The 2014 Edelman Trust Barometer’s Irish findings reveal a significant (11 points) drop in trust in government in Ireland over the past 12 months. The fall puts trust in government back to pre-general election levels. Trust in business fell slightly but is still trusted nearly twice as much as government. NGOs in Ireland remain the most trusted institution despite falling 5 points. Trust in media in Ireland also declined (8 points) and is now less trusted than business. Globally overall trust levels declined, driven by the decimation of trust in government which fell significantly in many of the 27 countries surveyed. Trust in business has stabilised at 58 percent due to the perception that it has made demonstrable change in the form of better products and new leadership.
Ireland Highlights 2014:
• The Trust Index, the average trust across the four institutions of business, government, NGOs and media, showed a 7 point drop for Ireland (to 39 points). This places Ireland as the third least trusting country of the 27 surveyed.
• NGOs in Ireland remain the most trusted institution despite falling 5 points to 58%.
• Business is the second most trusted institution in Ireland, despite a small 3 point decline to 41%. It is now nearly twice as trusted as government.
• The technology sector (67%) remained the most trusted industry sector, while banks were the least trusted at 19%.
• Trust in media fell 8 points to 37%, reversing a gradual improvement observed during the previous five years.
• Government is the least trusted of the four institutions with only 21% of people saying that they trust government to do what is right. This is the lowest level of trust recorded for Government since before the general election in 2011.
• More concerning again is the fact that only 3% of people trust government leaders a great deal to tell the truth.
• Credibility of CEOs as a source of information about a company fell seven points to 29%. CEOs are significantly less credible than Academics (68%).
• Traditional media (newspapers, radio and television) are the most trusted source of information in Ireland (61%), followed by search engines at 50%. Only 26% of people trust social media as a source of information.
• 56% believe that government is not doing enough to regulate business with the number increasing to 81% when specifically asked about the financial services sector.
2. th annual survey
Edelman’s 14
ONLINE SURVEY
IN 27 COUNTRIES
• 33,000 respondents
GLOBAL
INFORMED
PUBLICS
• 6 years in 20+ markets
• 500 respondents in U.S. and
China & 200 in other countries
• 9 years in 10+ markets
• Ages 25-64
• College-educated
GENERAL
POPULATION
• 1000 respondents per
country surveyed
• Ages 18+
• 3 years in 25+ markets
• In top 25% of household
income per age group in each
country
• Report significant media
consumption and engagement
in business news and public
policy
• 14 years of data
2
3. Edelman trust barometer in retrospect
2014
BUSINESS TO LEAD THE DEBATE FOR CHANGE
2013
CRISIS OF LEADERSHIP
2012
FALL OF GOVERNMENT
2011
RISE OF AUTHORITY FIGURES
2010
TRUST IS NOW AN ESSENTIAL LINE OF BUSINESS
2009
BUSINESS MUST PARTNER WITH GOVERNMENT TO REGAIN TRUST
2008
YOUNG INFLUENCERS HAVE MORE TRUST IN BUSINESS
2007
BUSINESS MORE TRUSTED THAN GOVERNMENT AND MEDIA
2006
“A PERSON LIKE ME” EMERGES AS CREDIBLE SPOKESPERSON
2005
TRUST SHIFTS FROM “AUTHORITIES” TO PEERS
2004
U.S. COMPANIES IN EUROPE SUFFER TRUST DISCOUNT
2003
EARNED MEDIA MORE CREDIBLE THAN ADVERTISING
2002
FALL OF THE CELEBRITY CEO
2001
RISING INFLUENCE OF NGOS
3
5. GLOBAL TRUST IN BUSINESS AND NGOS REMAINS STABLE, TRUST IN GOVERNMENT
AND MEDIA DECREASES
TRUST IN THE FOUR INSTITUTIONS OF GOVERNMENT, BUSINESS, MEDIA AND NGOS, 2013 VS. 2014
TOTAL TRUST
TRUST A GREAT DEAL
63%
64%
58%
58%
NGOS
22%
#1
2013
57%
MEDIA
17%
2013
5
23%
2014
#3
52%
16%
2014
17%
#2
2013
2013
BUSINESS
2014
48%
16%
16%
44%
#4
15%
GOVERNMENT
2014
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one
means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 2 Box, Trust a great deal and Top 4 Box, Trust) Informed Publics in 20country global total.
6. IN IRELAND TRUST IN ALL INSTITUTIONS DECLINES
IRELAND TRUST IN THE FOUR INSTITUTIONS: GOVERNMENT, BUSINESS, MEDIA AND NGOS, 2013 VS. 2014
TOTAL TRUST
TRUST A GREAT DEAL
63%
NGOS
17%
58%
#1
2013
45%
MEDIA
8%
2013
6
44%
13%
2014
#3
37%
7%
2014
6%
#2
2013
32%
4%
2013
41%
4%
BUSINESS
2014
#4
21%
4%
GOVERNMENT
2014
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one
means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 2 Box, Trust a great deal and Top 4 Box, Trust) Informed Publics.
7. THE TRUST INDEX: SLIGHT DECLINE IN TRUST OVER THE PAST YEAR WITH STRONG REGIONAL
VARIATIONS; MAJOR DECLINES IN POLAND, U.S. & MEXICO
2013
2014
DISTRUSTERS
NEUTRAL
TRUSTERS
GLOBAL
7
57
GLOBAL
54
China
Singapore
India
Mexico
Hong Kong
UAE
Malaysia
Canada
Indonesia
U.S.
Netherlands
Brazil
Germany
France
Sweden
U.K.
Italy
Australia
Poland
S. Korea
Ireland
Argentina
Spain
Turkey
Japan
Russia
80
76
71
68
67
66
64
62
62
59
59
55
55
54
54
53
51
50
48
47
46
45
42
42
41
36
UAE
China
Singapore
Indonesia
India
Malaysia
Canada
Netherlands
Mexico
79
79
73
72
69
65
60
60
59
Hong Kong
59
Australia
Brazil
Germany
Argentina
U.K.
Sweden
S. Korea
S. Africa
U.S.
France
Japan
Italy
Turkey
Spain
Ireland
Russia
Poland
58
57
57
53
52
51
51
50
49
46
44
43
41
39
39
37
35
Trust Index is an average of a country’s trust in the four institutions of government, business, media and NGOs.
20-country global total (does not include Argentina, Hong Kong, Malaysia, Singapore, South Africa, Turkey, UAE).
BIG TRUST
INCREASES FROM
2013
UAE +13 pts.
Indonesia +10 pts.
Australia + 8 pts.
Argentina + 8 pts.
BIG TRUST
DECREASES FROM
2013
Poland -13 pts.
U.S. -10 pts.
Mexico -9 pts.
8. SIGNIFICANT TRUST DECLINE FOR GOVERNMENT; LARGEST TRUST DROPS IN U.S., FRANCE
AND HONG KONG
TRUST IN GOVERNMENT, 2013 VS. 2014
= HISTORIC LOW
2013
GLOBAL HISTORIC LOW (2009) = 43%
2014
HIGHER TRUST IN 9 COUNTRIES
LOWER/EQUAL TRUST IN 17 COUNTRIES
88%
82%
81%
76%
75%
73%
62%
56%
45%47%
43%
40%
43%
63%
60%
53%
53%
48%
44%
65%
63%
60%
57%
49%
45%
48%
44%
53%
51%
49%
47%
37%
35%
30%
32%
32%
28%
29% 27%
17%
23%
19%
24%
20%18%
19%
21%
N.A.
8
50%
45%
41%
42%
33%34%
32%
58%
54%
Q11-14. [GOVERNMENT IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale
where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20-country global total.
9. IN IRELAND TRUST IN GOVERNMENT FALLS BACK TO PRE-ELECTION LEVELS
IRELAND TRUST IN THE FOUR INSTITUTIONS SINCE 2009
NGOs
Media
80%
Business
Government
70%
63%
60%
58%
54%
53%
50%
50%
53%
46%
43%
40%
30%
45%
44%
38%
34%
31%
33%
38%
31%
28%
37%
35%
35%
32%
20%
21%
20%
2009
9
2010
2011
41%
2012
2013
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one
means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (4 Box, Trust) Informed Publics.
2014
10. TRUST IN NGOS ON THE RISE, WITH MAJORITY OF MARKETS AT OR ABOVE 60% TRUST
LEVEL
TRUST IN NON-GOVERNMENTAL ORGANIZATIONS (NGOS), 2013 VS. 2014
2013
NGOs most trusted institution in 20 of the 27 countries surveyed in 2014
2014
LOWER/EQUAL TRUST IN 9
COUNTRIES
HIGHER TRUST IN 17 COUNTRIES
84%
83%
81%
76%
73%
67%66%
66%
63% 64%
57%
76% 75%
69%
67%
70%
67%
64%
61%
76%77%
75%76%
70%
69%
66%
64%
76%
75%
73%
69%
62%
59%
59%
55%
62%
61%
58%
51%
46%47%
40% 41%
37%
37%
N.A.
10
67%
63%62% 64%
63%
58%
56%
74%
70%
Q11-14. [NON-GOVERNMENTAL ORGANIZATIONS] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a
9-point scale where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20-country global
total.
50%
47%
11. GLOBAL TRUST IN MEDIA REVERTS TO 2010 LEVELS; NEARLY 80% OF COUNTRIES
REPORT TRUSTING MEDIA LESS OVER THE LAST YEAR
TRUST IN MEDIA, 2013 VS. 2014
2013
2014
HIGHER TRUST
IN 5 COUNTRIES
77%
70%
LOWER/EQUAL TRUST IN 21 COUNTRIES
81%
79%
78%
79%
71%
70%70%
66%
59%
55%
57%
60%
57%
54%
61%
58%
63%
68%
63%
61%
61%
54%
54%
52%
47%
60% 59%
66%
48%
42%
49%48%
47% 44%
43%
40%
51%
47%
50%
45%
45%
41%
42%
38%
35%
37%
50%
50%
40%
45%
40%
30%
26%
19%
N.A.
11
Q11-14. [MEDIA IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where
one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20-country global total.
12. TRUST IN BUSINESS STABILIZES; WESTERN SKEPTICISM ENTRENCHED, DEVELOPING
MARKETS SOAR
TRUST IN BUSINESS, 2013 VS. 2014
2013
2014
HIGHER TRUST IN 12 COUNTRIES
82%
82%
63%65%
70%
63%
59%
64%
58%
45%
39%
40%
73%
71%
62%
61%
58%
56%
56%
52% 53%
49%
48%
77%
62%
58%
57%
48%
82%
81%
79%
77%
74%
74%
72%
58%58%
LOWER/EQUAL TRUST IN 15 COUNTRIES
58%
54%
51%
47%
44%43%
44%
41%
43%
44%
38%
31%
N.A.
12
Q11-14. [BUSINESS IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale
where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20-country global total.
60%
56% 56%
50%
49%
45%
45%
14. WHICH INDUSTRIES ARE THE MOST TRUSTED?
TRUST IN INDUSTRIES, 2013 VS. 2014 - IRELAND
2013
2014
CONSUMER ELECTRONICS
MANUFACTURING
57%
64%
TECHNOLOGY
56%
AUTOMOTIVE
52%
ENTERTAINMENT
59%
FOOD AND BEVERAGE
54%
BREWING AND SPIRITS
51%
CONSUMER PACKAGED GOODS
53%
TELECOMMUNICATIONS
49%
CONSUMER HEALTH COMPANIES
CONSUMER ELECTRONICS
MANUFACTURING
65%
+8
TECHNOLOGY
63%
-1
AUTOMOTIVE
57%
+1
ENTERTAINMENT
56%
+4
FOOD AND BEVERAGE
53%
-6
BREWING AND SPIRITS
52%
-2
CONSUMER PACKAGED GOODS
51%
0
TELECOMMUNICATIONS
49%
-4
CONSUMER HEALTH COMPANIES
47%
45%
PHARMACEUTICALS
44%
PHARMACEUTICALS
ENERGY
45%
ENERGY
40%
MEDIA
37%
CHEMICALS
FINANCIAL SERVICES
BANKS
14
18%
15%
2013 vs.
2014
40%
37%
MEDIA
CHEMICALS
FINANCIAL SERVICES
BANKS
26%
20%
15%
Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where
one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics.
-2
+1
-5
-3
-11
2
0
15. TRUST IN TYPES OF MEDIA
IRELAND TRUST IN DIFFERENT SOURCES OF INFORMATION
Global
65%
EU
65%
53%
Ireland
60% 61%
54%
50%
47%
41%
37%
45%
35%
34%
26%
ONLINE SEARCH ENGINES
15
TRADITIONAL MEDIA
HYBRID MEDIA
SOCIAL MEDIA
24%
OWNED MEDIA
Q178-182. [TRACKING] When looking for general news and information, how much would you trust each type of source for general news and information? Please use a 9point scale where one means that you “do not trust it at all” and nine means that you “trust it a great deal”. (Top 4 Box, Trust) Informed Publics.
16. WHO ARE THE MOST TRUSTED SPOKESPEOPLE?
CREDIBILITY OF SPOKESPEOPLE , 2013 VS. 2014 - IRELAND
2013
2014
74%
ACADEMIC OR EXPERT
TECHNICAL EXPERT IN THE
COMPANY
2013 vs.
2014
60%
68%
ACADEMIC OR EXPERT
-6
TECHNICAL EXPERT IN THE
COMPANY
56%
-4
A PERSON LIKE YOURSELF
54%
A PERSON LIKE YOURSELF
56%
+2
NGO REPRESENTATIVE
54%
NGO REPRESENTATIVE
54%
0
REGULAR EMPLOYEE
54%
REGULAR EMPLOYEE
53%
-1
46%
FINANCIAL OR INDUSTRY ANALYST
GOVERNMENT OFFICIAL OR
REGULATOR
51%
BLOGGER
27%
15%
+11
*ENTREPRENEUR
34%
-17
CEO
BOARD OF DIRECTORS
BLOGGER
29%
25%
17%
*Changed from “Successful Entrepreneur” in 2013
16
+3
36%
36%
CEO
49%
GOVERNMENT OFFICIAL OR
REGULATOR
25%
*SUCCESSFUL ENTREPRENEUR
BOARD OF DIRECTORS
FINANCIAL OR INDUSTRY
ANALYST
Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how
credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/Extremely Credible) Informed Publics.
-7
-2
-2
17. TRUST IN TYPES OF BUSINESS
IRELAND TRUST IN DIFFERENT TYPES OF BUSINESSES
Global
71%
EU
Ireland
76% 74%
68% 68%
63%
63%
62%
48% 49%
61%
57%
49%
54%
47%
47%
34%
FAMILY-OWNED
17
SMALL- AND MEDIUMSIZED
PUBLICLY-TRADED
PRIVATELY-HELD
35%
BIG BUSINESS
STATE-OWNED
Q15-17C. Thinking about different types of businesses, please indicate how much you trust each type of business to do what is right using a 9-point scale where one
means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics.
18. LEADERSHIP – A CRISIS OF TRUST
IRELAND TRUST IN BUSINESS AND GOVERNMENT LEADERS TO DO THE FOLLOWING
BUSINESS LEADERS
12%
2013
2014
12%
CORRECT ISSUES WITHIN
INDUSTRIES THAT ARE
EXPERIENCING PROBLEMS
9%
9%
MAKE ETHICAL AND MORAL
DECISIONS
9%
8%
TELL YOU THE TRUTH,
REGARDLESS OF HOW COMPLEX
OR UNPOPULAR IT IS
GOVERNMENT LEADERS
6%
5%
CORRECT ISSUES WITHIN
INDUSTRIES THAT ARE
EXPERIENCING PROBLEMS
18
8%
7%
SOLVE SOCIAL OR SOCIETAL
ISSUES
2013
2014
6%
5%
MAKE ETHICAL AND MORAL
DECISIONS
5%
3%
TELL YOU THE TRUTH,
REGARDLESS OF HOW COMPLEX
OR UNPOPULAR IT IS
7%
4%
SOLVE SOCIAL OR SOCIETAL
ISSUES
Q144A-147A. [SPLIT SAMPLE] How much do you trust business leaders to do the following?; Q144B-147B. [SPLIT SAMPLE] How much do you trust government
leaders to do the following? (Top Box, Trust a great deal) General Publics.
20. 16 KEY ATTRIBUTES TO BUILDING TRUST
ENGAGEMENT
LISTENS TO CUSTOMER NEEDS AND FEEDBACK
TREATS EMPLOYEES WELL
PLACES CUSTOMERS AHEAD OF PROFITS
COMMUNICATES FREQUENTLY AND HONESTLY ON THE STATE OF ITS BUSINESS
Edelman Trust Barometer research
reveals 16 specific attributes which
build trust.
INTEGRITY
HAS ETHICAL BUSINESS PRACTICES
TAKES RESPONSIBLE ACTIONS TO ADDRESS AN ISSUE OR CRISIS
HAS TRANSPARENT AND OPEN BUSINESS PRACTICES
These can be grouped into
five performance clusters listed here
in rank order of importance.
PRODUCTS & SERVICES
OFFERS HIGH QUALITY PRODUCTS OR SERVICES
IS AN INNOVATOR OF NEW PRODUCTS, SERVICES OR IDEAS
PURPOSE
WORKS TO PROTECT AND IMPROVE THE ENVIRONMENT
ADDRESSES SOCIETY’S NEEDS IN ITS EVERYDAY BUSINESS
CREATES PROGRAMS THAT POSITIVELY IMPACT THE LOCAL COMMUNITY
PARTNERS WITH NGOs, GOVERNMENT AND 3RD PARTIES TO ADDRESS SOCIETAL NEEDS
OPERATIONS
HAS HIGHLY-REGARDED AND WIDELY ADMIRED TOP LEADERSHIP
RANKS ON A GLOBAL LIST OF TOP COMPANIES
20
DELIVERS CONSISTENT FINANCIAL RETURNS TO INVESTORS
21. EXPECTATION VERSUS DELIVERY
BUSINESS IMPORTANCE VS. BUSINESS PERFORMANCE ON 16 TRUST DRIVERS - IRELAND
ENGAGEMENT
INTEGRITY
PRODUCTS & SERVICES
PURPOSE
OPERATIONS
TREATS EMPLOYEES WELL
IMPORTANCE
PERFORMANCE
53%
21%
PROTECTS ENVIRONMENT
52%
24%
POSITIVELY IMPACTS COMMUNITY
48%
22%
ADDRESSES SOCIETY'S NEEDS
46%
21%
38%
18%
INNOVATOR
36%
22%
15%
20%
18%
-38
56%
22%
COMMUNICATES OFTEN
-37
-34
57%
24%
TRANSPARENT & OPEN
-36
61%
23%
CUSTOMERS BEFORE PROFITS
-38
61%
27%
IS ETHICAL
TOP GLOBAL COMPANY
62%
25%
HIGH QUALITY PRODUCTS
CONSISTENT FINANCIAL RETURNS
63%
27%
ACTS RESPONSIBLY IN CRISIS
PARTNERS WITH NGOS
66%
28%
LISTENS TO CUSTOMERS
ADMIRED TOP LEADERSHIP
Gap
32%
31%
-33
-34
-32
-28
-26
-25
-20
-14
-17
-11
30%
Q80-Q95. [TRACKING] How important is each of the following actions to building your TRUST in a company? Use a nine-point scale where one means that action is “not at all
important to building your trust” and nine means it is “extremely important to building your trust” in a company. (Top 2 Box, Very/Extremely Important) Informed Publics, 2721 country global total.; Q114-129. Please rate businesses in general on how well you think they are performing on each of the following attributes. Use a 9-point scale where one
means they are "performing extremely poorly" and nine means they are "performing extremely well". (Top 2 Box, Performing Extremely Well) Informed Publics.
-12
22. WHAT ROLE SHOULD GOVERNMENT PLAY IN BUSINESS?
MOST IMPORTANT ROLE FOR GOVERNMENT IN BUSINESS - IRELAND
60%
33%
27%
22%
11%
3%
3%
BUILD
REGULATE BUSINESS PROTECT CONSUMERS WORK TO ENSURE GIVE OR LOAN MONEY GOVERNMENT SHOULD
INFRASTRUCTURE ACTIVITIES TO ENSURE FROM IRRESPONSIBLE FREE MARKET ACCESS TO BUSINESS WHEN IT NOT PLAY A ROLE IN
THAT PROMOTES AND COMPANIES ARE BUSINESS PRACTICES
AND OPEN
EXPERIENCES
BUSINESS
FACILITATES
BEHAVING
COMPETITION WITHIN FINANCIAL CRISIS
BUSINESS
RESPONSIBLY
INDUSTRIES
OPPORTUNITIES
22
Q149. [TRACKING] Which of the following is the most important role that government should play in business? Informed Publics.
1%
DON'T KNOW
23. SHOULD BUSINESS HAVE A ROLE IN POLICY DEVELOPMENT?
PERCENTAGE AGREEING WITH EACH OF THE FOLLOWING STATEMENTS - IRELAND
When policymakers are developing new regulations on
businesses and industries, they should consult with multiple
stakeholders (i.e. NGOs, academics, the affected
businesses/industries, etc.) before making final decisions
75%
The food and beverage industry should be a more active
participant in the broader debate in Ireland over solutions to
food and nutrition policy issues
68%
The energy industry should be a more active participant in
the broader debate over Ireland energy policy
The financial services industry should be a more active
participant in the broader debate over the future of the
Ireland banking system
23
Q265-270. Please indicate how much you agree or disagree with the following statements? Informed Publics.
65%
56%
24. WHAT CEOS SHOULD DO TO BUILD TRUST
ACTIONS A CEO CAN TAKE TO BUILD TRUST IN THEMSELVES AND THEIR COMPANY - IRELAND
Action is important for a CEO
85%
83%
82%
81%
66%
50%
Tells the truth,
Engages with
Communicates clearly Is front and center Is personally involved Has an active media
regardless of how employees regularly to and transparently
during challenging
in supporting local
presence
complex or unpopular discuss the state of
times (product recalls, charities and good
it is
the business
lawsuits, etc.)
causes
24
Q254A-261A. [SPLIT SAMPLE ] Thinking about the following actions a CEO can take, how important is each of the following to building your TRUST in that CEO? (Top 4 Box,
Total Important) Informed Publics.
25. IS GOVERNMENT DOING ENOUGH TO REGULATE?
GOVERNMENT REGULATION OF BUSINESS AND SECTORS - IRELAND
Not Enough
Too Much
81%
56%
51%
36%
16%
9%
Government Regulation of
Business
Government Regulation of
Financial Services Industry
14%
19%
Government Regulation of Government Regulation of
the Energy Industry
the Food & Beverage Industry
Q148. [TRACKING] When it comes to government regulation of business, do you think that your government regulates business too much, not enough or the right amount?
(Not Enough, Too much) Informed Publics. Q262. When it comes to government regulation of the financial services industry, do you think that your government regulates it
too much, not enough or the right amount? (Not Enough, Too much) Informed Publics. Q263. When it comes to government regulation of the energy industry, do you think
25 that your government regulates it too much, not enough or the right amount? (Not Enough, Too much) Informed Publics. Q264. When it comes to government regulation of
the food and beverage industry, do you think that your government regulates it too much, not enough or the right amount? (Not Enough, Too much) Informed Publics.
27. LEADING THE DEBATE FOR CHANGE
Participate
Advocate
NGOs and Media have a job to do.
Evaluate
27
Business must join the societal
debate.
Government must reflect on original mandate
for reform.