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Social Media Strategy for Maximizing Your LinkedIn Experience
- 1. LinkedIn Maximizing your efforts to achieve your social media professional goals
- 2. Presented by Erika Kirsten BeckRyder Media Consultants
- 3. What is Social Media? Andreas Kaplan and Michael Haenlein define Social Media as… “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content.”
- 6. New Media, digital media
- 10. Listen
- 11. Keep people updated on latest news (broadcast) – educate
- 12. Learn what the community thinks of you (rep.)
- 13. Respond to community concerns before they become issues (action) – reassure
- 16. Job seekers
- 18. Keep in touch with people who care most about your industry
- 19. Find the right vendors to outsource services you’re not an expert on
- 20. Establish inside connections on a company orindustry of interest to you via your network
- 22. Aim to include hyperlinks within your status updates when applicable. Don’t forget to include status updates that link to your blog posts or the blog posts of your colleagues/business associates.
- 24. Apply search engine optimization (SEO) techniques to your profile – use key words.
- 25. Answer questions to build your online credibility - become an expert.
- 30. Lets you tap into key goings-on at nearly a million companies that already have their company profiles on LinkedIn
- 31. Delivers insights such as the pace of hiring at your nearest competitor or current employer
- 35. Allows you to see if your connections have twitter profiles and if you are following them
- 36. Allows you to tweet or RT from the LinkedIn interface
- 38. LinkedIn Today delivers the day’s top news, tailored to you based on what your connections and industry peers are reading and sharing.
- 43. Provide or pass on news
- 45. Are authentic in voice and tone
- 46. Include a link to an additional media source (blog post, video, audio, downloadable presentations), when applicable (use www.bit.ly.com to shorten your links)
- 47. Do not include the mundane, e.g. what you’re eating
- 48. Are professional in nature
- 49. Relate to your personal brand and agenda –refrain from becoming a human GPS
- 50. Frequent and consistent but not multiple times in a day – you don’t want your posts to be interpreted as SPAM
- 53. Remember, Social Media networks/platforms are public – think professional not personal when engaging.
- 55. Print your URL(s) on your business cards
- 56. on your Facebook page
- 57. on your resume
- 59. We are living in the “Attention Age” where “breaking news” becomes “old news” within a matter of hours.
- 61. A good percentage of the content you choose to share will be created by others and shared by many.
- 62. Fresh content will keep people interested and increase your level of engagement.
- 65. Share, not spam
- 66. Be authentic and sincere in your tone
- 67. Exercise the rule of reciprocity
- 68. Build and maintain online alliances; engage
- 69. Become a student of social media to enhance your experience
- 71. Start strong and end weak (instead find a social media regime you can maintain)
- 72. Lose track of time (set a timer to keep you from getting distracted from your social media goals)
- 73. Forget to proof your posts or use spellcheck
- 75. What your employer’s social media policy is
- 76. Social Media is not supposed to be a burden