2. Executive Summary
About Eo1 Solutions Corporation
Founded in 2001, Eo1 Solutions Corporation has carved a niche for itself as a leader in Communications,
Sports and Entertainment, Business Development and Consulting, as well as developing expertise in a wide
range of other areas. Eo1 Solutions focuses directly on its clients and provides a holistic approach towards
public relations, marketing, management and other business solutions. Eo1 Solutions’ global focus also gives
it the understanding and knowledge of regional, national and global markets along with a strong presence in
the local media.
The Eo1 Solutions team possesses over 100 years of professional experience, which gives the team a wider
understanding of business perspectives and the knowledge to create solutions for even the most complicated
of business situations. A consistent offering of high quality deliverables helps position Eo1 Solutions as one of
the fastest growing full-service firms in the Southeast.
With the experience of the team, Eo1 Solutions has the ability to offer its clients a multidimensional array of
services ranging from traditional and digital marketing to strategic business development, all while interlinking
communications and creating a collaborative experience built on relationships and synergy. This “360˚
approach” enables Eo1 Solutions to build customized, yet transcending solutions that result in a “raving fan”
experience and maximum exposure for its clients. As needed, Eo1 Solutions’ resources also include
collaborations with top industry practitioners. The payoff for the clients is the opportunity to work with a
talented, highly effective team that focuses on its clients and results.
Mission
Eo1 Solutions Corporation’s mission is to establish custom yet transcending solutions creating a “Raving Fan”
experience, assisting every client with manifesting their complete vision leverage our “360˚ Solutions”.
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3. General Description of the Company
Target Markets
Eo1 Solutions is creating “Raving Fans” with their 360˚ solutions within the target markets of Public & Private
Corporations, Not for Profit Organizations, Global Campaigns & Initiatives, Educational facilities, Minorities
(African – American, Latin – American, Asian – American, and women), Motorsports community, Organizations,
Series (NASCAR, ARCA, NHRA, IRL, etc), Teams and Drivers.
360˚ Solutions
The following are solutions that differentiate Eo1 Solutions from other Communications, Marketing, Business
Development and Sport Marketing/Management Firms. Our ability to facilitate these solutions, and provide
access to a wealth of resources via our “360˚” approach, creates a greater return on investment, exposure,
engagement, participation and involvement.
A. Public Relations
Understanding the value of fluid communication, public perception and synergistic relationships, our team
carefully balances the proven traditional methods with continuously evolving technology. Eo1 creates
customizable programs for our clients, regardless of the industry, ensuring consistent visibility, proactive
messaging, strategic positioning and engaging relational experiences.
Media Relations & Training
It is important to ensure a great relationship is established with the media. These relationships create the
opportunity to for continuous access to the general public and industry wires. The proper training also
bodes well permitting a clear, concise message is delivered while responding to media in an effective and
succinct manner.
Media Kits
This is a pre-packaged set of promotional materials of a person, company, or organization distributed to
members of the media for promotional use.
Press Releases / Distribution
Eo1 Solutions creates innovative press releases, strategically arrange to capture the attention of the
media, inciting a high level of interest from the media, thus granting the client additional exposure for their
brand, product, services and/or campaign. Eo1 has a proven distribution system with direct access to
250,000 media outlets within the US and 500,000 abroad.
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4. Crisis Planning & Response
Potential threats, the element of surprise and urgent responses are par for the course within the realm of
Public Relations. How one responds to these issues determines the level of continued success. Eo1
Solutions prides itself on always presenting a proactive prospective while repositioning the client from a
defensive point of view to an offensive one.
Social Media Exposure & Tracking
Medium such as Facebook, Twitter, YouTube and blogs have become established sources for relationship
building, brand saturation and image development. Tracking these outlets is essential to obtaining an
accurate gauge on the return of investment, engagement, participation, involvement and exposure. Within
today’s digital realm, media releases are often forgotten. Not only is this source free, it is often the first
choice for many to locate information for topics of interest.
Eo1 Solutions also understands the importance of messaging techniques used to create rapidly spreading
promotions utilizing pre-established social mediums via word of mouth engagement - “Viral Campaigns”.
This can be furthered with development of relations with bloggers. Such alliances grant the opportunity to
create a greater reach to the customer, client and/or fan through sources they have grown to trust and rely
upon.
There are hundreds of social networking communities through out the Internet community; however each
has their own niche. Eo1 Solutions will implement and track the ones who are most relevant to the client.
The networks with the highest level of visibility and greatest returns are Facebook, Twitter, LinkedIn and
YouTube.
Facebook provides access to over 500 million potential customers/fans, permitting targeted demographic
alliances. A branded fan or business page can be created as an extension of the website, drawing a greater
connection to and building a loyal customer or fan base.
Twitter campaign execution provides constant and strategic updates, promotions, and other offerings to
approximately 10 million users.
Linkedin, which is aimed toward professionals and business networking, provides access to numerous
industry networks and organizations utilizing mirrored demographics, global positioning and highly
qualified potential employees. LinkedIn network has a unilateral arrangement with Twitter and Facebook,
creating a more synergistic experience for the user. LinkedIn’s membership is 60 million.
YouTube has leveled the playing field expanding broadcasting opportunities to everyone. In the age of
digital streaming a commercial presence can be created without the use of television and generate greater
exposure. With the development of your own channel, your brand message, campaign, initiatives and pro-
motions are now able to leave your living room and go global at the click of a button. These viral campaigns
can generate increased exposure through link exchanges via Twitter, Facebook, relationships with bloggers
and email campaigns…there are no limits.
Another medium immediately available are blogs; creating your own blog grants you the ability to establish
a solid, yet informative relationship, fostering greater engagement with clients, customers and fans.
Networking, networking, networking…is a key ingredient to remaining abreast, aligned and ahead of the
curve, hence the reason for Industry related networking groups.
With advancements in technology, tools such as social networking, smart phones, phone apps and widgets
have greatly increased the users ability to access, track, monitor and personalize their communications
experience; reducing workload while increasing productivity.
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5. Email campaigns are another missed opportunity. Some may view emails as no longer essential with SMS
(short message services), IM (instant messaging) and social networking; forgetting how these campaigns
create a ongoing rapport with readers, granting them direct access to deals and other unique opportunities,
not the least of which is free lead generation. Now, SMS is important as another avenue to remain engaged
with the constituency, as it takes advantage of mobile phone technology.
Strategic Communications
Strategic communication is the systematic planning and realization of information flow, communication,
media development and image care. It conveys deliberate message(s) through the most suitable media
source to the designated audience(s) at the appropriate time to contribute to and achieve the desired
long-term effect. This process balances three factors: the message(s), the media channel(s) and the
audience(s).
Public Affairs – Eo1’s programs help shape public image via communications initiatives that advance core
client messages and objectives. Media/opinion polls, surveys, and social media metrics are the methodolo-
gies we most frequently recommend and implement.
Internal Communications – Without loyal and motivated staff, no organization will achieve success.
Internal communications programs developed by Eo1 Solutions create an ongoing dialogue and under-
standing between individuals. Programs are centered around the dissemination of timely,
straightforward information on all issues that affect the continued well-being of the client and the
organization.
Community Relations – Creating goodwill in the community is an essential component of a client’s
overall image and brand. Community relations programs developed by Eo1 help clients gain the
community understanding and support that is essential to long-term loyalty and success.
Media and Presentation Training – Customized to dramatically improve presentation and
communications skills, from how to respond to reporters to public speaking techniques.
Crisis Management – Every critical issue has a beginning and an end, and Eo1’s assistance helps
achieve the best possible results. An important part of our program is to develop effective post-crisis
remedial plans so our clients can regain public trust, understanding, and support.
Event Planning and Execution – So many details go into the planning of a special event. Eo1 will
become part of a client’s team to ensure that all these details are coordinated in a professional and timely
manner.
Customer/Client Relations – Eo1’s public relations program provides the means to establish and nurture
all of a client’s ongoing relationships, including the most important one – with its customers/fans. Public rela-
tions can paint a positive picture of your brand so customers will be pre-disposed to think well of you – even
before you begin engaging with them.
Speech Writing and Podium Booking – Eo1 offers public relations speech writing services,
specializing in talks for businesses, community groups and executive audiences where the speaker mus
have one of two forms of a talk: 1) Talking points that can be expanded extemporaneously; and
2) A formal text to be read.
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6. B. Marketing
Eo1’s marketing program is committed to delivering results through innovative and meaningful engagement
– at scale. We bring brands closer to their demographics and individuals closer to each other. Eo1 isn’t
interesting with distracting consumers as we aim to create “Raving Fan” experiences via the 360˚ strategy
and building added value. Eo1’s marketing strategy includes proven traditional, guerilla, digital, relationship
and sports marketing tactics.
Traditional Marketing
Eo1 Solutions traditional marketing objective is comprise of brand development, advertisement and channel
partnerships. To create a relationship with consumers there must be an identity upon which they can relate.
This begins with determining a marketing objective or mission statement, developing a brand tagline, a
corporate identity and / or logo. It is also essential to relay a clear and concise message regarding the
brand attributes - what is the brand promise? Unless, you are comfortable with contributing to waste you
must determine the demographics and how the brand is different or special from competition – also known
as “positioning”.
The next step is determining with advertisement method(s) is the most viable solution to realize and exceed
the expectations of a marketing campaign. Eo1 combined the successes of traditional, physical and digital
advertisement as means to create the greatest visibility and positioning for the client. Television, cable and
satellite, with airtime purchased by our media buyer, provide great visibility and viability to professionally
created commercials, when strategically positioned.
Radio is considerably less expensive than television and doesn’t have the level of visibility, since
advertisements are heard and not seen. However, purchasing airtime and producing high-quality,
professional commercials for specific demographics...and aligned with specific shows and stations can
yield high returns. Keep in mind that radio is no longer terrestrial, as there is satellite and Internet which
significant listeners.
Product placement is one of Eo1 Solutions most strategic methods of advertisement. This is where
branded goods or services are placed in a context usually devoid of ads, such as movies, the story line
of television shows, or news programs. An example would be a cell phone carrier’s logo displayed on the
phone someone is using.
Eo1’s physical advertising methods include print, mobile and electronic billboards, merchandising and
celebrity branding. Print media is significant and has been used for many years; with some of them being
viewed in newspapers, magazines, trade publications, on billboards and bus stops. Physical advertising
doesn’t end there as it is extended to mobile billboards (such as custom wrapped vehicles) which
consumers or employee drivers, race cars...and even haulers traveling up and down the highways.
If merchandising if forgotten then a golden opportunity has been missed to extend the brand on products
such as coffee mugs, pens, t-shirts, uniforms, etc. One of Eo1’s least utilized advertising options is the
access to celebrity branding, where actors and athletes personally endorse the product, service and brand,
granting access to their fan base.
The company’s digital advertising package consist of contextual ads that appear on search engine results
pages, banner ads, in text ads, Rich Media ads, social network advertising, online classified advertising,
advertising networks and e-mail marketing, including e-mail spam. Facebook-created ads, with targeted
demographics, harnesses the network’s 500 million members. Twitter is an avenue to make direct offerings
to over 10 million subscribers and YouTube is a forum where creative videos can be displayed all across
the globe.
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7. Channel Partnerships
This avenue aligns a client with other companies and organizations who are interested with tapping into
specific demographics, providing the ability to create additional revenue by placing a brand on currently
created product(s).
Guerilla Marketing
This is a grassroots campaign using a tremendous amount of ingenuity and creativity, which is perfect for
small budgets. There are literally hundreds of ways to yield a significant impact and success. One of the
most productive campaigns, and used in major metropolitan areas is street marketing. This is when a group
of people ‘hit the streets’ promoting an event or a product – a highly effective tool. This solution has evolved
into strategic outdoor placement in highly visible gatherings to create buzz regarding a specific issue,
product or service. Trade shows and conferences are key to creating buzz, presence and collaborations
within industries. Eo1 will hire models to demonstrating products and brands and attract attendees to the
booth to become engaged and enamored with the overall offering.
Digital Marketing
A web presence is of great importance to establish an online experience of your physical presence to
interested parties. Eo1’s web design team goes above and beyond to ensure the client has the best
representation. The team advises, create and fulfills web presence, capturing the client’s vision and
extending an online presence of the brand. After the launch there are continuous implementation of
updates, composition and edits of website copy, articles, forums and groups.
Eo1 Solutions’ digital marketing department also act as social media experts, as they will activate, manage
and update Facebook fan/business page(s); create, manage and implement engaging and stimulating
messaging for Twitter; and create, upload and position videos throughout the web to heighten brand,
campaign and/or initiative awareness.
Search Engine Optimization (SEO), which increases the visibility with websites by leveraging a vertical
relationship with search engines (i.e. Google, Yahoo, AOL, Ask, Bing, etc.) is a solution used to create and
capture traffic to the clients website.
Video / DVD creation and production
As part of the total marketing package, Eo1 provides access to the creation of video-related products
tailored to meet audience needs.
Relationship Marketing
Direct response campaigns emphasizing customer retention and satisfaction recognizing the long term
value of customer relationships and extends communication beyond intrusive advertising and sales
promotional messages. Eo1 is leveraging relationships permitting clients to tap into immediate customer
base and recommitting to the philosophy “word of mouth”, while creating a mutually rewarding experience.
Sports Marketing
With Eo1’s unique relationship to the business of athletics they have access to leverage the visibility, media
and fans, creating a significant return on investment (i.e. the motorsports industry has the most loyal fan
base and supports brand participants).
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8. C. Business Development
Understanding the value of fluid communication, public perception and synergistic relationships, our team
carefully balances the proven traditional methods with continuously evolving technology. Eo1 creates
customizable program for our clients, regardless of the industry, ensuring consistent visibility, proactive
messaging, strategic positioning and engaging relational experiences.
For any business, expansion and profitability are vital to the long-term viability of that business. Under any
circumstances, a qualified team must be in place that is equipped with the necessary skills and experience
to help facilitate that growth. Every business is different and requires a different strategy for success;
however, the underlying fundamental principles of business are the same. Eo1 Solutions’ Business
Development team understands this concept, and has a qualified team that can analyze a business and
identify its requirements, then subsequently create and implement a plan for that business’s growth.
Eo1 Solutions’ Business Development department offers a wide variety of solutions to the most
challenging situations a business can face. Just a few of the tools employed in their arsenal include:
Comprehensive Business Analysis
Eo1 Solutions has the personnel and talent on staff with the experience to conduct a complete diagnostic
analysis of your business. This comprehensive analysis will identify any problem areas your business has
or might have in the future. During the analysis, the Eo1 team studies various areas including financial
metrics, sales, product costs, labor costs, credit policies, internal processes, systems and technology, and
many more. With this comprehensive analysis, Eo1 will identify the strengths, weaknesses, opportunities,
and threats of your organization and will provide you with a great deal of insight as to how to better manage
your organization. Eo1 Solutions can also identify how these problems may affect your business now and
in the future, if not already resolved. From there, Eo1 can develop a plan of action and create solutions to
the problems identified in the comprehensive analysis.
Professional Project Design and Implementation
Not all businesses are in need of a full diagnostic analysis. Your business may be highly efficient and
simply in need of a new piece to the organizational framework. You may have a specific project in mind,
but lack the internal manpower, support, or experience to efficiently and effectively design and implement
the project. Eo1 Solutions Business Development team is highly experienced at listening to what you are
looking for, pulling together all of the necessary components, and designing a successful solution to fit your
needs. Its expertise in project design and implementation is in: process mapping, process design, efficiency
studies, budget creation, strategy development, personnel services, and much more.
Developing New Ideas
At the very core of any business development team is the ability to think of new ways of solving problems
and doing business. This is especially important with today’s market uncertainties. Eo1 Solutions’
Business Development team specializes in developing ideas that bring lasting improvements to a company
or organization’s existing processes. Similarly, the Business Development team has a proven track record
of new process design and implementation that augment a company or organization’s processes that are
already in place. Eo1’s processes are designed to be efficient and effective, with only one goal in mind, an
increase in your bottom line.
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9. Funding and Capital Acquisition
At some point in most company’s and organization’s life, it will be necessary to acquire funding for its daily
operations. Eo1 Solutions specializes in both for-profit and not-for-profit funding, and our Business
Development team has a proven track record in securing millions for our clients in the past. Whether your
business or organization is in need of $1000 or $1,000,000, Eo1 Solutions’ Business Development team
has the experience, knowledge, to search for and secure the necessary funding you are looking for.
Building Joint Ventures
At times, certain situations occur when a single business cannot handle a project and it needs the help
of another business to run the project successfully. In such situations, businesses enter into joint venture
contracts and start joint-venture projects. Eo1 Solutions Business Development department offers a wide
variety of solutions building on the team’s extensive experience, to help create a plan for a smooth
joint-venture project.
Strategic & Operational Business Planning
Whether you’re just starting your business or you’ve been running one successfully for many years, we
offer a wide variety of professional strategic and planning services to help focus and direct your company.
Eo1 Solutions’ strategy and planning approach is a pragmatic, proactive, participative processes designed
to increase current competitiveness and position your company for future success. Through its planning
process, Eo1 Solution’s Business Development department assist s you in identifying internal strengths
and weaknesses and aligning those with external market opportunities and threats. From startup business
plans to multi-million dollar operations plans, Eo1 Solutions can create a strategy that will function as a
roadmap for your company’s continued success.
Organizational Change Management
Eo1 Solutions Organizational Change Management process is a planned and comprehensive long-range
effort supported from the top. It is designed to strategically improve the quality and means by which an
organization introduces and implements change. Interventions may include elements of cultural
reconfiguration, leadership development, management training, team building, and management/employee
coaching. All of Eo1 Solutions organizational change management initiatives are developed with the
underlying understanding that clear and constant communication between leadership and employees is
vital to the success of the change being implemented.
Profit Enhancement
When it comes down to it, all of Eo1 Solutions’ services are about increasing and enhancing your
organization’s profit. Eo1 assists its clients with value-added counsel, developing and implementing plans
to improve your bottom line. When you hire Eo1 for any of its numerous professional services, you can be
assured that the success and profitability of your company is at the top of their list of priorities.
Managing Relationships
Aside from the other functions mentioned, managing relationships is one of the most important duties of the
Business Development department. In order to maintain a viable business, relationships must be managed
at every level of the organization. In today’s business world, it is difficult to find a reliable and loyal client,
and it is even more difficult to keep them. Eo1 Solutions’ Business Development team are experts at the
art of managing relationships. Whether you are having customer retention problems or difficulties with your
vendors, Eo1 has the experience and expertise to create a functional strategy and plan that will get your
organization back on track.
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10. D. Consulting
Over the past decade, Eo1 Solutions has developed their business consulting skills and capabilities
through repeated experience and success in creating solutions for the most difficult, fundamental problems
facing its clients. Eo1’s solutions are focused on the issues most important to its clients, thereby making
the clients more valuable beyond their professional area of expertise. Eo1 Solutions provides top-quality
business consulting services in a number of areas, including entrepreneurship, small and medium business
strategy and planning, customer and client relations, fundraising strategy and acquisition, and not-for-profit
strategy and planning.
Entrepreneurship
With much of Eo1’s executive team being serial entrepreneurs, they understand what it takes to develop,
create, and start a business from the ground floor. With this experience, Eo1 offers many services to
entrepreneurs such as developing an opportunity, conceptualization, writing an executive summary,
creating a business plan, and developing an operating or marketing strategy, as well as coaching or
advising new entrepreneurs.
Small and Medium Business Strategy and Planning
Small and medium-sized business is the engine that continues to provide the forward momentum for the
U.S. economy, as well as most other economies abroad. Eo1 Solutions understands how important small
and medium-sized businesses are for the health of any economy, and to that end, has devoted a great deal
of effort in learning and understanding how to operate a successful business in every stage of its life cycle.
Just as Eo1 offers exceptional consulting service to entrepreneurs, they also have the ability and
experience to provide those services to small and medium businesses, including developing an opportunity
from conception to strategy, as well as coaching or advising business leaders.
Management
Much of Eo1’s expertise lies in management consulting due to the education and experience of its
executive team. With over 100 years of combined experience, Eo1’s executive team has extensive
experience in building and growing small businesses and startups, operations management, developing
and establishing functional systems, creating efficiency studies, process mapping and improvement,
process implementation, human resource management and development, as well as a wide variety of
analytical techniques to keep your business running at full speed and top efficiency.
Non-Profit
Eo1 Solutions has on staff specialists that have decades of experience in the not-for-profit arena. These
experts have a proven track-record of events planning and fundraising efforts, as well as writing and
securing grants for non-profits ranging from one-owner organizations to those with several hundred
employees and volunteers. Through their not-for-profit specialists, Eo1 has developed relationships with
hundreds of industry contacts, which in turn gives them access to immeasurable resources to help you
achieve the goals you’ve set for your organization.
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11. Customer / Client Relations
In order to maintain a viable business, customer and client relationships must be managed at every level
of the organization. In today’s business environment, it is difficult to find a reliable and loyal client, and it
is even more difficult to keep them. Eo1 Solutions’ customer and client philosophies have allowed them to
develop customer relationship management programs focused on maximizing experiences for clients at all
levels. Whether you are having customer retention problems or difficulties with your vendors, Eo1 has the
experience and expertise to create a functional strategy and plan that will get your organization back on
track.
E. Sports Marketing and Management
The field of athletics has a significant impact on the global population, providing unlimited potential for all
participants, athletes, fans, organizational support professionals and businesses alike. As a brand
counselor and marketing communications partner, Eo1 Solutions can leverage the full equity of each
client’s brand, utilizing their lifestyle, sports and entertainment assets to engage consumers and foster
brand relationships that drive business growth. Eo1 Solutions 360˚ approach compliments clients within
professional sports leagues; beginning with motorsports.
Eo1 Solutions has the unique position and ability to provide access to an already established motorsports
customer base of 90 million, with 72% loyal to the brands or marketing partners visible within their
motorsport community.
Within the world of automotive racing, Eo1 aligns and represents competitors within NASCAR, ARCA,
USAC, IRL, etc., where the focus includes support in such areas as client management, personal brand
development, licensing endorsements, community relations and image management. Eo1 is always
looking for ways to partner the client(s) with business entities in a way that results as a win for all involved.
Client Management
Under the services of client management Eo1 Solutions extends the services of contract negotiations,
funding acquisition and management, driver development and business development.
Contract Negotiations – The viability of a contractual arrangement is determined by its mutual
effectiveness. Eo1 Solutions ensures its clients are well represented by possessing a firm grasp of
contracts and how to leverage contractual agreements to the benefit of the client.
Funding Acquisition & Management – Funding, otherwise known as sponsorships, is critical for many of
the clients within Eo1’s flagship program – motorsports - to compete. The Sports Marketing &
Management team is responsible with connecting with marketing partners, also known as sponsors, to
supply and manage the necessary funding, availing the client to operate at the highest competitive level.
Much of this funding will be contributed from corporate, organizational, educational clients utilizing the 360˚
solutions, resulting in a high yielding investment, exposure, engagement, participation and involvement.
Driver Development Program – This program serves multiple purposes to assist drivers with
preparedness, and identify and develop potential talent. The use of technology creates a virtual
environment replicating the physics, track environment and mechanics of competition.
Business Development – It is a priority of Eo1 to create financial opportunities for athletes to position
them for life after competitive sports, preparing them for a productive retirement.
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12. Public Relations
The PR environment within the sports arena is much different than the private or public sectors. Much like
the entertainment industry, the sports field is fast paced and fan oriented. Eo1 Solutions’ Sports Marketing
and Management clients receive the services of media relations and training, image awareness, crisis
management, community relations and outreach and hospitality.
Media Training, Image & Crisis Management – Athletes are constantly in the scope of the media. Every
word and phrase is measured, scrutinized and applied to these individuals by the media and general public
alike. This is where formal media coaching and image awareness comes into play. The value and durability
of an athlete’s career is determined by the perception of the masses.
A popular basketball hall of famer once stated, “I am not a role model!” He may not desire to be a role
model; however that does not prevent others, especially children, from viewing these highly visible
individuals for inspiration and aspiration. One of the greatest factors that can bring down a public career is
poor crisis management. The response (or lack thereof) to potential assassination of character greatly
determines the valuation of future earnings. Eo1 Solutions’ attention to details, as well as commitment to
due diligence, presents a measured and proactive posture for the client, always implementing the ideology,
“Everything happens for our best and highest good.” Eo1 will craft an alternative perspective to highlight
the positive as opposed to negative.
Media Relations – Within the sports industry, strong relationships are of immense importance. Eo1
Solutions has established trusted relationships with the Associated Press and other popular, influential
journalists on the local and national level.
Community Affairs & Outreach – Creating goodwill in the community is an essential component of a
client’s overall image and brand. Community affairs and outreach have the ability to create lasting support
and loyalty for the client, while improving internal morale and productivity. Simply stated, Eo1 Solutions’
community affairs and outreach efforts create true long-term 360˚ solutions.
Customer Hosting/Hospitality – Within the motorsports industry this is of great importance. Hospitality
permits marketing partners to participate in race day activities, increase company/employee morale and
entertain potential clients. Eo1 Solutions will use this tool to contribute to expanding the procurement of
“raving fans”.
Marketing
Marketing for the sports client is similar to business, yet it relies heavily on the individual versus a whole
company, service or product. Eo1 is aware of the personalization, focusing on brand development,
licensing and endorsements, partnerships, business-to-business (B2B) opportunities, mobile marketing and
sampling.
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13. Executive Biographies
Sameon Crumby Founder, President and Chief Executive Officer
A father of five and the oldest of 11 children, Sameon Crumby has been an entrepreneur since the age of
13. Sameon has over 24 years of combined business and professional expertise, including 19 years in
management. Sameon brings extensive business acumen in the areas of telecommunications, sales,
marketing, public relations, retail and entertainment. He also a great passion for start-up organizations,
business consulting, financial development, and not-for-profit entities. In addition to providing stewardship
for the day-to-day operations of Eo1, Sameon personally works to develop and foster partnerships and
collaborations critical to achieving client goals and objectives. Sameon’s training includes Entrepreneurial
Studies, Sociology and Communications at Grand Canyon University and leadership training in the United
States Navy.
Joseph ‘Joe’ Guthrie Vice President of Strategy and Business Development
Joe Guthrie is a 32-year-old father of three and has worked as an entrepreneur for much of the last 10
years. He brings to Eo1 Solutions a wealth of experience in starting, building and growing businesses in
various industries such as automotive technology, engineering, business consulting and the not-for-profit
arena. As Vice President of Business Development, Joe focuses his time and efforts on company strategy,
customer and client acquisition, client funding and fund-raising. Joe’s previous experience includes holding
many director and C-level positions, bringing over a decade of business knowledge to assist clients. Joe
holds a bachelor’s degree in Architectural Engineering and Design and Business Administration from
Southern Polytechnic State University, and a Master of Business Administration, with a concentration in
Finance from Kennesaw State University.
James M. Harvey, Jr. Vice President of Public Relations
A seasoned media professional, James Harvey serves as Eo1 Solutions Corporation’s Vice President of
Public Relations. In this role, he provides stewardship for all public relations and media relations services,
internal, external and electronic communications and outreach. Prior to joining Eo1 Solutions, James served
as the public relations director at Central Georgia Technical College in Macon, Georgia, where he provided
leadership in developing the college’s comprehensive marketing and public relations plan. James has
served in several communications positions in education and public service, and brings to Eo1 Solutions
over 20 years of experience in communications, and public relations ranging from traditional to emerging
media. James holds a bachelor’s degree in broadcast journalism from Troy University.
Nicholas Giles Director of Motorsports Operations
An avid motorsports enthusiast, Nicholas Giles has over 17 years of experience in a variety of business
fields including marketing, client relations and business management. As director of Eo1 Solutions
Motorsports Division, Nic oversees all current motorsports development, client relations and partnerships,
as well as strategic industry development initiatives. He works with clients to ensure they receive the best
complement of services possible to maximize their visibility and return on investment. Nic also brings a
strong knowledge of technology, including the use of simulators to enhance driver development.
Corey Johnson Director of Community Relations and Outreach
Born and raised in South Boston, Virginia, a true NASCAR-focused community and small town, Corey
Johnson is uniquely positioned on the Eo1 team as a minority with a lifelong connection to, and involvement
with significant elements of the NASCAR community. He was exposed to the business aspects of NASCAR
on a daily basis including, but not limited to friendships and interactions with Winston Cup drivers, various
motorsports workers, officials, and team members. As Manager of Diversity Affairs, Corey is the lead person
in developing programs that will broaden the demographics of motorsports fans, supporters and workers.
He is also initial liaison to the motorsports industry on multicultural matters and has extensive knowledge of
national fan and non-fan demographics and diverse target markets. Corey holds a Bachelor of Science in
Integrated Science and Technology from James Madison University and a Master of Management from the
University of Phoenix.
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