Infographics are powerful marketing tools as they are visually appealing, unique and shareable. They are an effective way to educate, inform and engage existing and potential customers. Best of all, they can be surprisingly affordable and simple to make (even without design experience and expensive software.) Not sure where to start? Watch the recording here: https://www.score.org/event/easy-affordable-diy-infographics-your-business You'll learn: - Simple ways to communicate visually with your customers - How to generate ideas for an infographic - The 7 most common types of infographics - Best practices for infographic design - How infographics can promote your business while driving referral traffic and backlinks

1. EASY & AFFORDABLE
DIY INFOGRAPHICS
For Your Business
DINAH RAMIREZ
Customer Success Trainer

2. Introduction
Simple Infographic Ideas & Examples
7 Common Types of Infographics
Best Practices for Infographic Design
Get Started! Worksheets & Tools!
Q&A

3. Do you know which type of
content gets the most social
shares in your industry?

4. SOURCE: Data Study: Content Trends Across 14 Industries, ClearVoice
Primary Type of Content or
Content Combination by Industry

5. What’s an Infographic?
A visual image used to
represent information or data.

6. Product or Service
Suggestions

7. Sugg

8. Sugg
Source: Coffeeble, www.coffeeble.com

9. Audience Polls
& Survey Results

10. Source: The Joy of Giving, Cadbury

12. Source: What Makes a House
A Home, Angie’s List

13. Membership Perks,
Rewards or VIP Access

15. Source: International DB2 Users Group, www.IDUG.org

16. Your Success or Impact

17. Source: Fifth Third Bank,
www.53.com/commitment

18. Source: Detroit Rescue
Mission Ministries,
www.drmm.org

19. Source: Gleaners Harvest Magazine, Winter/Spring 2017

20. Next Steps,
Instructions or Process

21. Source: Oberweis Dairy, www.oberweis.com

22. Source: Anatomy of Medical Records Request, Simply Insurance

23. An Article, Report
or Blog Post

24. Source: Healthy Blue Living HMO

25. Source: 6 Swaps to Slash Added
Sugars from Your Diet, Eating Well

26. Business, Industry
or Sales Data

27. Source: PepsiCo Q4 2014
Earnings Infographic

28. Source: Product Spotlight: Shirts,
Advertising Specialty Institute
Source: Product Spotlight: Caps/Headwear,
Advertising Specialty Institute

29. COMMON
TYPES OF
INFOGRAPHICS7
1
LIST
2
COMPARISON
3
FLOWCHART
4
VISUAL ARTICLE
7
DATA
VISUALIZATION
5
MAP
6
TIMELINE
Watch a 2.5 minute video for an overview >>

30. GET STARTED TODAY!
Think about ALL your
Text-Based content.
How can you
make it visual?

31. WORKSHEETS!
Plan Quick & Creative Infographics that Promote Your Business!
#1 #2

32. BASIC INFOGRAPHIC STRUCTURE
Title or Topic
Beginning
Middle
End
Infographic should
only include content
related to the topic Provide a brief
introduction to topic
(1-2 sentences)
Provide examples,
facts, info, or data to
support your topic,
argument, or message
Summarize / reinforce
your argument and / or
provide a call to action
Create An Outline & Save Yourself A Lot of Time!

33. INFOGRAPHIC DESIGN TOOLS
Microsoft PowerPoint
● Create Infographics Using PowerPoint
● Use SmartArt Graphics to organize your info!
Google Slides / Google Drawings
● Create An Infographic Using Nothing But Google Slides
● Use Google Drawings to Create Graphic Organizers
Easel.ly
● https://www.easel.ly/
● See How Easel.ly Works
● Crash Course In Infographics FREE eBook
● Crash Course In Infographics - FREE Online Course
You may have to find icons,
graphics, and images from
outside sources to enhance
your infographic when using
Google Slides or PowerPoint.
Easel.ly offers a library of
templates, icons and graphics
with easy Drag and Drop.
Easy and Affordable!

34. 6 BEST PRACTICES
Limit color palette
Keep imagery simple
Be consistent w/ style
White space is good
1-2 Fonts is plenty
Infographic size matters
For Infographic Design

35. @easel_ly
easel.ly
easel.ly
THANK YOU!