Strategic planning. You know you should be doing more of it. But the way you normally do it requires lots of up-front time to do and lots of follow-up time to get buy-in. And frankly, you have trouble with the buy-in part. All that trouble, minimal follow-through. Great strategic planning processes are lightweight and participatory. This is nice-to-have for organizations, and it's critical for networks, where you don't have the benefit of hierarchy to influence its behavior. Networks will do what they do. In this Leadership Learning Community webinar, I describe how to do strategic planning for networks. I draw heavily from my experience leading the open strategic planning process for the Wikimedia movement, which drew over 1,000 participants and led to a movement-wide shift in focus on increasing reach and participation in developing countries. I share how you can leverage these types of processes for both your network and your organization

1. Strategic Planning for Networks Eugene Eric Kim <eekim@blueoxen.com> Blue Oxen Associates March 22, 2011

2. About Me Principal, Cofounder of Blue Oxen Associates

3. About Me Leadership Learning Community Board Member Principal, Cofounder of Blue Oxen Associates

4. About Me Collaboration! Leadership Learning Community Board Member Principal, Cofounder of Blue Oxen Associates

5. About Me Collaboration! Leadership Learning Community Board Member Principal, Cofounder of Blue Oxen Associates Wikimedia Strategic Planning (2009-2010)

6. 1. Wikimedia's Challenge 2. Strategic Planning 3. Strategic Planning for Networks

7. 1. Wikimedia's Challenge 2. Strategic Planning 3. Strategic Planning for Networks

9. 279 Language Versions of Wikimedia Projects

10. Source: comScore, Wikipedia (April 2010) Wikimedia Foundation + 30 independent chapters worldwide Google #5 website in the world 350 million visitors #1 website in the world 920 million visitors 40 employees 20,600 employees $10,000,000 revenue $23,000,000,000 revenue

11. 100,000 Active Contributors Around the World

12. A Slice of the Community

13. In 2009, Wikimedia was a global movement with a vision... Imagine a world in which every single human being can freely share in the sum of all knowledge. That's our commitment. ... but no collective strategy for achieving this vision.

14. Strategic Planning for Networks? How do you develop a movement-wide five-year strategy in a completely open, collaborative way (the wiki way)?

15. 1. Wikimedia's Challenge 2. Strategic Planning 3. Strategic Planning for Networks

16. Where are we now? Assessment

17. Where should we go? Visioning / Goal-Setting

18. How should we get there? Planning

19. Only 5% of the workforce understands their company's strategy. Robert S. Kaplan and David P. Norton. The Strategy-Focused Organization . Harvard Business School Press: 2000.

20. The Plan Is Not the Point!

21. The Real Goal Is Activation

22. The Real Goal Is Activation Alignment Around Goals Matters Most

23. 1. Wikimedia's Challenge 2. Strategic Planning 3. Strategic Planning for Networks

24. Networks Are People ...

25. Networks Are People and Relationships

27. Strategic Planning for Networks? How do you develop a movement-wide five-year strategy in a completely open, collaborative way (the wiki way)?

28. Decentralized Emergent Relational Loosely controlled Open, shared Two-way conversation Strategic Planning for Networks? How do you develop a movement-wide five-year strategy in a completely open, collaborative way (the wiki way)?

52. Questions?