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腾讯艾瑞2010年中国网络游戏人群分析报告
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腾讯艾瑞2010年中国网络游戏人群分析报告
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2010 年中国网络游戏人群分析 ——
iResearch&Tencent
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2010 腾讯网络游戏白皮书研究背景 区别于传统研究的说明
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六类典型游戏用户描绘 竞技挑战族 -
动作类,射击类的 FANS 团队精深族 - 魔兽,膜拜 时尚休闲族 - 青睐音乐舞蹈类游戏 安逸闯关族 - 棋牌与网页游戏是最佳选择 轻松求伴族 - 向往东方武侠的携手江湖 沉浸乐控族 - 回合制游戏的沉迷者
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竞技挑战族 - 动作类
, 射击类的 FANS “ +” 部分语句,表示该族群表现高于全体,“ -” 部分语句,表示该族群低于全体,顺序按 TGI 从大到小排列
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时尚休闲族 - 青睐音乐舞蹈类游戏
“ +” 部分语句,表示该族群表现高于全体,“ -” 部分语句,表示该族群低于全体,顺序按 TGI 从大到小排列
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安逸闯关族 - 棋牌与网页游戏是最佳选择
“ +” 部分语句,表示该族群表现高于全体,“ -” 部分语句,表示该族群低于全体,顺序按 TGI 从大到小排列
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团队精深族 - 魔兽,膜拜
“ +” 部分语句,表示该族群表现高于全体,“ -” 部分语句,表示该族群低于全体,顺序按 TGI 从大到小排列
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轻松求伴族
- 向往东方武侠的携手江湖 “ +” 部分语句,表示该族群表现高于全体,“ -” 部分语句,表示该族群低于全体,顺序按 TGI 从大到小排列
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沉浸乐控族
- 回合制游戏的沉迷者 顺序按 TGI 从大到小排列,该族群显著特征主要为高于全体的语句
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