Best information advise you could ever receive!

2. 1. Make meaning

3. • Increase the quality of life

4. • Increase the quality of life
• Right a wrong

5. • Increase the quality of life
• Right a wrong
• Prevent the end of something good

6. 2. Make mantra

7. “The mission of Wendy’s is to deliver
superior quality products and services
for our customers and communities
through leadership, innovation, and
partnerships.”

8. • Wendy’s “Healthy fast food”

9. • Wendy’s “Healthy fast food”
• FedEx “Peace of mind”

10. • Wendy’s “Healthy fast food”
• FedEx “Peace of mind”
• Nike “Authentic athletic performance”

11. • Wendy’s “Healthy fast food”
• FedEx “Peace of mind”
• Nike “Authentic athletic performance”
• Target “Democratize design”

12. “We exist to professionally build long-
term high-impact sources so that we
may endeavor to synergistically
leverage existing effective deliverables
to stay competitive in tomorrow’s
world.”
Dilbert Mission Statement Generator

13. 3. Get going

14. • Think different

15. • Think different
• Polarize people

16. • Think different
• Polarize people
• Find a few soul mates

17. 4. Define a business model

18. • Be specific

19. • Be specific
• Keep it simple

20. • Be specific
• Keep it simple
• Ask women

21. 5. Weave a MAT (milestones,
assumptions, tasks)

22. • Milestone “Finish design”

23. • Milestone “Finish design”
• Assumption “Sales calls/day”

24. • Milestone “Finish design”
• Assumption “Sales calls/day”
• Task “Rent an office”

25. 6. Niche thyself

26. Ability
to provide
unique
product or
service
Value to customer

27. Ability
to provide
unique
product or
Price
service
Value to customer

28. Stupid
Ability
to provide
unique
product or
Price
service
Value to customer

29. Stupid
Ability
to provide
unique
product or
Dotcom Price
service
Value to customer

30. X
Stupid
Ability
to provide
unique
product or
Dotcom Price
service
Value to customer

31. 7. Follow the 10/20/30 rule

32. 10 slides
Title Marketing and sales
Problem Competition
Solution Team
Business model Projections
Underlying magic Status and timeline

33. 20 minutes

34. 30 point font
This is 20 points
This is 14 points
This is 12 points and what you’re using now

35. 8. Hire infected people

36. • Ignore the irrelevant

37. • Ignore the irrelevant
• Hire better than yourself

38. • Ignore the irrelevant
• Hire better than yourself
• Apply the shopping center test

39. 9. Lower the barriers to adoption

40. • Flatten the learning curve

41. • Flatten the learning curve
• Don’t ask people to do something that
you wouldn’t

42. • Flatten the learning curve
• Don’t ask people to do something that
you wouldn’t
• Embrace your evangelists

43. 10. Seed the clouds

44. • Let a hundred flowers blossom

45. • Let a hundred flowers blossom
• Enable test drives

46. • Let a hundred flowers blossom
• Enable test drives
• Find the influencers

47. 11. Don’t let the bozos grind
you down

48. “I think there is a world market for maybe five
computers.”
Thomas Watson
Chairman, IBM
1943

49. “This telephone has too many shortcomings
to be seriously considered as a means of
communication. The device is inherently of
no value to us.”
Western Union internal memo
(1876)

50. “There is no reason why anyone would want a
computer in their home.”
Ken Olsen
Founder, Digital Equipment Corp.
1977

51. “It’s too far to drive, and I don’t see how it can
be a business.”
Guy Kawasaki
Bozo

52. Blog.guykawasaki.com
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