Online Reputation Management

@EricTTung #SJCSocialMediaerict.co/SJCSocial
Holy Crap,
You Can
Get Fired
For Facebook Posts?
All About Reputation on Social

Anthony Weiner
Resigned From
Congress…
Due to
inappropriate
Tweet
How Can You Maintain A Good
Reputation Online?

“39% of employers
use social networking
to research job
candidates”

“43% have found
info factored into
their decision not
to hire a candidate”

“19% have found
info that influenced
their decision to
hire a candidate”

Hi!
Eric T. Tung
• Social Media
Manager @ BMC
• Univ. Texas 05
Graduate
• 5 Years in Social
• 65,000 Twitter
followers
• Forbes #1 Social
Media Network

What I‟m Gonna Tell Ya.
• 1. Social Media is Huge.
• 2. Online Reputation Oops.
• 3. Online Reputation for Jobs.
• 4. How to Fix Your Social.
– Facebook Privacy Settings
• 5. Extra Stuff You Should Do.

Social Media is Huge

Social Networking is
HUGE. World Populations
China 1,354M
India 1,210M
1,060M
500M
400M
USA 315M
Indonesia 237M
Brazil 194M
Pakistan 182M
Nigeria 170M
Russia 152M

@EricTTung #SJCSocialMediaerict.co/SJCSocial slide 10
The media landscape is changing…

Francis vs. Benedict:

Bush „01
Obama „13

Maybe even no more newspapers…

People are shifting from web-based
email to mobile, SMS, Facebook…

Importance of Social Media
10% of organizations
report an employee who
has done something via
Social media that
damaged its reputation

Be Professional.

Conduct Guidelines – Be
Professional
“We do not know the total millions of dollars
FedEx pays Ketchum…We are confident however,
it is enough to expect a greater level of
respect and awareness from someone in your
position…A hazard of social networking is
people will read what you write.”
Be Nice.

"@calpizzakitchen black button
ups are the lamest shit ever!!!."

Ex NFL Star,
Brian
Holloway

Estimated $20,000-$30,000 in
Damage

@EricTTung #SJCSocialMediaerict.co/SJCSocial@EricTTung #SJCSocialMediaerict.co/SJCSocial

What You Post Online…
Lives Forever.

Online Reputation For
Job Applicants

Over 90% of companies
will use social media
for hiring

Recruiters On Social At
All-Time High
82%
89%
92%
2010 2011 2012

Social Networks Used for
Hiring
78%
55%
45%
87%
55%
47%
93%
66%
54%
LinkedIn Facebook Twitter
2010
2011
2012

86% of Recruiters Likely
to Look at Social Profiles
48%
25%
13%
14%
Always Use
Occasionally
If Provided
Never

How To Clean Up Social
How to not be this guy…

What Do Recruiters Not
Like Seeing?

Illegal Drug Use -78%

Sexual Posts -66%

Profanity -61%

Spelling/Grammar Errors -54%

Alcohol Consumption -47%

YES,54% of recruiters
said poor spelling
& grammar were
negative.. and only
said that photos
consuming alcohol were.
47%

Clean Up Your F‟n
Language…
And Learn Grammar.

Learn
How
To
Spell

Religious Posts – 53% Neutral
Political Posts – 62% Neutral

Professional Orgs – 80%

Non-Profit Involvement – 66%

What You Need To Do.
Now.

Untag or Secure
Your Photos

Check Out
Your Groups

Update Your
Work &
Education
Info

More Facebook Tips…
• Ask Friends to
Remove content.
• Contact Facebook
to remove content.

When You Think You‟re
Done… “View As” Public.

Yourself.

Yes, Images Too.

• Check Links for
professionalism.
• Look several pages deep.
• Remove Pages from Google.
– (Google “Remove Pages from
Google”)
• Bury The Info.
– Get more pages that talk about you
(LinkedIn, YourName.com, etc).
Yourself.

”If you have something
that you don't want
anyone to
know, maybe you
shouldn't be doing it in
the first place.”
- Eric Schmidt,
Google Chairman

Get on LinkedIn.
1.Build Your Network
2.Opportunities Come To You
3.Industry Group Connections
4.Keep Resume Up to Date
5.Read Industry News
6.Get Noticed on Google

Get on #Twitter.
1.Stay on top of news & trends
2.Follow People in your field
3.Develop your Voice/Following
4.Connect with Brands
5.Connect with Celebs

Blog.
Establish a voice. Make connections.
Great for Search Engines.
Amazing for Job Applications.

Show The World You Mean
Business.
Register Your Domain.

What You Should Do.
• Check Facebook Privacy Settings
• Check Posts, Photos, Profile
• Google Yourself.
• Sign up for
Twitter, LinkedIn, and your
domain.
• Blog, blog, blog.
• Provide Value. Be Yourself.

Thank You!
• All Networks:
EricTTung
• Web: ericttung.com
• Email:
Eric@EricTTung.com
• SMS Card: Text
“EricTTung” to
50500

Online Reputation Management

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