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Brindisi is MY Destination

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Brindisi is MY Destination

  1. Brindisi is My Destination! #bimd a Destination Branding Strategy by Emma Taveri Photo by Stella Marinazzo
  2. Brindisi?
  3. Brindisi: Castles!
  4. Brindisi: Art, Innovation, Creativity
  5. Brindisi: Trulli & Masserie!
  6. Brindisi: Sandy Beaches!
  7. Brindisi: Monuments!
  8. Brindisi: Food!
  9. Brindisi: Sport!
  10. Obiettivo #bimd Attribuire un’identità al territorio brindisino ed incrementarne l’ awarness attraverso l’attrazione di key influencers del settore travel ed online.
  11. Organizzazione #bimd • Mercati Target (Italia, Europa) • Settori Target (Travel, Food, Social Media ecc) • Numero Bloggers / Video Bloggers • Periodo (preferibilmente destagionalizzazione) • Selezione Strutture • Selezione Esperienze
  12. Risultati previsti da #bimd • Realizzare una piattaforma blogging di promozione territoriale innovativa ed alternativa • Condivisione contenuti tramite social media (facebook, twitter, tumblr, pinterest, flickr) • Blogger felici di essere nella destinazione • Blogger ambasciatori di Brindisi • Contenuti viral • Accrescimento awarness Brindisi • Incremento flussi turistici
  13. Inspirations & Ideas • Flanders: Biggest Blog Trip in the World http://sometourism.com/flanders-is-a-festival/ • Umbria on the Blog http://www.umbriaontheblog.com/en/ • Terre Riflesse Blog Diffuso http://www.terreriflesse.org/ • Ceglie Food Camp http://www.slideshare.net/darius83/presentazione-ceglie-foodcamp • B&B Pizzicato Blog Tour • http://pizzicatobeb.blogspot.com/2012/08/gargano-blog-tour-13-16-settembre- ma.html
  14. Audio & Video Emotions • “Canada by Canadians” by Canadian Tourism http://www.youtube.com/watch?v=cotGh4Lu29M • “CouchSurfing: Much more than a Couch” by Strickyplanet http://www.youtube.com/watch?v=kr1-8zm4cGU • “Gargano Eco Tour” by Pizzicato Eco B&B & Non Solo Turisti http://www.youtube.com/watch?v=s3wXxkLPcJM • “La Puglia è tutta da girare” by Apulia Film Commission http://www.youtube.com/watch?v=uW3WfnefWak • ”Sound of Wine” by Mosaicoon & Tasca d’ Almerita http://www.youtube.com/watch?v=gcI5Y3a4p3I • “Digital Diary 1 Basilicata” by Digital Diary Italy http://www.youtube.com/watch?v=UUap7orgvpU •
  15. Brindisi is waiting for YOU! #bimd Emma Taveri info@emmataveri.com www.emmataveri.com

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