The document discusses how technological change is happening at an exponential rate, while social, economic and legal systems change incrementally. This mismatch means that companies must be prepared to "pivot" or change their business model rapidly in response to disruptive new technologies. The workshop portion challenges participants to develop plans for how their companies could pivot in response to new technologies like graphene, quantum computing or contact lens displays. It emphasizes that staying ahead requires constant monitoring of emerging technologies through publications like MIT Technology Review. Overall, the key message is that modern strategy requires embracing rapid change and the ability to pivot business models in response to new technological opportunities and threats.

1. YOUR INDUSTRY
*NOTE: CLEARLY NOT DRAWN TO SCALE

2. YOUR INDUSTRY
YOUR COMPANY
*NOTE: CLEARLY NOT DRAWN TO SCALE

3. THE REST
OF THE WORLD
YOUR INDUSTRY
YOUR COMPANY
*NOTE: CLEARLY NOT DRAWN TO SCALE

4. STRATEGY &
TECHNOLOGY
For you, from Amy Rae.
Global Creative Director, Hyper Island.
@elucidateAMY

5. STRATEGY TECHNOLOGY

6. STRATEGY * TECHNOLOGY

7. WRITING A STRATEGY
WHAT DOES STRATEGY
MEAN TO YOU?
INDIVIDUAL REFLECTION

8. GOOD STRATEGY BAD STRATEGY, RICHARD RUMELT
Put simply, good strategies...
1) DISCOVER THE CRITICAL
FACTORS IN A SITUATION
2) COORDINATE ACTION TO
DEAL WITH THOSE FACTORS
8

9. A strategy template:
CHALLENGE CONTEXT POSITION TACTICS MEASURE REPORT ITERATE
THE THE THE THE THE
CHALLE CHALLE CHALLE CHALLE CHALLE
NGE NGE NGE NGE NGE
This linear strategy repeats every
few years, most commonly 5.

10. A GOOD FOUNDATION,
BUT NOT ENOUGH.

11. The truth of 2012:
THE WORLD IS MOVING
TOO QUICKLY FOR A
FIVE-YEAR PLAN ALONE.

12. T h i s i s n ’ t n ew , b u t i t ’ s i m p o r t a n t .
KODAK VS DIGITAL ...12 YEARS
CLASSIFIEDS VS CRAIGSLIST ...10 YEARS
BLOCKBUSTER VS NETFLIX ...7 YEARS
TOMTOM VS IPHONE ...3 YEARS
KRUPPS VS KUERIG ...??

13. SINCE 1937, THE LIFESPAN OF COMPANIES ON
THE S&P 500 DECREASED BY 60 YEARS.*
*R. FOSTER, YALE UNIVERSITY

15. “CREATIVE DESTRUCTION”
JOSEPH SCHUMPETER

17. EMBRACE THE PIVOT:
AN ESSENTIAL PART OF
START-UP PLANNING.

18. NOKIA
1865: MANUFACTURING PAPER
1868: HYDROPOWER PRODUCTION
1898: RUBBER MANUFACTURING
1902: ELECTRICITY GENERATION
1912: CABLING
1960: GENERAL ELECTRONICS
1981: CELL PHONES
1990: CUT NON-ELECTRONIC INVESTMENTS
2008: “INTERNET BUSINESS” ??? ...

19. DUPONT
1802: GUNPOWDER
1912: CELLULOSE CHEMISTRY, POLYMERS
1914: AUTOMOTIVE (GM)
1902: MATERIALS SCIENCE
1928: NEOPRENE, TEFLON
1941: MILITARY MANUFACTURING
1950: LYCRA, MYLAR, SPACE PROGRAM
1981: OIL: CONOCO
1999: SOLD OFF CONOCO
2004: SOLD OFF TEXTILE BUSINESSES
2011: BOUGHT BIOTECH COMPANY DANISCO

20. DUPONT
1802: GUNPOWDER 2010:
IN
1912: CELLULOSE CHEMISTRY, POLYMERS
$2 BILLION/ YR RESEARCH BUDGET
1914: AUTOMOTIVE (GM)
1902: MATERIALS SCIENCE
1928: NEOPRENE, TEFLON OF REVENUE
MANDATE THAT 30%
1941: MILITARY MANUFACTURING
COME FROM PRODUCTS CREATED IN
1950: LYCRA, MYLAR, SPACE PROGRAM
1981: THE CONOCO
OIL: PREVIOUS FOUR YEARS.
1999: SOLD OFF CONOCO
2004: SOLD OFF TEXTILE BUSINESSES
2011: BOUGHT BIOTECH COMPANY DANISCO

21. Technology is at the heart of this change.

22. THE CRUX:
A CHANGING
TECHNOLOGICAL
LANDSCAPE =
PIVOT OR DIE.
22

23. REMEMBER MOORE’S LAW?

24. TECHNOLOGY
CHANGE
BEHAVIOR
POLITICS
BUSINESS
TIME

25. TECHNOLOGY
"TECHNOLOGY CHANGES
EXPONENTIALLY, BUT SOCIAL,
CHANGE
ECONOMIC AND LEGAL SYSTEMS
CHANGE INCREMENTALLY."
-LARRY DOWNES
BEHAVIOR
POLITICS
BUSINESS
TIME

26. TECHNOLOGY
CHANGE
BEHAVIOR
POLITICS
BUSINESS
TIME

27. TOUCHSCREEN
SMARTPHONES - 1993

28. TABLETS AND
E-READERS - 1968
Dynabook

29. 3-D - 1890

30. GPS - 1936

31. EVERYTHING HERE IS OLD.

32. IN VITRO MEAT

33. CONTACT LENS
DISPLAYS

34. GENETIC TESTING

35. FLEXIBLE OLED
DISPLAYS

36. GRAPHENE:
THE SELF-REPAIRING ATOM

37. PIEZOELECTRICS

38. QUANTUM
COMPUTING

39. READY FOR
A CHALLENGE?

40. HELLO STRATEGISTS,
WELCOME TO
THE BOARD ROOM

41. THE CHALLENGE:
A NEW TECHNOLOGY IS
DISRUPTING YOUR INDUSTRY.
PRESENT A PLAN TO YOUR
SHAREHOLDERS THAT USES IT
TO YOUR ADVANTAGE.
LIVE THE PIVOT.

42. WORKSHOP INSTRUCTIONS
★ SELF-ORGANIZE INTO MIXED-
PROGRAM GROUPS OF 4.
★ 30 MINUTES TO PREPARE A
PRESENTATION THAT ADDRESSES
ONE OF THE CHALLENGES.
★ 15 MINUTES TO FIND ANOTHER
GROUP AND PRESENT YOUR PLAN.

43. ★ SELF-ORGANIZE INTO MIXED-
PROGRAM GROUPS OF 4.
★ 30 MINUTES TO PREPARE A PLAN.
★ 15 MINUTES TO FIND ANOTHER
GROUP AND PRESENT YOUR PLAN.

44. ★ SELF-ORGANIZE INTO MIXED-
PROGRAM GROUPS OF 4.
★ 30 MINUTES TO PREPARE A PLAN.
★ 15 MINUTES TO FIND ANOTHER
GROUP AND PRESENT YOUR PLAN.

45. GREAT WORK!

46. NO MATTER WHAT
INDUSTRY, PIVOTING
WILL KEEP YOU AHEAD
OF THE CURVE.

47. The cold, hard truth:
YOU CAN’T PIVOT
WITHOUT DOING
YOUR HOMEWORK.

48. DIVE IN:
MIT TECHNOLOGY REVIEW
NEWSCIENTIST.COM
REDDIT.COM/R/SCIENCE
REDDIT.COM/R/NANOTECHNOLOGY
YOUR TRADE PUBLICATION
SCIENTIFICAMERICAN.COM
MEDICALNEWSTODAY.COM
IEEE.ORG

49. STRATEGY &
TECHNOLOGY
For you, from Amy Rae.
Global Creative Director, Hyper Island.
@elucidateAMY