1. New York, New
York
Newspapers and the Internet Takeover

2. The Current
Market
2008-2012

3. The Current Market
Over 200 different High levels of
Daily print newspapers exclusivity in paper
published in the city selection, most papers
reporting between 55%
Companies with and 80%
multiple revenue
streams: Hundreds of weekly
newspaper, magazines and monthly
, online, video, ect. publications

4. Top Competitors;
Circulation
The Wall Street Journal (2,293,310 daily)
The New York Times (1,000,665 daily; 1,438,555
Sunday)
Daily News (632,595 daily; 674,104 Sunday)
New York Post (625,421 daily; 386,105 Sunday)
Newsday (377,517 daily; 344,894 Sunday)
USA Today (based in VA, beats them all)

5. Audience Makeup and Publication
Diversity
NYC’s diversity and the Major newspapers
forming of niche emphasizing coverage
markets on the New York
metropolitan region
Over 60 ethnic outside the city
groups, writing in 42 Special Editions
languages, publish
around 300 magazines Satirical Papers, like
and newspapers in The Onion
NYC
Political Derivation

6. Market Reach

7. Industry Trends
Continued Slide in Overall Circulation
Decline of Number of Newspapers
The Strength of the Sunday Paper
Decline in total revenue
Newsroom Workforce Declining
Readership falls in all age groups

8. Advertizing is the Fluctuating
Factor

9. Internet Utilization

10. Newspaper’s Websites: the Top
5
WSJ.com (13,288,000 monthly unique visitors)
NYTimes.com (27,272,000 monthly unique
visitors)
NYDailyNews.com (13,619,000 monthly unique
visitors)
NYPost.com (5,842,000 monthly unique visitors)
Newsday.com(762,265 monthly unique visitors)

11. Internet Utilization Trends
Newspaper Websites: more articles, video, and
other multimedia
Embracing pay walls for digital content
Social Media and eReaders
Overall: The growth of digital and other new
revenue streams falls short of covering print
declines

13. Delocalization
Overall industry trend: Large national papers
squeezing out smaller local publications
If national papers are based in New York, how do
we examine that market?

14. Upcoming Challenges
Counteracting the downward spiral?
Monetizing new technologies
Is the transition from print to online just a
precursor to a continuing overall decline for these
companies?