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Integrating Social Media
Into an Overall Marketing Plan
@EricaCampbell
@HomesPro
@AptsForRent
Integrating Social Media Into an Overall Marketing Strategy
Integrating Social Media Into an Overall Marketing Strategy
Integrating Social Media Into an Overall Marketing Strategy
Integrating Social Media Into an Overall Marketing Strategy
THE STATE OF
SOCIAL MEDIA
Source: Facebook
Integrating Social Media Into an Overall Marketing Strategy
Source: Instagram
Integrating Social Media Into an Overall Marketing Strategy
Sources: Nielsen, Nirogram, Experian, and Emarketer
Integrating Social Media Into an Overall Marketing Strategy
Source: Twitter
TWITTER PROFILE
Integrating Social Media Into an Overall Marketing Strategy
Source: YouTube
Integrating Social Media Into an Overall Marketing Strategy
Social Media + Content Marketing
= Killer SEO
Social in the Top 10:
Google+
Facebook Shares
Facebook Comments
Facebook Likes
Pinterest
Tweets
SOCIAL SIGNALS
Source: Search Metrics
SOCIAL SIGNALS
Source: Search Metrics
CREATIVE WAYS
TO VISUALLY
TELL YOUR STORY
PINTEREST
Integrating Social Media Into an Overall Marketing Strategy
Integrating Social Media Into an Overall Marketing Strategy
THE PIN CYCLE
How a pin meets new people
Integrating Social Media Into an Overall Marketing Strategy
Sold within 6 days of being on Pinterest!!
VERIFY YOUR WEBSITE
ADD THE PIN IT BUTTON
MEET THE TEAM
Link back to your About
Us page on your site
SHOWCASE LISTINGS Add
descriptions &
hashtags
GREEN LIVING
People will jump
behind a cause
before they support
a brand.
CUSTOMER TESTIMONIALS
LOCAL
• Neighborhoods
• Dining Guide
• Shopping
• Nightlife
• Events
• Schools
• Local Businesses
• Professional/Ho
me Services
• Seasonal Boards
• Home Décor
• Recipes
• DIY Projects
• Moving Tips
• Small Spaces
• Organization
• Going Green
• Gift Ideas
• Pets
APARTMENT LIFESTYLE TIPS
MARKETING IDEAS
SUITE STAGING IDEAS
RENTALADVICE
PLACE PINS
Include a map, address, &
phone number
If you could have the room of
your dreams, what would it
be? How would it look? How
would it feel?
• 1 winner
• 10 items selected to
purchase for 10 lucky
participants from their
“Décor by Me” Pinterest
Boards.
PINTEREST TIPS
Download the FREE Homes.com Pinterest White Paper
bit.ly/HDCPinterestWhitePaper
INSTAGRAM
MOBILE PROFILE
Company
Name,
Profile,
URL
Profile
Pic
Photos
Followers &
Following
Source: Instagram
FILTER OPTIONS
FILTER OPTIONS
BEFORE AFTER
ADD RELEVANT HASHTAGS
CROSS PROMOTE
Increase follower growth by cross-
promoting to other social accounts
FLOOR PLANS & SPECIALS
FEATURES & AMENITIES
BRAND CULTURE
BEHIND THE SCENES
EVENTS & PERKS
LIFESTYLE
Emulate other Instagram
users posting about
your category
LIFESTYLE People love food
& animals
HAPPY RESIDENTS
SNEAK PEEK
LOCAL Position yourself as the
local expert
CONTESTS Crowdsource content
from employees &
residents
Integrating Social Media Into an Overall Marketing Strategy
Integrating Social Media Into an Overall Marketing Strategy
CROWDSOURCE ADS
Repurpose consumer
generated contest photos
for Facebook Ads
PHOTO EDITING APPS
• Piktochart (Infographics)
• PicMonkey (Text)
• Picframe (Multiple photos)
• Phonto (Text)
• Flipagram (Photo videos)
• Rhonna Designs (Text/Designs)
INTEGRATION
Integrating Social Media Into an Overall Marketing Strategy
REPURPOSE CONTENT
Integrating Social Media Into an Overall Marketing Strategy
Integrating Social Media Into an Overall Marketing Strategy
bitly.com/EricaCampbellByrum
@EricaCampbell
+EricaCampbellByrum
/EricaCampbellByrum
/EricaCampbellByrum
/EricaCampbellByrum
/EricaCByrum
Erica Byrum
Director of Social Media
Homes.com & ForRent.com

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Hinweis der Redaktion

  1. You can follow me on Twitter @EricaCampbell & ForRent @AptsForRent.