This is not just about getting engagement. It's about deliver your value to your targeted customer. Indonesia still have big opportunity for digital marketing, don't miss it.

1. SOCIAL MEDIA
MARKETING
STRATEGY
BY
W W W. B I S N I S I N T E R N E T. L I N K

2. DIGITAL IN
INDONESIAwww.BisnisInternet.link

3. DIGITAL IN INDONESIA
255.5
72.7 72
259.1
88.1
79
0
50
100
150
200
250
300
Populasi Internet Use Social Media Use
2015 2016
Annual Growth
+ 15% number of active internet users
+ 10% number of active social media
users
PELUANG
Jika kita dapat menjual produk dengan
harga Rp 1000 pada satu persen dari
total pengguna internet di Indonesia
1% dari 88 juta = 0.88 juta
Income = Rp 1000 x 0.88 juta = 880
juta!www.BisnisInternet.link

4. TOP SOCIAL PLATFORM IN INDONESIA
15%
12%
11%
10%
7%
0%
2%
4%
6%
8%
10%
12%
14%
16%
Facebook Google+ Twitter Instagram Pinterest
Social Network
19%
14%
13%
12%
8%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
BBM Whatsapp Facebook
Messenger
Line WeChat
Messenger / Chat App
www.BisnisInternet.link

5. WHAT PLATFORM
SHOULD WE USED?www.BisnisInternet.link

6. FACEBOOK
Tools:
Facebook Pages
Facebook Group
Facebook Ads
Facebook Pixels
Facebook Insight
www.BisnisInternet.link

7. GOOGLE+
Tools:
Google Pages
Collection
Community
www.BisnisInternet.link

8. TWITTER
Tools:
Twitter Ads
www.BisnisInternet.link

9. LINE@
BBM
CHANNELS
www.BisnisInternet.link

10. SETIAP PLATFORM PUNYA CONTENT
Satu hal yang sama dari semua
platform social media adalah
Masing-masing memiliki konten
tersendiri
www.BisnisInternet.link

11. ONE IMPORTANT THING IS
Put content
that your audience like
Not what you like
www.BisnisInternet.link

12. KEY!
1. Tentukan GOAL
CONTENT
ENGAGEMENT
?
2. Alur Social Media
BBM
channels
Line@
Instagram
Facebook
Website / Landers
Email
Broadcast Opt-In
Opt-In
Content
Traffic
Traffic
Traffic
www.BisnisInternet.link

13. SOCIAL MEDIA
STRATEGY“ J I K A K I T A T A U K O N S U M E N K I T A S I A P A , D A N D I M A N A
M E R E K A B E R K U M P U L . M A K A A K A N M U D A H S E K A L I K I T A
J U A L A N P R O D U K S E C A R A O N L I N E ”
- R U S S E L B R U N S O N ( D O T C O M S E C R E T S )
www.BisnisInternet.link

14. KOLAM IKAN
1. Tau Siapa Target Kita
2. Tau dimana mereka
berkumpul dan apa
interest mereka
3. Apa “pancing” atau
tools yang tepat
4. Pastikan pancing
tersebut ada “umpan”
nya
5. Hasil apa yang akan
kita berikan pada mereka
Kolam Ikan  Tribeswww.BisnisInternet.link

15. PERSIAPAN MEMBANGUN TRIBES• Tools
• Facebook Insight
• Google Trend
• Kolam
• Facebook Page
• Line@
• BBM Channel
• Email
Search
• Facebook Ads
• Voucher
• Free eBook
Engagement
• Interaction
• Problem Solving
• Tools:
• Facebook Group
• BBM Group
Value
www.BisnisInternet.link

16. LET’S DISCUSS
www.BisnisInternet.link