We have a couple of guests in house. Gentlemen from PERQ – a company headquartered in Indianapolis, IN. This company does something simple – they help businesses attract consumers through incentives, with you use of cutting edge technology. Simple as that – and guess what – that’s what you need. We’ll speak with them today about the successes they have had. ALSO : We have 12 tips to improve conversion rates over the festive period

1. Show 68
10.26.13
INTERVIEW : PERQ
12 tips to improve conversion rates over the
festive period
1

2. • We have a couple of guests in house. Gentlemen from
PERQ – a company headquartered in Indianapolis, IN.
This company does something simple – they help
businesses attract consumers through incentives, with
you use of cutting edge technology. Simple as that – and
guess what – that‟s what you need. We‟ll speak with them
today about the successes they have had.
• ALSO : We have 12 tips to improve conversion rates over
the festive period
• TODAY ON THE EDGE!
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2

3. EDGE OF THE WEB
• Good Afternoon / I‟m Erin Sparks / Joining Me In Studio Is Matt
Roberts / Thomas Brodbeck from Site Strategics and Doug
Karr From Marketing Tech Blog
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6. Segment 1: News
• SEARCH ENGINE WATCH : AOL Races Past Google to
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• SEARCH ENGINE JOURNAL : Facebook Mobile App Ads
Now Have Video, Cost-Per-Action Pricing / Kelsey Jones
• SEARCH ENGINE LAND : Google Changes AdWords Ad
Rank Calculation, Now Factors In Ad Extensions And
Formats / Ginny Marvin
• MARETING LAND : Facebook Begins Testing New “Stories
To Share” Feature For Media Sites & Publishers / Amy
Gesenhues
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9. Coming Up
We‟re interviewing a very interesting, Indianapolis-headquartered
company that is growing and phenomenal rate, and is dead on regarding
customer interaction for their clients.
We‟re talking to the leadership from PERQ | Hearing about the journey
they have had – the technology they are utilizing and what it means to
your bottom line – that‟s what we‟re all about!
Coming up next!
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9

10. Segment 2 :
PERQ
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11. INTRO
• We‟re interviewing a very interesting, Indianapolis-headquartered
company that is growing and phenomenal rate, and is dead on
regarding customer interaction for their clients.
• We‟re talking to the leadership from PERQ this segment | Hearing
about the journey they have had – the technology they are utilizing
and what it means to your bottom line – that‟s what we‟re all about!
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11

12. EDGE OF THE WEB
• Thanks For Listening / I‟m Erin Sparks / Joined By My
Colleague Tom Brodbeck with Site Strategics / Check Us Out
At Site Strategics Dot Com / We Are Your Local Internet
Marketing Management Company / We Do Cost Effective
Web Design / With Google – Yahoo – Bing Search Engine
Marketing Management That Not Only Provides You Great
Rankings On Searches But Also Translates Into Actual Sales
• Come In, Have A Cup Of Coffee And Let‟s Talk About Your
Online Success
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12

13. AND – NEW SERVICE FROM SITE STRATEGICS
We are the fast & easy way for small businesses to
make Mobile Apps
We talked about how many apps are being launched daily, more apps are launched than
babies being born daily! The reality is that with the adoption of the mobile devices and
the “second screen” marketing, the ability to connect with consumer loyalty is stronger
than ever. Building an app can connect you to your customer
It‟s easy and fast
We have templates for:
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Lawyers
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13

14. #EDGETALK : PERQ
• We certainly like to showcase companies from across the county that are
building the better solution for businesses to connect with their
consumers. Today is one of those days – I‟d like to introduce you to a
company named PERQ – and the leaders at the helm of that company:
• Scott Hill & Muhammad Yasin
• Gentlemen, thanks for coming on the Edge today!
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14

15. #EDGETALK : PERQ
• Scott Hill is the Co-Founder and Executive Chairman of PERQ. Scott has
founded three more companies, some of which appeared on the Inc. “500
Fastest Growing Companies in America” list three separate times.”
• Muhammad Yasin is a public speaker, and Director of Marketing for
PERQ. He also serves as the Indianapolis Chapter Co-Director for
Startup Grind (http://startupgrind.com)
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15

16. #EDGETALK : PERQ
• FACTS ABOUT PERQ:
• Listed as one of INC. Magazine‟s Top 225 Fastest Growing Companies in
the U.S. in 2005-2006
• Awarded the Indianapolis Business Journal‟s Top 10 Fastest Growing
Companies in 2005-2006
• Awarded the Indiana Chamber of Commerce‟s #1 Best Place to Work in
Indiana in 2005-2006
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16

17. #EDGETALK : PERQ
• Here‟s a snap shot of PERQ:
• “PERQ utilizes marketing technology to attract potential customers to
businesses, both online and in-person, using incentives.
• Alright – that‟s the high level – tell me how you do that 
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17

18. #EDGETALK : PERQ
• What‟s the name all about ?
• The name PERQ comes from the word “Perquisite” which refers to
an incentive, gain, or profit
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18

19. #EDGETALK : PERQ
• There are 3 brands inside of the PERQ organization.
• Let‟s start with Trace Communication:
• The company grew quickly, and with it, the culture and environment
developed. The Great Game of Business, written by Jack Stack,
influenced the way we built the culture of the company, with open-book
financials and competitive breaks. We quickly saw that newspaper inserts
were a lucrative part of business not just for dealerships, but also for the
newspapers themselves. The company branched, and Trace was born.
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19

20. #EDGETALK : PERQ
• There are 3 brands inside of the PERQ organization.
• Tri-Auto
• BizProps
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20

21. IF YOU‟RE TUNING IN!
If you just tuned in:
You‟re Listing to
Edge of the Web Radio
We‟re talking to a consumer
incentive tech company here in
Indianapolis : PERQ
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21

22. #EDGETALK : PERQ
• Let‟s talk about the Services of PERQ:
• Advertising
• Printing
• Contests, Games & Sweepstakes
• Reseller Services
• Technology
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22

23. #EDGETALK : PERQ
• Alright – we covered the software FATWIN in an earlier show.
• Tell us about it.
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23

24. What‟s Coming Up
• COMING UP /
• We‟re going to be continuing our conversation with the leaders
of PERQ, and finding out about Scott‟s journey as an
entrepreneur, as well as what the future is looking like for this
consumer incentivizing company
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24

25. Segment 3 :
Marketing TechBlog
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25

26. THIS SEGMENT
• We‟re going to be continuing our conversation with the leaders
of PERQ, and finding out about Scott Hill‟s journey as an
entrepreneur, as well as what the future is looking like for this
consumer incentivizing company
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26

27. #EDGETALK#
•
YOU‟RE LISTENING TO EDGE OF THE WEB RADIO
•
WE‟RE TALKING ABOUT INTERNET MARKETING AND INTERNET
CONTENT TRENDS OF 2013 YOU WILL HEAR NO WHERE ELSE
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WE‟RE PRESENTED BY SITE STRATEGICS
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YOUR LOCAL FACE TO FACE WEB DESIGN AND INTERNET MARKETING
COMPANY – CALL US AT 1-877-SEO-4-WEB
•
WE‟RE ONLINE AT S-I-T-E STRATEGICS DOT COM. You can catch all the
information from the Show at EDGE OF THE RADIO DOT COM. We‟ve got
videos and audio of everything we do on the show and more.
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27

28. WE NOW BRING YOU THE MAN BEHIND THE LATEST
INTERNET NEWS AND ONLINE TOOLS
Douglas Karr from MARKETING TECH BLOG INTRO
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28

29. IF YOU‟RE TUNING IN!
If you just tuned in:
You‟re Listing to
Edge of the Web Radio
We‟re talking to a consumer
incentive tech company here in
Indianapolis : PERQ
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1-877-736-4932
29

30. Thanks to Doug from Marketing Tech Blog – always
bringing a unique perspective on today‟s endless internet
landscape,
I mean – man, you bring us up to date and help us focus in
on the latest trends, Doug, tell the people how to check out
what you do and how to follow you.
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30

31. Break
Back: Segment
4
COMING UP / ALRIGHT –
Christmas is the biggest ecommerce event of the year and a
time when consumers are at their most willing to part with their
hard-earned money.
Find out the 12 tips to improve conversion rates over this holiday
season
Stay tuned to the Edge!
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31

32. Segment 4 :
12 CONVERSION TIPS
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32

33. INTRO
• Christmas is the biggest ecommerce event of the year and
a time when consumers are at their most willing to part
with their hard-earned money.
• Find out the 12 tips to improve conversion rates over this
holiday season in this segment!
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33

34. REJOIN
THANKS FOR LISTENING / I‟M ERIN SPARKS / JOINED BY THOMAS
BRODBECK / THIS SHOW IS PRESENTED BY SITE STRATEGICS /
CHECK US OUT AT SITE STRATEGICS DOT COM / WE ARE YOUR
LOCAL INTERNET MARKETING MANAGEMENT COMPANY / WE DO
COST EFFECTIVE WEB DESIGN / WITH GOOGLE – YAHOO – BING /
SEARCH ENGINE MARKETING MANAGEMENT THAT NOT ONLY
PROVIDES YOU GREAT RANKINGS ON SEARCHES BUT ALSO
TRANSLATES INTO SALES
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34

35. NEWSLETTER SIGNUP
•Hey, we wanted to extend out an invite to join up to our Edge Talk
Newsletter!
•Free newsletter – and covers everything we‟re ABOUT to cover
on the show and much more.
•Get a little insider information:
•We are dropping a useful PRO TIP into each Newsletter as
well. Great techniques to make your site sing!
•Simply signup for the Newsletter on Edge of the Web dot
Com or Site Strategics dot com!
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3

36. WE‟VE GOT AN APP!
•
•
•
•
•
•
Listen to our podcasts
All of our Videos
Twitter Feed
Facebook
Photos of the Show
Stats Bragging Page
And….
•
1-877-SEO-4-WEB
1-877-736-4932
36
Score My Site Tool!
Submit your site, and
we‟ll review it for you –
give you some
knowledge about hor
the engines see you!

37. AND – NEW SERVICE FROM SITE STRATEGICS
We are the fast & easy way for small businesses to
make Mobile Apps
We talked about how many apps are being launched daily, more apps are launched than
babies being born daily! The reality is that with the adoption of the mobile devices and
the “second screen” marketing, the ability to connect with consumer loyalty is stronger
than ever. Building an app can connect you to your customer
It‟s easy and fast
We have templates for:
•
Restaurants
•
Realtors
•
Lawyers
•
Bands
•
Sports
•
Churches
•
Professional Services
1-877-SEO-4-WEB
1-877-736-4932
37

38. 12 CONVERSION TIPS
ARTICLE: ECONSULTANCY: Ian McCaig
• Christmas is the biggest ecommerce event of the year and
a time when consumers are at their most willing to part
with their hard-earned money.
• The impact of the holiday period on the attitude of customers
offers a huge opportunity that online retailers can‟t afford to
miss.
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1-877-736-4932
39

39. 12 CONVERSION TIPS
• 1. Welcome your visitors
• Visitors are often uncertain of what they want at Christmas
because they are shopping for friends, significant others,
relatives and children.
• To help communicate your brand‟s values, serve new users a
welcome message. This is a chance to familiarise visitors with
your brand and USPs and to give them a good reason to buy
their festive gifts from your website.
• Limit the message to one time only and customise it for your
target audiences by traffic sources, search terms and
purchase history.
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40

40. 12 CONVERSION TIPS
• 2. Use Christmas imagery and language
• Physical stores use Christmas decorations and music to get
shoppers in the mood; so tweak your website to give it a more
festive look. However, don‟t over-do your Christmas
rebranding as you still want people to recognise that
you‟re you.
• Christmas-specific language can have a huge effect on your
conversion rates. Conversion Voodoo found that using the
headline „Merry Christmas‟ within an email generated
almost twice as many click-throughs than the same email
using „Happy Holidays‟.
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41

41. 12 CONVERSION TIPS
• 3. Countdown to Christmas
• Everyone loves a deal. So offer your customers a variety of
deals with a time constraint to ensure they return again and
again.
• In the build up to Christmas, change your deals daily – or even
hourly – in order to drive up impulse buys.
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42

42. 12 CONVERSION TIPS
• 4. Push gift guides
• Gift guides are great for giving shoppers inspiration, advice
and suggestions. A link to a size guide or buying guide can
help explain different fits or specifications to a shopper who is
shopping for something they wouldn‟t usually buy, making
them more likely to convert.
• Create category pages for gifts or add filters to existing
category pages, asking shoppers questions such as:
• Who is the present for? What is their age? Relationship to the
buyer? Gender? Personality?
Is it a secret Santa gift? A stocking filler?
Do you need a gift for „under $50‟?
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43

43. IF YOU‟RE TUNING IN!
If you just tuned in:
You‟re Listing to
Edge of the Web Radio
We‟re talking about 7 CONTENT
MARKETING FAILS
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44

44. 12 CONVERSION TIPS
• 5. Show stock levels
• Providing stock levels for your customers means they know if
they‟re about to miss out on a product or good deal. If a visitor
was considering leaving a product in their basket, they‟d be
much more likely to purchase if they saw there was only one
left.
• However, use this message sparingly and remove „out of
stock‟ items from category pages to reduce frustration and
hassle.
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45

45. 12 CONVERSION TIPS
• 6. Bundle products together
• Christmas time is product-bundling heaven. For example, if
you notice someone is interested in a particular scented handcream offer them the full range of fragrances at a discount.
• Customers like a bargain, and retailers like higher average
order values, making it a win-win situation.
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46

46. 12 CONVERSION TIPS
• 7. Publicise e-vouchers
• E-vouchers are a retailer‟s dream. Not only can they be sold
throughout the Christmas period because they are not
dependent on physical delivery, they are also incredibly useful
for gift-buyers who are unsure about what their recipients
would like.
• Take advantage of this gift idea by preparing a specific page
to sell e-vouchers as gifts, include different image options
for the email or printout.
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47

47. 12 CONVERSION TIPS
• 8. Align online and offline targeting
• Use data from all your channels to give customers the
ultimate shopping experience this Christmas. Your
customers‟ online experience is becoming increasingly
significant to the state of offline purchases so ensure that your
online and offline comms to consumers match.
• For example, make sure that website promotions are available
in-store as well. Aligning your online and offline marketing
strategies will help avoid the risk of alienating consumers with
inconsistent messaging.
1-877-SEO-4-WEB
1-877-736-4932
48

48. 12 CONVERSION TIPS
• 9. Shout about your delivery
• One of the main concerns shoppers have during the festive
season is whether their gifts will arrive in time for
Christmas: clear, easy to find delivery information will help put
their minds at ease.
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1-877-736-4932
49

49. 12 CONVERSION TIPS
• 10. Offer gift wrapping, but carefully!
• If your site offers a gift wrapping service, make sure to point
this out as it can be a great time-saver for shoppers at this
busy time of year. This addition to the purchasing process also
has the great feature of increasing average order value.
• Make sure the gift wrapping service is a seamless part of the
checkout. Don‟t force people to opt out, but make sure they
won‟t miss the service, even if they are in a hurry.
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50

50. 12 CONVERSION TIPS
• 11. Offer returns, or an explanation why not
• People buying gifts as presents want to know their options if
the gift needs to be returned. If you have a particularly
generous returns policy then shout about it.
• Reassuring your users that everything is hassle free should
the recipient not like the present allows visitors to be more
adventurous in their choice of gift, and more disposed to buy.
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51

51. 12 CONVERSION TIPS
• 12. Up or cross-sell to drive average order values
• Raise your average order values by cross-selling associated
products at the checkout. Place it next to the basket,
especially if you have a free delivery threshold and
recommend spur of the moment stocking fillers, focusing on
those cheaper, lower consideration goods.
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52

52. #EXIT#
OUTRO MUSIC BED CLOSE TEXT
THANKS FOR LISTENING TO EDGE OF THE WEB
RADIO / A SPECIAL THANK YOU TO MY COLLEAGUE AT
SITE STRATEGICS – THOMAS BRODBECK / AND DOUG
KARR/MARTY THOMPSON FROM MARKETING TECH
BLOG / WE WISH YOU A GREAT WEEKEND AND MAKE
SURE TO CHECK OUT OUR MUST SEE VIDEOS AND
MUCH MORE INSIDER INFO AT EDGE OF THE WEB
RADIO DOT COM / THAT‟S EDGE OF THE WEB RADIO
DOT COM / WE WILL TALK TO YOU NEXT WEEK
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