3. helloericritter.com
People use social media to get the
things they need from each other,
rather than from traditional
institutions like corporations.
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9. helloericritter.com
HowtoCreateContent
‣ A good content strategy inspires conversation
‣ 1) Evergreen: promotes core values
‣ 2) Real-time: leverage the cultural zeitgeist and
connect to it.
‣ Planned spontaneity
‣ Around specific events
‣ A successful content strategy is always experimenting
‣ Continue doing what works
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12. helloericritter.com
Twitter
‣ It’s all about Information
‣ People love being the first to know and tell others
about it
‣ Twitter is about being the first to know something
‣ People share things that make them feel intelligent / in
the know (informative / news)
‣ Tweet Lifespan: 24-48 hours
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13. helloericritter.com
‣ Tweet: A 140-character message.
‣ Retweet (RT): Re-sharing or giving credit to someone else.
‣ Feed: The stream of tweets you see on your homepage.
It's comprised of updates from users you follow.
‣ Handle: Your username.
‣ Mention (@): A way to reference another user by his
username in a tweet (e.g. @mashable).
‣ Direct Message (DM): A private, 140-character message
between two people. You may only DM a user who follows
you.
‣ Hashtag (#): A way to denote a topic of conversation or
participate in a larger linked discussion (e.g.
#AmericanIdol, #Obama).
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