Discover tactics and learn from case studies of Reddit, Product Hunt, Facebook, Automatic, Soylent, and more that will lead you to build a great online community for your website and product.

1. INTRODUCTION TO COMMUNITY
MANAGEMENT
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2. LEARNING OBJECTIVES
1.Know how to start a community by seeding it
2.Set standards and rules to manage community
behavior
3.Use an engagement framework to keep users
coming back
4.Identify ways to promote your community to
build growth
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By the end of this workshop you’ll be able to:
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3. INTRODUCTION TO COMMUNITY
MANAGEMENT
Expanding into the E-Commerce Landscape
• How to start
• How to engage
• How to grow
3
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4. 4
IF YOU BUILD IT…
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5. @eric3000
CHOOSING YOUR AUDIENCE
• Well-defined – Differentiated niche
• Reachable – “On the internet”
• Passionate – Love or hate, people have to have an
opinion
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6. EXAMPLES OF STARTER
AUDIENCES
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7. EXAMPLES OF STARTER
AUDIENCES
Restaurant lovers in
San Francisco
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Harvard Students
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8. EXAMPLES OF PASSIONATE
AUDIENCES
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Food hacking
enthusiasts
Driving Enthusiasts
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9. Do things that don’t scale
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10. SEEDING MEMBERS
• Start with your closest friends, and progressively work
your way up to prominent figures in your field.
• Reach out and personally invite people one by one.
• Ask people to take action.
• Create connections between people.
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11. SEEDING CONTENT
• Nobody wants to show up to a ghost town or be the first
at the party.
• You need to be a super user and show the community
what kind of content you want on the site.
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12. 12
MODERATION - BE TRANSPARENT

13. 13
MODERATION - BE TRANSPARENT
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14. INTRODUCTION TO COMMUNITY
MANAGEMENT
Expanding into the E-Commerce Landscape
• How to start
• How to engage
• How to grow
14
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15. 15
ASK QUESTIONS

16. 16
PROMOTE COMMUNITY &
MEMBERS

17. DIGITAL PROFESSIONAL
INSTITUTE
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PROMOTE COMMUNITY &
MEMBERS

18. 18
PROMOTE COMMUNITY &
MEMBERS
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19. 19
GO TO WHERE YOUR USERS ARE –
THEIR INBOX

20. 20
MAKE THEM ADDICTED
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21. 21
MAKE THEM ADDICTED
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22. INTRODUCTION TO COMMUNITY
MANAGEMENT
Expanding into the E-Commerce Landscape
• How to start
• How to engage
• How to grow
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23. COMPLIMENTARY COMMUNITIES
• Where else does your community hangout?
• Where is this topic being talked about on other channels
(including social media)?
• How can you give value to these other complimentary
communities?
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24. “So if you’re launching a forum about gardening,
don’t try to approach another gardening forum.
Instead, reach out to gardening chatrooms, blogs,
or mailing lists. Try to create two-way
relationships between you and these other
channels. They talk about you, and you in turn
will promote their content to your members.”
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- Sacha Greif
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25. RECYCLING CONTENT
• Surface the interesting things happening in the community
• Summarize and change the channel it’s communicated in
• This promotes the community members and reaches new
audiences
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26. DIGITAL PROFESSIONAL
INSTITUTE
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RECYCLING POSTS AS PODCASTS

27. 27
RECYCLING DATA AS BLOG POSTS

28. THANK YOU