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Social media training workshop – Day 1

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Department of Housing and Public Works (Queensland)
Department of Housing and Public Works (Queensland)

Social media training workshop – Day 1

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Social media and Web 2.0 communication skills workshopSocial media and Web 2.0 communication skills workshop #smwpoland – Day 1
skills project
#smwpoland http://poland.sciencemediaspace.com
#smwpoland What you want to learn
Social media and Web 2.0 communication skills workshop Communicate your science
current communication How do you currently communicate your research?
communication strategy 1. Download the communication strategy template 2. List all the audiences you are talking to 3. Fill out the rest of the columns for two of your most important audiences. If you have time you can do more than two.
#smwpoland Why do you think social media is an important communication tool for scientists?
5 social media myths • Everybody is on social media • Social media is too informal for science • You need to post 24/7 • Social media is full of trolls • You must be on every social network
4 benefits of social media project your voice build new relationships share your content listen and learn
Social media and Web 2.0 communication skills workshop creating an online profile
online profile Creating an online profile (or brand) is the most effective way to use social media to show and tell people who you are, what you do and where to find you.
do the profiles match? Google yourself
creating a profile username avatar image biography
edit your profile 1. Log in to poland.sciencemediaspace 2. In my account, edit profile 3. Fill in your details and add a profile picture
Social media and Web 2.0 communication skills workshopSocial media and Web 2.0 communication skills workshop an introduction to blogging
Darwin’s manuscripts
an introduction to blogs Blogs in plain english Blogs are websites that act like a logbook, scrapbook, journal or newsletter They are usually created and updated by one person who adds text, links, images and/or videos.
Researcher case studies Michelle Weirathmueller @michellejw Matthew Partridge @MCeep Sarah Keenihan @sciencesarah
setting up a blog http://poland.sciencemediaspace.com
setting up a blog https://home.pl http://www.cba.pl https://www.hosteurope.de/en https://one.com Web hosts in Poland/EU
write a blog post 1. Log in to poland.sciencemediaspace 2. In dashboard, create a new post 3. Write 5 points about your case study person’s social media activities e.g. their profiles, their writing style, their use of images and video
Social media and Web 2.0 communication skills workshopSocial media and Web 2.0 communication skills workshop 12 tips to writing a blog post
write a blog post 1. Log in to poland.sciencemediaspace 2. In dashboard, create a new post 3. Write a post which builds on the 200 word summary you have bought with you 4. Incorporate at least 5 tips from the 12 tips for writing a blog post
Photo-blogs A photo blog is a form of blogging which predominately uses images and photos instead of text an introduction to blogs The happy scientist @a_geologist
an introduction to blogs Video blog A video blog (vlog) uses video to share your information. Periodic videos Errant science webcast Waveform diary videos A day in the life of an Archaeological Dig
Social media and Web 2.0 communication skills workshop an introduction to capturing and editing video
1. Download your video onto your computer 2. Edit video • Crop the video to show 30 seconds • Add a title and caption 3. Save and upload video to YouTube login: sciencepoland@gmail.com password: Smwp!987 4. Embed YouTube video into blog post editing video
Social media and Web 2.0 communication skills workshop capturing and editing photos for online use
1. Upload photos to your computer 2. Open up Pixlr Express www.pixlr.com/express 3. Rotate, apply filter, add shape, save 4. Upload images to 1 new photo-blog post 5. Write a title and captions for all images editing images
Social media and Web 2.0 communication skills workshop interacting on social media
interacting on social media How could you elicit comments on your posts?
managing a social media crisis • Monitor your comments/conversation • Know who has the authority to make a response, if posting as a team • Separate personal accounts from other accounts • Set some rules – e.g. what topics, words, or general behaviours are best avoided • Silence is deadly – the longer you keep quiet, the longer trolls can control the conversation
plan your responses Let’s role play with people pretending to be angry trolls, concerned citizens, or curious journalists itching for a story.
managing conversations • Write constructive feedback on a post of the person to your left • Write negative comment on a post of the person to your right • Randomly choose someone and ask a question as a reply to their post • Reply to the comments you receive
Social media and Web 2.0 communication skills workshop Wrap up
what we’ve discussed today • Benefits and opportunities of using social media • Importance of profile • Types of blogs • How to set up and write for a blog • Capturing and editing images/video • Ways to interact on social media • Managing conversations
today’s key learning's 1. Log in to poland.sciencemediaspace 2. In dashboard, create a new post 3. List top 5 key learning’s from today’s modules
what we will discuss tomorrow • Facebook • Twitter • LinkedIn / ResearchGate • Slideshare / QR codes • Using social media at conferences • Measuring success • Incorporating social media into your work life
to do tonight Everyone • Create a Facebook account • Create a Twitter account • Create a Soundcloud account • Download Audacity

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Social media training workshop – Day 1

  • 1. Social media and Web 2.0 communication skills workshopSocial media and Web 2.0 communication skills workshop #smwpoland – Day 1
  • 5. Social media and Web 2.0 communication skills workshop Communicate your science
  • 6. current communication How do you currently communicate your research?
  • 7. communication strategy 1. Download the communication strategy template 2. List all the audiences you are talking to 3. Fill out the rest of the columns for two of your most important audiences. If you have time you can do more than two.
  • 8. #smwpoland Why do you think social media is an important communication tool for scientists?
  • 9. 5 social media myths • Everybody is on social media • Social media is too informal for science • You need to post 24/7 • Social media is full of trolls • You must be on every social network
  • 10. 4 benefits of social media project your voice build new relationships share your content listen and learn
  • 11. Social media and Web 2.0 communication skills workshop creating an online profile
  • 12. online profile Creating an online profile (or brand) is the most effective way to use social media to show and tell people who you are, what you do and where to find you.
  • 13. do the profiles match? Google yourself
  • 14. creating a profile username avatar image biography
  • 15. edit your profile 1. Log in to poland.sciencemediaspace 2. In my account, edit profile 3. Fill in your details and add a profile picture
  • 16. Social media and Web 2.0 communication skills workshopSocial media and Web 2.0 communication skills workshop an introduction to blogging
  • 18. an introduction to blogs Blogs in plain english Blogs are websites that act like a logbook, scrapbook, journal or newsletter They are usually created and updated by one person who adds text, links, images and/or videos.
  • 19. Researcher case studies Michelle Weirathmueller @michellejw Matthew Partridge @MCeep Sarah Keenihan @sciencesarah
  • 20. setting up a blog http://poland.sciencemediaspace.com
  • 21. setting up a blog https://home.pl http://www.cba.pl https://www.hosteurope.de/en https://one.com Web hosts in Poland/EU
  • 22. write a blog post 1. Log in to poland.sciencemediaspace 2. In dashboard, create a new post 3. Write 5 points about your case study person’s social media activities e.g. their profiles, their writing style, their use of images and video
  • 23. Social media and Web 2.0 communication skills workshopSocial media and Web 2.0 communication skills workshop 12 tips to writing a blog post
  • 24. write a blog post 1. Log in to poland.sciencemediaspace 2. In dashboard, create a new post 3. Write a post which builds on the 200 word summary you have bought with you 4. Incorporate at least 5 tips from the 12 tips for writing a blog post
  • 25. Photo-blogs A photo blog is a form of blogging which predominately uses images and photos instead of text an introduction to blogs The happy scientist @a_geologist
  • 26. an introduction to blogs Video blog A video blog (vlog) uses video to share your information. Periodic videos Errant science webcast Waveform diary videos A day in the life of an Archaeological Dig
  • 27. Social media and Web 2.0 communication skills workshop an introduction to capturing and editing video
  • 28. 1. Download your video onto your computer 2. Edit video • Crop the video to show 30 seconds • Add a title and caption 3. Save and upload video to YouTube login: sciencepoland@gmail.com password: Smwp!987 4. Embed YouTube video into blog post editing video
  • 29. Social media and Web 2.0 communication skills workshop capturing and editing photos for online use
  • 30. 1. Upload photos to your computer 2. Open up Pixlr Express www.pixlr.com/express 3. Rotate, apply filter, add shape, save 4. Upload images to 1 new photo-blog post 5. Write a title and captions for all images editing images
  • 31. Social media and Web 2.0 communication skills workshop interacting on social media
  • 32. interacting on social media How could you elicit comments on your posts?
  • 33. managing a social media crisis • Monitor your comments/conversation • Know who has the authority to make a response, if posting as a team • Separate personal accounts from other accounts • Set some rules – e.g. what topics, words, or general behaviours are best avoided • Silence is deadly – the longer you keep quiet, the longer trolls can control the conversation
  • 34. plan your responses Let’s role play with people pretending to be angry trolls, concerned citizens, or curious journalists itching for a story.
  • 35. managing conversations • Write constructive feedback on a post of the person to your left • Write negative comment on a post of the person to your right • Randomly choose someone and ask a question as a reply to their post • Reply to the comments you receive
  • 36. Social media and Web 2.0 communication skills workshop Wrap up
  • 37. what we’ve discussed today • Benefits and opportunities of using social media • Importance of profile • Types of blogs • How to set up and write for a blog • Capturing and editing images/video • Ways to interact on social media • Managing conversations
  • 38. today’s key learning's 1. Log in to poland.sciencemediaspace 2. In dashboard, create a new post 3. List top 5 key learning’s from today’s modules
  • 39. what we will discuss tomorrow • Facebook • Twitter • LinkedIn / ResearchGate • Slideshare / QR codes • Using social media at conferences • Measuring success • Incorporating social media into your work life
  • 40. to do tonight Everyone • Create a Facebook account • Create a Twitter account • Create a Soundcloud account • Download Audacity

Editor's Notes

  1. Ask for two volunteers to Google search
  2. Blogs are websites that act like a logbook, scrapbook, journal or newsletter. The word blog is derived from the term ‘web log’. Blogs are usually created and updated by one person who adds text, links, images and/or videos. These articles or 'posts' are arranged in chronological order.
  3. Talk to the workshop blog Explain the different facets: header, pages, blog role, posts, tags, categories Walk through the steps of creating a blog Explain why we chose the theme etc Explain what is required to purchase a url (web hosts)
  4. Micro-blogging is a form of blogging that allows users to write brief text updates (usually less than 200 characters) and publish them. Users are attracted by the simplicity and ability to post frequently. The most popular micro-blogging platform is Twitter.
  5. A video blog (sometimes referred to as a vlog) is the same as blog but instead of using just text and images to share your information you also use video. Some video blogs are primarily just video and are hosted on sites like YouTube.
  6. Talk to the workshop blog Explain the different facets: header, pages, blog role, posts, tags, categories Walk through the steps of creating a blog Explain why we chose the theme etc Explain what is required to purchase a url (web hosts)
  7. Talk to the workshop blog Explain the different facets: header, pages, blog role, posts, tags, categories Walk through the steps of creating a blog Explain why we chose the theme etc Explain what is required to purchase a url (web hosts)
  8. Talk to the workshop blog Explain the different facets: header, pages, blog role, posts, tags, categories Walk through the steps of creating a blog Explain why we chose the theme etc Explain what is required to purchase a url (web hosts)
  9. Talk to the workshop blog Explain the different facets: header, pages, blog role, posts, tags, categories Walk through the steps of creating a blog Explain why we chose the theme etc Explain what is required to purchase a url (web hosts)
  10. Talk to the workshop blog Explain the different facets: header, pages, blog role, posts, tags, categories Walk through the steps of creating a blog Explain why we chose the theme etc Explain what is required to purchase a url (web hosts)
  11. Talk to the workshop blog Explain the different facets: header, pages, blog role, posts, tags, categories Walk through the steps of creating a blog Explain why we chose the theme etc Explain what is required to purchase a url (web hosts)
  12. Talk to the workshop blog Explain the different facets: header, pages, blog role, posts, tags, categories Walk through the steps of creating a blog Explain why we chose the theme etc Explain what is required to purchase a url (web hosts)
  13. Talk to the workshop blog Explain the different facets: header, pages, blog role, posts, tags, categories Walk through the steps of creating a blog Explain why we chose the theme etc Explain what is required to purchase a url (web hosts)