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VALUE REQUIREMENTS
this is what is needed
an online platform to enhance
gamers passion for participation,
stimulation and curiosity
SERVICE
we enable
the user to be the driving force
behind self curated broadcasts and
community
THE CUSTOMER CARD NAME OF CUSTOMER CHAMPION CUSTOMER SEGMENT
The Customer Card is a tool for visualizing customer architecture devised and designed by Jörgen Dahlberg
DELIVERY GUARANTEE SATISFACTION GUARANTEE
FOR THE CUSTOMER
that is a an avid gamer
RESULT
we deliver
access to a social video platform
and community for gamers
UNIQUE SELLING POINT
this is so good
because we offer access to
unlimited amount of games,
streaming and community.
ACCESS
and get it through
a (free) account, purchase,
download and streaming service
across multiple devices and
channels
OUTCOME
and possibly create
a new mix that includes the
customers own stream launching a
career on Twitch
through platforms
like Xbox, PS4,
iPhone, Android
and a diversity of
channels
CHANNEL
CHANNEL
consumes services
seamless across
multiple devices
and channels

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The customer card

  • 1. http://enklare.wordpress.com VALUE REQUIREMENTS this is what is needed an online platform to enhance gamers passion for participation, stimulation and curiosity SERVICE we enable the user to be the driving force behind self curated broadcasts and community THE CUSTOMER CARD NAME OF CUSTOMER CHAMPION CUSTOMER SEGMENT The Customer Card is a tool for visualizing customer architecture devised and designed by Jörgen Dahlberg DELIVERY GUARANTEE SATISFACTION GUARANTEE FOR THE CUSTOMER that is a an avid gamer RESULT we deliver access to a social video platform and community for gamers UNIQUE SELLING POINT this is so good because we offer access to unlimited amount of games, streaming and community. ACCESS and get it through a (free) account, purchase, download and streaming service across multiple devices and channels OUTCOME and possibly create a new mix that includes the customers own stream launching a career on Twitch through platforms like Xbox, PS4, iPhone, Android and a diversity of channels CHANNEL CHANNEL consumes services seamless across multiple devices and channels