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Start Using UX as a
     Weapon
    christian crumlish & erin malone
                   aol tangible ux
what’s ux?
design user-centered learnability
   aesthetics usability innovation
design thinking ui visde interaction
research copy creative architecture
           what’s ux? data
    brand content strategy
  editorial information marketing
visualization customer touchpoints
         relevance ideation
i hear you want to be:
the apple of cloud solutions
   the mint of healthcare
 the foursquare of car sales
     your example here
so what’s it going
    to take?
vision
culture
all touchpoints
sounds great in
   theory...?
flow
TWITTER
simplify
 DROPBOX
rethink
 HIPMUNK
delight
  ETSY
that’s nice, but
i have data
Data eventually becomes a crutch for
   every decision, paralyzing the
        i have data
  company and preventing it from
making any daring design decisions.
            ~ Doug Bowman
        Fast Company, Mar. 2009
but
we’re a startup
Addictive user experience (Design) and
scalable distribution methods (Marketing)
are the most critical components of success
       we’re a startup
  in consumer internet startups, not pure
            engineering talent.
               ~ Dave McClure
             Business Week, Jan. 2010
but
change is hard
What Apple has in Steve Jobs is what every
organization looking to embrace design as a
   genuine differentiating factor needs: a
business expert who is able to act as a whole
 hearted champion of the value of design.
                          ~ Helen Walters,
 Former editor of innovation & design @ Bloomberg BusinessWeek
                            March 2011
200%
fin
christian crumlish & erin malone
   @mediajunkie @emalone

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