Converging a variety of roles in higher education, the Thinking Social team includes; administrators, instructors, researchers and doctoral students. This panel will provide an overview of research and best practices regarding the use of social media in student affairs, university marketing and the college classroom. Published and unpublished data collected by the panelists will be presented and the panelists will entertain questions about social media management, integration in the curriculum, assessment results and areas for future research. Attendees can expect to leave this panel with an understanding of data-driven social media recommendations as well as a list of resources for further study.
48. Social Media Research & Practice
Ed Cabellon
Liz Gross
Greg Heiberger
Rey Junco
Panel presentation at
sxswEDU 2012
Hinweis der Redaktion
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Talk about Greg’s work\n
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WAS: Look Left/Look Right\n of the 3 of you:\n 1 won’t be here next year\n 1 will graduate in 4 years\nIS: Our rhetoric has improved but our outcomes are questionable at best\n
WAS: Look Left/Look Right\n of the 3 of you:\n 1 won’t be here next year\n 1 will graduate in 4 years\nIS: Our rhetoric has improved but our outcomes are questionable at best\n
Could be: (call to action)\nStrategic Planning, consultants, programs, admin, etc.=focus on what WE do (at best what THEY do collectively)\nFYS\nRemediation\nInstitutional selection (GPA/ACT/SAT/etc.)\nEngagement = focus on what THEY do (what THEY=individual)\nTime on task, etc.\nTwitter experiment was an individual engagement \nEngagement, Grades, Retention (87% v. 70%)\n\nCoop FREE technologies to engage students in and out of the classroom \nNeeds to be a central focus of upper level admins, not just energetic - entry level new faculty/staff\n\n\n\n
Could be: (call to action)\nStrategic Planning, consultants, programs, admin, etc.=focus on what WE do (at best what THEY do collectively)\nFYS\nRemediation\nInstitutional selection (GPA/ACT/SAT/etc.)\nEngagement = focus on what THEY do (what THEY=individual)\nTime on task, etc.\nTwitter experiment was an individual engagement \nEngagement, Grades, Retention (87% v. 70%)\n\nCoop FREE technologies to engage students in and out of the classroom \nNeeds to be a central focus of upper level admins, not just energetic - entry level new faculty/staff\n\n\n\n
DON’T FORGET: OUR DEMOGRAPHIC IS CHANGING\n2011 completecollege.org report suggests: Form peer support and learning networks among students in the same program. \nHow do we do this with students who are balancing so much?\nNeed to apply engagement/retention models to ALL students.\nSM experimental design research needs to be replicated to part time/nontraditional students = WE NEED FUNDING\n\n\nREFERENCES’s:completecollege.org; Tinto, Astin, Kuh, Junco, Junco, Junco\n\n