  • 2. Common objections Businesses usually don’t understand how to use SMM. Generation shift X -> Y Complains:  •I don’t know how to use it. •People would talk about us negatively. •I can’t control it. •I‘m a B2B company. •I don’t have time for it. •My customers are not using social media. •It’s not a sales tool. •What is the ROI. •My industry isn’t interesting.
  • 4. It’s not for everybody Choose the right business category: 1. Example questions to ask • How complicated and difficult is the segment? • Is there potential for a lead generation? • Is business consistent during the whole year? • Can the business produce interesting content? • Are their customers using social media? 2. Multiple-criteria decision
  • 5. Different networks • It’s not only about Facebook & Twitter • Blogs • Discussion forums • Pinterest • Yelp • YouTube • Foursquare many others  &  local, industry and country dependent …
  • 7. Conversation already exists People talk about “YOU” … • brands & products • using terms from different industries/segments … even if you don’t do anything 3.See if people talk about your client, his competitors,  industry terms. 4.Identify networks - where it happens. 5.Show them the results.
  • 8. Summary of the homework 2. Select categories for your sales department. 3. Identify where the conversation takes place. 4. Identify conversation and terms used for each  category. 5. Create an A4 page with existing conversations for  each category. 6. Prepare a “Social Media Starter Pack” brochure. 9. Check if the business already uses social media.
  • 10. What to sell I. Client’s website integration  (quick win) • Helps SEO • Fan boxes and Like buttons II. A place for conversation (copywriting) • Customer support • Protecting the reputation • Continuous engagement • Time consuming, 10minutes every day
  • 11. What to sell II. A place for marketing and promotions • Run customer contests • Sweepstakes & coupons • Help to build a customer database III. Experimental (at your own risk) • Lead generation • Hiring new employees • Weekly tips and analyzes for customers - what they can  communicate (valentine, holidays, weather, jokes, ...)
  • 12. What to show at the meeting • Show your homework • Show successful case studies  Communication and engagement case studies  Promotional & sweepstakes case studies  Show what leaders in each business category are doing • Educate and explain, show patience “Be at a place where your customers spend their time.”
  • 13. Take away concept • Telefonica O2 Gurus in the Czech Republic • Small business don’t have much time to monitor  and take care of social media • You can monitor conversation and find there leads  and customer support statuses.  • Based on locality and segment, can be redirected to  selected business or answered immediately. YP can become trusted advisor for people

Hinweis der Redaktion

  1. Each q