Google has been developing rich answers and featured snippets to help people to get direct answers to their questions in the search results. In this presentation, you will learn how rich answers and featured snippets have grown, and how you can get featured snippets that drive traffic for your site.
This deck was presented at Pubcon Austin by Eric Enge, Stone Temple Consulting’s CEO.
Get Eric's complete study on how Google is using these features at stonet.co/featured-snippets-ss
2. Eric Enge @stonetemple / +Eric Enge
Nationalselfrelianceassociation.com
FIRE …
I walked
barefoot
across hot
coals for 25
feet in
October
2010
3. Eric Enge @stonetemple / +Eric Enge
… AND ICE
ntier.org
I camped in
Northern
Minnesota in
February
2011 (temps
hit -30)
4. Eric Enge @stonetemple / +Eric Enge
Stone Temple Consulting
Full-service Digital Marketing Agency
Content Marketing
• Strategic Plan
• Off-site Placements
• On-site Content
• Influencer / Media Relationships
• Link Building
On-Page SEO
• Comprehensive Audits
• Site Hierarchy (IA)
• Search Engine Crawl Management
• Crawls
• Ongoing Site Reviews and Auditing
• Mobile Strategy
• Mobile SEO Implementation
• AMP
• App Strategy
• Deep Linking
• App Store Optimization
Social Media
• Strategic Plan
• Drive Business Results
• Influencer / Media Relationships
• Content Strategy
• Content Generation
Mobile
5. Eric Enge @stonetemple / +Eric Enge
“The destiny of
[Google’s
search engine]
is to become
that Star
Trek computer,
and that’s what
we are
building.”Google’s Amit Singhal
22. Eric Enge @stonetemple / +Eric Enge
Rich Answers Continuing to Grow
Based on
Reviewing
855K
SERPs
To see my complete Rich Answers Study click here!
46. Eric Enge @stonetemple / +Eric Enge
How To Implement a NoFollow?
We Started With a List of Common Questions
How To Implement a NoIndex Tag?
How To Implement a Rel Alternate Tag?
How To Implement a Rel Canonical?
How To Implement a Vary:User Agent Header?
51. Eric Enge @stonetemple / +Eric Enge
Bingo!
Saw This
Within 3 Days
of Publishing
the Content
52. Eric Enge @stonetemple / +Eric Enge
Identify a Simple Question
Provide a Direct Answer
Make it Easy for Users (and Google) to Find
1
2
4
Offer Valued Added Info3