1. VALUE
PROPOSITION
Jalan-­‐Jalan
Gelandangan
(“JJG”)
believes
that
the
homeless
have
skillsets
that
can
be
harnessed
to
generate
sustainable
income.
Taking
advantage
of
their
understanding
of
the
slum
areas
and
situations
in
urban
Malaysia,
JJG
determined
that
the
homeless
can
work
as
slum-­‐tour
guides
on
a
part-­‐time
basis
and
earn
additional
income
to
improve
their
livelihoods.
To
facilitate
this
job
opportunity
for
the
urban
homeless,
the
organization
provides
them
with
comprehensive
support,
from
training
soft
skills
(i.e.
public
speaking,
sales
and
self-­‐esteem
enhancement)
to
giving
out
free
food
and
assistance
with
housing.
Mission:
To
combat
social
injustice
by
empowering
and
strengthening
the
homeless
and
training
them
to
become
entrepreneur
Objectives:
To
reduce
or
eliminate
homelessness;
to
create
job
opportunities;
to
give
hope
and
a
second
chance;
to
nurture
talents
and
skills
PROBLEM
STATEMENT
According
to
a
newspaper
report,
about
90%
of
urban
homeless
in
Malaysia
have
jobs.
Majority
of
them
are
employed
in
laborious,
low-­‐level
positions
such
as
security,
kitchen
help
or
sales.
The
homeless
encounter
many
challenges
that
keep
them
on
the
streets.
Their
employment
typically
does
not
provide
sufficient
income
and
stability
to
afford
permanent
shelter.
Limited
skills
also
hinder
their
efforts
to
find
a
living
wage.
BUSINESS
MODEL
JJG
works
closely
with
the
homeless
to
ensure
they
have
the
skill
sets
and
confidence
to
be
tour
guides.
The
organization
reaches
out
to
the
homeless
by
giving
out
flyers
on
the
streets.
Then
JJG
conducts
an
interview
with
them
to
assess
their
potential
and
subsequently
provides
extensive
soft-­‐skill
training
to
suitable
candidates.
Once
the
homeless
become
qualified
tour
guides,
JJG
coordinates
tour
groups
to
help
them
earn
regular
income.
In
addition,
JJG
also
conducts
various
advocacy
activities
to
raise
awareness
among
the
public
and
tourists
about
the
slum
tours
and
the
capabilities
of
the
homeless.
By
providing
an
opportunity
for
the
homeless
to
acquire
employable
skills
and
earn
decent
income,
JJG
creates
lasting
impact
on
the
livelihoods
of
the
urban
homeless
and
their
family.
Moreover,
the
self-­‐esteem
enhancement
component
in
JJG’s
training
enables
homeless
participants
to
gain
more
confidence
in
themselves.
These
efforts
open
up
more
opportunities
for
them
to
discover
personal
talents
and
reintegrate
in
their
communities
in
a
dignified
manner.
5
THE
BOTTOM
LINE
IMPACT
HIGHLIGHTS
TO
DATE
(2015
ACTUALS)
Urban
homeless
participated
in
JJG’s
training
and
became
guides
for
JJG’s
homeless
walking
tours
19
RM
4,965
Volunteers
and
tourists
expressed
increased
awareness
in
homeless
issues
Social
Value
created
(net)
JJG’s
founder,
Effuan
Abdul
Wahab,
providing
direct
training
the
homeless
relevant
skills
for
walking
tours

2. Impact
Assessment
completed
by
Shujog
on
May
2015
KEY
BENEFICIARIES
AND
IMPACT
AREAS
Homeless
participants
engaging
with
JJG
experience
positive
change
in
the
following
ways:
1. Increased
knowledge
from
gaining
motivation
and
relevant
skill
sets
such
as
public
speaking
and
sales
through
JJG’s
comprehensive
training,
enabling
them
to
obtain
a
decent
job
and
improve
livelihoods;
2. Increased
income
through
leading
walking
tours,
coordinated
by
JJG,
and
getting
paid
for
their
guide
services;
each
homeless-­‐turned-­‐tour
guide
earn
an
average
of
RMB
300
per
month
in
additional
income
by
working
with
JJG;
3. Improved
security
by
receiving
housing
assistance
from
JJG
and
eventually
gaining
access
to
a
long-­‐term
shelter;
homeless
participants
who
earn
decent
income
for
more
than
6
months
are
expected
to
be
able
to
afford
a
permanent
home
for
themselves
and
their
family;
and
4. Increased
awareness:
Volunteers
who
work
with
JJG
and
tourists
who
participated
in
JJG’s
homeless
walking
tours
have
expressed
a
change
of
view
and
better
understanding
about
homeless
issues
in
Malaysia.
JJG’s
founder,
Effuan
Abdul
Wahab,
directs
homeless
participants
in
the
specific
homeless
tour
routes.
The
urban
homeless
who
have
received
training
from
JJG
and
started
giving
walking
tours
also
express
a
strong
sense
of
fulfillment
and
confidence.
This
empowerment
is
the
direct
result
from
being
able
to
earn
dignified
income
and
having
employable
skills
to
contribute
to
their
communities.
Social
Value
Created,
by
Impact
Area,
2015
(to
date)
SROI
(Social
Return
on
Investment):
A
measure
of
how
much
social
and
environmental
impact
(in
dollar
figures)
is
created
for
every
dollar
invested
into
this
program.
Social
Value
Created,
by
Impact
Area,
2015
(targeted)
IMPACT
CREATED
(FY
2015,
to
date)
• 5
homeless
participants
participated
in
JJG’s
training
and
became
qualified
tour
guides
• 9
volunteers
expressed
deeper
understanding
about
homeless
issues
in
Malaysia
• 10
tourists
experienced
higher
awareness
on
urban
issues
in
Malaysia
• RM
4,965
of
net
social
value
created
TARGETED
IMPACT
(FY
2015)
• 10
homeless
participants
participated
in
JJG’s
training
and
became
qualified
tour
guides
• 18
volunteers
expressed
deeper
understanding
about
homeless
issues
in
Malaysia
• 56
tourists
experienced
higher
awareness
on
urban
issues
in
Malaysia
• RM
43,997
of
net
social
value
created
Increased
knowledge
45%
SROI
0.20
SROI
0.88
Increased
income
46%
Increased
awareness
9%
Increased
knowledge
10%
Increased
Income
39%
Increased
security
47%
Increased
awareness
4%
*All
analyses
are
performed
based
on
data
collected
and
provided
by
JJG.