Outlines the contact management requirements to facilitate demand generation campaigns, the current state of the contact database and systems and the proposed actions to ensure achievement of demand generation goals.
10. Gap Analysis 1,753-2,361 2,505? 2,547? 1,884-2,587 1,962-2,640 961-2,007 2,015 <6 Contacts 1,623-2,275 2,449? 2,509? 1,765-2,485 1,826-2,545 866,1,900 1,908 <4 Contacts 768-1,550 1,474? 1,567? 778-1,559 498-2,222 498-879 1,005? 0 Contacts $39.8 IAM $31.2 MNF $22.6 WA $55.2 APM $31.2 SM $41.5 PPM $48.0 IM NCV (MM) NCV Driver
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14. Contact Discovery Aug 15 4K Simply Direct July 18 5K Simply Direct July 28 500 Winn Tech Sept 8 2K SMA Sept 5 25K Winn Tech July 21 100 accounts Jigsaw June 9 293 Winn Tech Date Quantity Vendor
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21. Milestones Gap Analysis June ’08 Evaluate Discovery Vendors Q1 FY09 Update CIDB w/ Full Ent Acct List June ‘08 Complete Initial Discovery Q2 FY09 Validate existing CIDB contacts Q2 FY09 Contact Performance Analysis Q3 FY09 Score Unscored Contacts Q2 FY09