A quick look at some advertising agencies that blog as you start to answer the question: Should we be blogging?

1. Advertising Agency Question :: Should we be blogging? July 2007

3. Let’s take a look at other agencies have done— or not done—with their blogs.

4. The Outward Facing Culture Blog :: W+K London Becomes a tool for recruiting and retention

5. The Agency Site Becomes A Blog :: HHCC Proves its commitment to new media

6. The Branded Dept. Within An Agency Blog :: BSSP New business tool for Influx and agency including bundling posts as “thought packs”

7. The Solid Dept. Within An Agency Blog :: Fallon Maintains planning reputation for recruiting and conversation catalyst

8. It has gained interest/buzz rivaling the agency’s site. And all without any PR hustle

9. The We’re A Unique Collection Blog :: Naked Aggregates individual employee feeds and creates its own agency community

10. The One Man Bigger Than One Agency Blog :: Modernista!, Digitas, and Leo Burnett Toronto Planning Director Gareth Kay’s blog has much higher traffic than Modernista’s m!ndless

11. The Blogs That Were :: BBDO and TBWA Portugal BBDO used its blog as an education tool and TBWA as a place to showcase work. May they rest in peace.

13. So what does all this mean?

15. Appendix