Ética em produtos é um assunto importante, delicado, e pouco explorado. Eu propositadamente vou fazer uma série de perguntas difíceis para as quais eu não necessariamente tenho as respostas, mas que compreendo que somente conversando a respeito poderemos construir uma prática de desenvolvimento de produtos digitais mais humana e benéfica para nossos consumidores, sociedade e planeta.
2. Disclaimer:
Esse assunto é importante, delicado, e pouco explorado. Eu
propositadamente vou fazer uma série de perguntas difíceis para as
quais eu não necessariamente tenho as respostas, mas que
compreendo que somente conversando a respeito poderemos
construir uma prática de desenvolvimento de produtos digitais mais
humana e benéfica para nossos consumidores, sociedade e planeta.
3. Área da filosofia dedicada às ações e
ao comportamento humano,
filosofia moral. O objeto de estudo
da ética são os princípios que
orientam as ações humanas e a
capacidade de avaliar essas ações.
Toda cultura e toda sociedade
estabelece-se baseada em valores
definidos a partir de uma
interpretação do que é o bem e o
mal, o certo e o errado.
O que é
ética?
https:/
/www.significados.com.br/etica/
https:/
/www.todamateria.com.br/etica/
4. Nem tudo que
eu quero, eu
posso.
Nem tudo que
eu posso, eu
devo.
Nem tudo que
eu devo, eu
quero
https:/
/cdn.goconqr.com/uploads/node/image/18277480/desktop__tica.png
Valores que
definem o que
eu quero,
posso e devo.
5. Conduta
Temporal
Cultura
Prática
o que devo fazer?
Princípio
Permanente
Universal
Teoria
como devo viver?
Ética Moral
https:/
/www.significados.com.br/etica/
https:/
/www.todamateria.com.br/etica/
8. 1. Ask “why” before “what,” use data and research to
reveal the opportunity.
2. Derive goals from user problems and the broader
team mission.
3. Frame the story starting with the problem, quantify
it to show the opportunity, then arrive at the
solution.
4. Set team goals and principles, then bring everyone
together with written artifacts, frequent feedback,
and communication.
5. Work backward from goals, align on prioritization
frameworks to support decision making, and set
clear boundaries based on resourcing realities.
6. Start by understanding the problem, bring the team
together to deliver a resolution, do a retrospective to
avoid the crisis again.
7. Find a role with problems you are passionate about
solving, then build at least one core skill while
delivering solutions.
8. Set your aspirations, ask for opportunities, set goals
with managers or mentors, solicit feedback, and put
in the work.
9. Begin with four pillars: goals, structure, alignment,
and measurement, then adapt each to your context.
10. Create a cross-functional team to focus on specific
problems and enlist diverse perspectives that
represent your users and stakeholders
Product Manifesto
pelo jeito não de produto...
17. Replace with your own text
Questões a considerar
● Modelo de negócio
○ Gratuito? A que custo?
○ Attention Economy
● Incentivos Perversos
○ Progresso a qualquer custo
○ Engajamento como eufemismo para vício
● Coleta e uso de dados
○ Consentimento
○ Decisões informadas
○ IoT
○ Wearables
● Design e usabilidade
○ Dark Patterns
● Vieses de algoritmo
○ Especialmente em contextos de alto impacto
como saúde, justiça, policiamento, concessão de
crédito, etc
○ Interrogability/Explainability
● Facilidade de uso e transparência versus capacidade
de intervenção humana
● Próximos avanços tecnológicos
19. "Some believe it is only great
power that can hold evil in
check, but that is not what I
have found. It is the small
everyday deeds of ordinary folk
that keep the darkness at bay.
Small acts of kindness and
love."
21. #1 Freedom
#2 Protection
#3 Legality
#4 Choice
#5 Privacy
#6 Expression
#7 Information
#8 Inclusion
#9 Influence
#10 Peace of Mind
https:/
/uxdesign.cc/a-tool-for-ethics-in-digital-design-9dba8a793848
22. Peace of mind
As a user, I need a break sometimes. I need room for
rest and leisure. I need time to see, feel and experience
the physical world with full focus at times.
#10
https:/
/uxdesign.cc/a-tool-for-ethics-in-digital-design-9dba8a793848
27. Considerar a ética como primordial
Product people are already very familiar with
balancing different requirements and values.
At the heart of the product team’s work, there
is a balancing act between the values of
desirability (the user angle), feasibility (the
technology angle) and viability (the business
angle). These values are balanced against
each other in day-to-day feature
prioritisation.
The update is adding an ethics dimension
into this mix, with the target value of
integrity.
Integrity is the trait that results from
having internal consistency between
moral values, principles and actions.
Vestibulum
congue
https:/
/medium.com/swlh/your-products-ethical-stack-84c59ccc696f
31. Product
Manifesto
1. Ask “why” before “what,” use data and research to reveal
the opportunity.
2. Derive goals from user problems and the broader team
mission.
3. Frame the story starting with the problem, quantify it to
show the opportunity, then arrive at the solution.
4. Set team goals and principles, then bring everyone
together with written artifacts, frequent feedback, and
communication.
5. Work backward from goals, align on prioritization
frameworks to support decision making, and set clear
boundaries based on resourcing realities.
6. How to handle a product/business crisis?
7. Start by understanding the problem, bring the team
together to deliver a resolution, do a retrospective to avoid
the crisis again.
8. Find a role with problems you are passionate about
solving, then build at least one core skill while delivering
solutions.
32. 50%
Lorem ipsum dolor sit amet, in vix
quando facilis. At explicari
posidonium mei, dicunt equidem
ceteros duo ne, has an.
70%
Lorem ipsum dolor sit amet, in vix
quando facilis. At explicari
posidonium mei, dicunt equidem
ceteros duo ne, has an.
85%
Lorem ipsum dolor sit amet, in vix
quando facilis. At explicari
posidonium mei, dicunt equidem
ceteros duo ne, has an.
33. Considerar a ética como primordial
Product people are already very
familiar with balancing different
requirements and values. At the heart
of the product team’s work, there is a
balancing act between the values of
desirability (the user angle), feasibility
(the technology angle) and viability
(the business angle). These values are
balanced against each other in
day-to-day feature prioritisation.
The update is adding an ethics
dimension into this mix, with the target
value of integrity.
Integrity is the trait that results from
having internal consistency between
moral values, principles and actions.
Vestibulum
congue
34. Ética em produto digitais
O que consideramos certo e errado ao
desenvolver um produto digital, mas
mais importante: por qual razão?
35.
36. Replace with your own text
Product Manifesto
1. Ask “why” before “what,” use data and research to reveal the opportunity.
2. Derive goals from user problems and the broader team mission.
3. Frame the story starting with the problem, quantify it to show the opportunity, then arrive at the solution.
4. Set team goals and principles, then bring everyone together with written artifacts, frequent feedback, and communication.
5. Work backward from goals, align on prioritization frameworks to support decision making, and set clear boundaries based on
resourcing realities.
6. Start by understanding the problem, bring the team together to deliver a resolution, do a retrospective to avoid the crisis again.
7. Find a role with problems you are passionate about solving, then build at least one core skill while delivering solutions.
8. Set your aspirations, ask for opportunities, set goals with managers or mentors, solicit feedback, and put in the work.
9. Begin with four pillars: goals, structure, alignment, and measurement, then adapt each to your context.
10. Create a cross-functional team to focus on specific problems and enlist diverse perspectives that represent your users and
stakeholders
37. Lorem ipsum dolor sit amet, ius in sonet fierent, erant intellegat argumentum nec in. Meis atqui
repudiandae eu usu, vim elit civibus delicata no. Mei noster expetenda necessitatibus ut, in qui quem
alienum principes. Has ad eruditi ceteros, discere apeirian duo et. Sonet libris nostro ex ius, ei delectus
insolens nominati sea.
01. Insert title here