Weitere ähnliche Inhalte Ähnlich wie An Introduction to Email Marketing Best Practices (20) Mehr von Ellie Mirman (8) Kürzlich hochgeladen (20) An Introduction to Email Marketing Best Practices1. 1
Ellie Mirman
@ellieeille
Smarketing
An Introduction to
Email Marketing
Best Practices
3. If email was a country, its
1.4 billion users would make
it the largest in the world.
Source: Email Marketing Reports
4. 92% adult
US Internet
users send or
read email.
Source: Pew Internet and American Life Project data
8. CAN-SPAM Basics
Create and maintain a “Do Not Email”
(DNE) list
Make your opt-out process
“uncomplicated”
Include your company name and
physical address in all emails
1
2
3
10. Good email is timely.
Source: HubSpot Science of Email Marketing
11. Good email is relevant.
Segmented
emails get
clicks
Source: MarketingSherpa
16. Good email leverages relationships.
From a
recognizable
name and
email
address with
real reply-to
Add a
personal
touch
Connect in
multiple
ways
18. Good email is readable.
Source: HubSpot Science of Email Marketing
Optimize for
mobile
20. Best practices may not be best.
Most popular days
to send email.
Source: HubSpot Science of Email Marketing
24. 5 Types of Email
Newsletter or Digest
Dedicated Email
Lead Nurturing
Sponsorship/Partner Emails
1
2
3
4
5 Transactional Emails
25. 1 Newsletter or Digest
Pros:
• Brand awareness
• Repurpose content
• Diverse content
Cons:
• Diluted call-to-action
• Design challenges
29. 2 Dedicated Email
Pros:
• Focused call-to-action
• Easy to build
• Fast to measure
Cons:
• Less consistent
• Homogenous content
31. 3 Lead Nurturing
Pros:
• Timely
• Automated
• Targeted
Cons:
• Generates less
concurrent buzz
• Passive tracking
48. 7 Email Marketing Metrics
Bounce Rate
Delivery Rate
List Growth Rate
Click Through Rate