Slides from my talk about what UX is and why it is not a new discipline, from Product Camp Poland 2017 in Gdynia, Poland.

1. A bigger view of UX
(doesn’t need a bigger screen)
Eric Reiss
@elreiss
Product Camp Poland
June 10, 2017
Gdynia, Poland

4. So what is UX?
UX is the net impression of a customer
journey across a range of touchpoints.
And not just onscreen!

5. UX
ID SD IA CS

6. Eric’s 1st Law of UX:
If you define UX as a discipline,
you will always leave someone
out. And they will attack your
definition.

7. Eric’s 2nd Law of UX:
If a site/app/product/service does
not solve your user’s problems, it
will not solve your company’s either.

8. Eric’s 3rd Law of UX:
User experience is the sum of
a series of interactions between
people, devices, and events.

9. Eric’s 4th Law of UX (CARE):
UX design represents the conscious
act of :
• coordinating interactions
we can control
• acknowledging interactions
we cannot control
• reducing negative interactions
• examining the journey
between these interactions

18. Can influence
Cannot influence
Business
critical
Screw
it

19. UX vs. CX

20. Gus the Cat

23. A customer is always a user.
But a user is not always a customer
UX
CX
CX
UX

24. “Usability isn’t sexy. I can’t sell
usability, but I can sell UX.”

25. UX is a new discipline…
NO! It has been around
since the dawn of time!
The BIG myth

26. The wedding at Cana

27. Well, at least the tools are new...
NO! The tools and techniques
have been around since
the dawn of time, too!
The BIG myth #2

28. 50-year-old wearable

29. 150-year-old infographic

30. 170-year-old sitemap

31. 220-year-old SEO project

32. 250-year-old knowledge map

33. 300-year-old taxonomy

34. A 400-year-old content inventory

35. 650-year-old personas

36. 5000-year-old wireframe

37. 15000-year-old storyboard

38. Gestural interfaces - 1935

39. You represent Poland’s future.
You are unique!
You can change the world!
Some of you will…and thank goodness for that!
A few parting words

40. Dziękuję!

41. Eric Reiss can (usually) be found at:
The FatDUX Group ApS
Strandøre 15
2100 Copenhagen
Denmark
Office: (+45) 39 29 07 07
Mobil: (+45) 20 12 88 44
Twitter: @elreiss
info@fatdux.com
www.fatdux.com