Slides from the "High Performance Ads - Is it Possible?" panel session from Velocity 09. http://en.oreilly.com/velocity2009/public/schedule/detail/8959. A video of the session is here: http://velocityconference.blip.tv/file/2293389/

8. Ad Impact Example Ads East Coast West Coast

10. Selecting and Rendering an Ad

12. Ad vendor (3 rd Party) 1 st host, 1 st conn Ad network setup (4 th Party) 2 nd host, 2 nd conn Ad network tag 2 nd host, 3 rd conn Ad network tracking pixel1 2 nd host, 4 th conn Ad network iframe 2 nd host, 5 th conn Ad network more tracking pixel2 2 nd host, 6 th conn 3 rd Party counting 3 rd host , 7 th conn Ad network targeting 4 th host , 8 th conn Ad vendor (5 th Party) 5 th host, 9 th conn Ad vendor (6 th Party) 6 th host, 10 th conn 5 th Party instrumentation 7 th host, 11 th conn Metrics Co. 1 8 th host, 12 th conn Metrics Co. 2 9 th host, 13 th conn 6 th party ad image 11 th host 15 th conn … more from Metrics Co. 2 10 th host 14 th conn