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Social Media Research & Practice

         Ed Cabellon
          Liz Gross
        Greg Heiberger
          Rey Junco

     Panel presentation at
        sxswEDU 2012
SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education
@edcabellon
 @lizgross144
@greg_heiberger
   @reyjunco
            #thinkingsocial
Research

           #thinkingsocial
SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education
Outcomes

           #thinkingsocial
1.Engagement
2.Learning
3.Persistence
           #thinkingsocial
SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education
Facebook   NSSE Score



                #thinkingsocial
Facebook   NSSE Score



                #thinkingsocial
Facebook



           #thinkingsocial
Facebook   Involvement



                #thinkingsocial
Facebook   Involvement



                #thinkingsocial
Events     Engagement
Commenting




                  #thinkingsocial
Events     Engagement
Commenting




                  #thinkingsocial
Games
           Engagement
Stalking



                #thinkingsocial
Games
           Engagement
Stalking



                #thinkingsocial
Facebook   GPA



            #thinkingsocial
Facebook   GPA



            #thinkingsocial
Status Updates   GPA




                   #thinkingsocial
Status Updates   GPA




                   #thinkingsocial
Lurking
                GPA
Sharing Links




                  #thinkingsocial
Lurking
                GPA
Sharing Links




                  #thinkingsocial
SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education
NSSE
NSSE
GPA
GPA
Retention
Retention
blog.reyjunco.com


              #thinkingsocial
Higher Education (then)
Higher Education (then)   Higher Education (now)
Engagement




             #thinkingsocial
Engagement




      #thinkingsocial
SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education
Tinto’s Model of Institutional Departure
PRE ENTRY     GOALS/         ACADEMIC        INTEGRATION     GOALS/    OUTCOMES
            COMMITMENTS       SYSTEM                       COMMITMENTS
                                Formal

                              Academic                       Intentions
              Intentions     Performance


                             Faculty/Staff                     Goal &
                Goal &       Interaction                    Institutional
             Institutional
                                                            Commitment
             Commitment         Informal


                                Formal
                                Extra
                              curricular
                              Activities


                             Peer Group
                             Interactions
                                Informal

                                                                          #thinkingsocial
Marketing & Recruitment:
   Bang for your buck


           3 Months
     14 Million impressions
          1,000 clicks
            $1260             #thinkingsocial
SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education
SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education
How the Administration Sees
       Social Media
Connecting with students
Connecting with students
Connecting with students
Connecting with students
Connecting with students
Connecting with students
Social Media Research & Practice

         Ed Cabellon
          Liz Gross
        Greg Heiberger
          Rey Junco

     Panel presentation at
        sxswEDU 2012

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SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education

Hinweis der Redaktion

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. Talk about Greg’s work\n
  9. \n
  10. \n
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  12. \n
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  14. \n
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  23. \n
  24. WAS: Look Left/Look Right\n of the 3 of you:\n 1 won’t be here next year\n 1 will graduate in 4 years\nIS: Our rhetoric has improved but our outcomes are questionable at best\n
  25. WAS: Look Left/Look Right\n of the 3 of you:\n 1 won’t be here next year\n 1 will graduate in 4 years\nIS: Our rhetoric has improved but our outcomes are questionable at best\n
  26. Could be: (call to action)\nStrategic Planning, consultants, programs, admin, etc.=focus on what WE do (at best what THEY do collectively)\nFYS\nRemediation\nInstitutional selection (GPA/ACT/SAT/etc.)\nEngagement = focus on what THEY do (what THEY=individual)\nTime on task, etc.\nTwitter experiment was an individual engagement \nEngagement, Grades, Retention (87% v. 70%)\n\nCoop FREE technologies to engage students in and out of the classroom \nNeeds to be a central focus of upper level admins, not just energetic - entry level new faculty/staff\n\n\n\n
  27. Could be: (call to action)\nStrategic Planning, consultants, programs, admin, etc.=focus on what WE do (at best what THEY do collectively)\nFYS\nRemediation\nInstitutional selection (GPA/ACT/SAT/etc.)\nEngagement = focus on what THEY do (what THEY=individual)\nTime on task, etc.\nTwitter experiment was an individual engagement \nEngagement, Grades, Retention (87% v. 70%)\n\nCoop FREE technologies to engage students in and out of the classroom \nNeeds to be a central focus of upper level admins, not just energetic - entry level new faculty/staff\n\n\n\n
  28. DON’T FORGET: OUR DEMOGRAPHIC IS CHANGING\n2011 completecollege.org report suggests: Form peer support and learning networks among students in the same program. \nHow do we do this with students who are balancing so much?\nNeed to apply engagement/retention models to ALL students.\nSM experimental design research needs to be replicated to part time/nontraditional students = WE NEED FUNDING\n\n\nREFERENCES’s:completecollege.org; Tinto, Astin, Kuh, Junco, Junco, Junco\n\n
  29. \n
  30. \n
  31. \n
  32. \n
  33. \n
  34. Not sure if we need these\n
  35. Not sure if we need these\n
  36. Not sure if we need these\n
  37. Not sure if we need these\n
  38. Not sure if we need these\n
  39. \n