Slides from a Netroots Nation 2018 presentation covering creative uses of digital & social advertising for advocacy and political campaigning. Colin Delany (@epolitics) & Emily Gittleman (@emilygit)
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Creative Digital & Social Advertising for Politics & Advocacy
1. @epolitics @emilyGIT
CREATIVE SOCIAL MEDIA
ADVERTISING FOR POLITICS &
ADVOCACY
2 August 2018
Colin Delany
Epolitics.com
@epolitics
Emily Gittleman
50+1 Strategies
@emilyGIT
2. 20+ Years in Digital Politics
Internet Strategy Consultant
Political Advocate
Founder/Editor of Epolitics.com
Ebook Author
Plays Bass in a Rock & Roll Band
@epolitics @emilyGIT
Colin Delany
3. Digital Director at 50+1 Strategies
Spent the last 1.5 yrs, building 50+1’s brand new dig team
Worked on Sen. Cory Booker’s 2013 and 2014 races before
moving over to his Senate office
Contributor to Campaigns and Elections
@epolitics @emilyGIT
Emily Gittleman
21. @epolitics @emilyGIT
CUSTOM AUDIENCES
Targeting your email list with Facebook ads
EXAMPLE FROM 2014:
Two groups of campaign donors/supporters
Group A: email + [Facebook ad] + second email
Group B: email + [no ad] + second email
What do you think happened?