Social media is perfect for discovering, creating and maintaining a personal brand. Learn the history of personal branding, then connect that to managing with social media including a personal website/blog, Facebook, Twitter, and LinkedIn.

1. Personal Branding
with
Social Media
School of Business and Leadership
Dominican University of California

2. About Me
Joey Shepp
Earthsite
Founder and Principle
Professional Speaker
GreenMBA Alumnus
JoeyShepp.com

3. Presentation Roadmap
1. Personal Branding
2. Social Media
3. Discover Your Brand
4. Tell Your Story
5. Create Your Brand
6. Maintain Your Brand
7. Advanced Sections

4. Personal
Branding
A quick history

5. Personal Branding
Defined
Personal branding is the process whereby
people and their careers are treated as
brands.
While self-help management techniques are
about self-improvement, the personal
branding concept suggests instead that
success comes from self-packaging.

6. Think and Grow Rich
1937 motivational
personal development
and self-help book written
by Napoleon Hill.
13 principles in the form
of a philosophy of
personal achievement
“Know very clearly where
you want to go”

7. Positioning: The Battle
for Your Mind
1981 book by Al Ries and
Jack Trout
Positioning Yourself and
Your Career - You can
benefit by using
positioning strategy to
advance your own career
Key principle: Don’t try to
do everything yourself. Find
a horse to ride".

8. Social Media is
Changing the World

9. What is Social Media?
Social Networking
Online Video
Blogging/
Microblogging
Ratings/Reviews
Sharing Content

10. Facebook Growth
1 Billion Active Users
as of Oct 2012
If it were a country it
would be the 3rd
largest in the world.
81% outside of the
USA

11. Growth

12. Media Evolution

13. New Media Model

14. Social Media is Perfect
for Personal Branding
Free and accessible tools
to communicate
Infinite niches to fit into
Break down boundaries
of space and time
Rich media to express
yourself
Hyper networked
Access to information

15. Personal Branding
Meets Social Media
A Perfect Match

16. Me 2.0: Four Steps to
Building Your Future
Dan Schawbel, 2010
Shows job seekers and
established professionals
alike how to leverage the
power of online media for
personal empowerment
and career success
Discover your brand,
create your brand,
communicate your brand
and maintain your brand

17. Branding Yourself: How to Use
Social Media to Invent or
Reinvent Yourself
Build an authentic
storyline and online
identity that gets you the
right opportunities
Choose the best social
media tools for your
personal goals
Get new projects or jobs
through your online
friends and followers

18. Personal Branding For
Dummies
Distinguishing yourself from
the competition is important
in any facet of business.
Creating a clear and concise
image, reputation, and status
in the professional world
provides an edge, whether
searching for a first job,
exploring a change in career,
or looking to be more viable
and successful in your
current career.

19. Discover Your
Brand

20. The Value of
Self-Discovery
Take time off for self
discovery
What’s a year of your
life used for self-
discovery compared to a
decade feeling out of
place?
Link your skill set and
passion with a path
that’s right for you

22. Your self-impression
= How people perceive you
~Dan Schawbel

23. Telling Your
Story
Tip from the Experts

24. You’re Already Doing It
"I don't care what
business you're in,
everybody today is in
the branding and
customer service
business. Whether you
know it or not, you
already are."
~ Gary Vaynerchuk
Wine Library TV
SOURCE: http://www.businessinsider.com/10-ways-to-build-your-personal-brand-2010-4?op=1

25. Leverage Who You Are
"I injected my personality
into as many aspects of my
business as possible. This is
evident from the cigar
bands to the website
design, to the all-inclusive
packaging concept, and my
moniker. Bow Tie Cigars is
me, and I am Bow Tie
Cigars."
~ Billie King
Bow Tie Cigars
SOURCE: http://www.businessinsider.com/10-ways-to-build-your-personal-brand-2010-4?op=1

26. You Must Buy Into
Your Own Brand
"I am invested in the idea
of respecting our bodies
and treating them well,"
says Donenfeld, "And
those leanings naturally
come through in
everything I do, especially
within the brand. It's easy
if you believe in it!"
~ Jill Donenfeld
The Dish's Dish
SOURCE: http://www.businessinsider.com/10-ways-to-build-your-personal-brand-2010-4?op=1

27. Use a Memorable
Visual Hook
Put simply, says Child, the
dog sells. "We've become the
largest provider of our
services in most of our
markets in record time. Much
of that success stems from
simply being able to get in
front of the customer and
demonstrate the value of our
services thanks to Olive."
~Jack Child
SOURCE: http://www.businessinsider.com/10-ways-to-build-your-personal-brand-2010-4?op=1

28. Be Authentic
"Something about
sharing my entire being,
putting myself out there
in an imperfect, fun and
unique way resonated
with lots of other people.
And it's a helluva lot
more fun!"
~ Sandy Garson,
Sandy Grason Unlimited
SOURCE: http://www.businessinsider.com/10-ways-to-build-your-personal-brand-2010-4?op=1

29. Practice Your Pitch
Practice by getting
comfortable meeting
strangers
Social media works the
same as in-person
Have your story ready
to go and Don’t miss
opportunities

30. Create Your Brand
Basic Elements of Your Personal Brand

31. Business Card
Design
Design Online with
Templates
Custom Design - Illustrator
Vendors
MooCard - Mini Cards
Vista Print - Free Cards!
Greener Printer - Eco Cards
PsPrint - Cheap Cards

32. Resume
Core Elements
Resume
Cover Letter
References
Keep current and
make relevant to
each opportunity

33. Your Email
Branded Domain best,
like @YourName.com
or @BusinessName.com
If a free account, best to
use your real name, like
firstname.lastname@gm
ail.com
Hotmail and Yahoo
may date you!

34. Blog/Personal Website
Choose a Platform
URL is important
Add URL to all your
personal branding assets
Add Media
Integration Social Media

35. LinkedIn Profile
Professional Photo
Complete Resume
Make Connections
with all people you
meet
Cardmunch App to
Scan Business Cards

36. Facebook Profile
Understanding
Permissions for Public
vs. Private
Set Public Elements
People can “Subscribe”
to Public

37. Twitter Profile
Professional
Photo
Keyword Rich
Bio
Reply to
engagements

38. Grow Your Brand
Maintaining your Digital Identity

39. Your Online Impression May
Be Your First Impression
Maintain your digital
presence, stay current
Share your social
media links
Explore other’s digital
identities, get ideas

40. Document Your Work
Be diligent and
before long you’ll
have something to
reference
Blog
Photos
Video
Notes
Build a Timeline

41. Follow Up
Follow up immediately
after networking events
Follow up immediately
when opportunities
arise
Follow up even if you
don’t have anything to
deliver, but set a
timeline

42. Google Yourself
Test your personal
branding by Googling
your name
Can’t remove what
you don’t want
BUT, you can add
more of what you
want

43. Maintain a Cohesive
Story
Keep your content
production focused on
your career goals
Focus your history on
how it got you to
where you are today
and where you want to
go tomorrow

44. Persistent Reputation
Your digital reputation
stays for life
Treat your reputation
as if it’s permanent
Use it to build trust
Go for the long term

45. Become a Thought
Leader
Produce content
regularly and stay on
topic
Blog, Tweet,
Instagram, Pinterest,
YouTube
Before long, you’ll
have proof of your
expertise

46. Advanced
Workshop
Addendum
This section goes
into greater detail
on creating and
maintaining your
personal brand

47. Personal Website
(Blogging Included)

48. Platforms
Wordpress.com
Wordpress.org
Blogger/Blogspot
Tumbler
Joomla
Webs
GoDaddy
Google Sites
Wix

49. Your URL is Key
Memorable and Searchable
YourName.com is ideal
Try .org, .net, .me
Focus networking on your
URL:
Use the URL on your paper
resume
Use the URL on all of your
social networks
Use the URL on your business
cards and any other marketing
materials

50. Format and Design
Resume Style - One
Page
Blog - Chronological
Portfolio - Gallery
Layout
Custom - Advanced
Layouts

51. Add Media
Videos
Interviews
Presentations
Galleries

52. Integrate Social Media
Easy links/icons to
your Social Media
Profiles
Facebook Likebox
Twitter Latest Tweets
Make your content
shareable: ShareThis,
AddThis

53. Blogging
Pick Topics
Length - 2-3
Paragraphs Minimum
Frequency - 1/week
starting goal
Keywords - Use career
keywords
Share you blog post
with social media

54. LinkedIn

55. Your Profile
Professional Photo
Keep your Profile
Current
Write Good
Summary Line
Don’t auto sync
Twitter/Facebook
Check Grammar and
Spelling

56. Your Network
Building
Connections
Cardmunch App
Rapportive for gMail
Knowing email is
key to making
connections
Recommendations
and Endorsements

57. Maintaining
Follow Up
Outreach “Asks”
Target Segments
Groups and
Discussions
News reading and
Sharing
Pro Account

58. Twitter

59. Your Profile
Professional Photo
Short Summary,
Keywords
Background Image
Build Lists

60. Twitter Apps
Twitter.com Desktop
and Mobile Sites
Twitter App for iOS
and Mac
TweetBot
TweetDeck
Hootsuite
Buffer

61. Building Followers
Follow
Influencers
2,000 Limit
Mentions
Follow Friday

62. Content
Produce regular
content. Ideally a
few a day.
Links to News
Provide your point
of view on popular
topics
Mentions/Credit

63. Listening
Track terms/hashtags
Find new followers
Retweet
Comment

64. Facebook

65. Your Public Search
Listing
To preview your public
search listing:
Go to Privacy Settings
> Apps and Websites >
Edit Settings.
Scroll down to Public
Search and click Edit
Settings.
Click the See preview
link next to Public
Search.

66. What Should People
See?
Your Profile Photo, if
professional
Your professional
website link(s)
Your eduction and
professional
information

67. Friend vs. Subscribe
Friends see your entire
profile, photos, etc.
Subscribe sees just
your public posts
Facebook moving
more public

68. Privacy
Turn off ability for
others to Tag you in
Photos … if you might
have stuff to hide
Carefully consider
what to post private, to
friends or public

69. Questions?

70. Follow Me
@JoeyShepp
@Earthsite
@SocialGoodMedia

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