La presentación del entorno Adobe para las revistas digitales en tabletas.

1. Bringing Content to Tablets: e Adobe Digital Publishing Suite
Gary Cosimini | Adobe Digital Publishing Group | December 2010 |
2010 Adobe Systems Incorporated. All Rights Reserved.

2. Digital Publishing
“If opportunity doesn’t knock,
build a door.”

3. Wired Digital Magazine
AIR Application Design v01
December 7-8, 2009
© 2009 Adobe Systems Incorporated. Proprietary and Confidential.

4. App of the Week
Surpasses newsstand sales: 100,000 sold
at $4.99 per issue!

5. Created with Adobe InDesign CS5.
How?

6. Adobe XD Team:
Designing the Experience with
WIRED

7. What is a magazine?

10. What is a digital magazine?

11. What is a digital magazine?
Text + Photography + Graphic Design

12. What is a digital magazine?
Text + Photography + Graphic Design
Curation + Editing + Voice

17. We Aimed to do the Following:
Retain the essence of the magazine
Promote new forms of advertising
Invent a new publishing process
Put readers first

18. Guiding Principles for the Design
Content, content, content
Walk-up usability
Revolution through evolution

19. Content
Audit
4 Issues

26. Magazine
browsing is
a linear
experience.

27. Scrolling and reading are both performed on the
vertical axis.

28. Articles Articles
Landscape
Pages
Pages
Portrait

29. WIRED

30. The New Yorker

31. The New Yorker

32. The New Yorker

33. Martha Stewart Living

34. Martha Stewart Living

35. What is are the requirements for a
complete digital magazine solution?

36. Must Satisfy: Design Fidelity Spectrum
DAILY WEEKLY MONTHLY
© 2010 Adobe Systems Incorporated. All Rights Reserved. 6

37. Must Have: Viewers for Popular Devices & Operating Systems
© 2010 Adobe Systems Incorporated. All Rights Reserved. 6

38. Must Have: Viewers for Popular Devices & Operating Systems
 Native iOS viewer for iPad
 AIR-based viewers for all tablets with Flash support
 And desktop viewers on Mac & Windows
Adobe AIR-based viewer
.issue
Objective C viewer
© 2010 Adobe Systems Incorporated. All Rights Reserved. 6

39. Device Pipeline
• Over 40 Smartphones to ship with, or be able to download, Flash Player 10
• Platforms: Android, WebOS, MeeGo...
• OEMs: Motorola, HTC, Samsung, Dell Acer, LG, Nokia, Lenovo, Sony Ericsson…
• Over 35 tablets expected to ship in 2011
• Platforms: Android, QNX...
• OEMs:Dell, Asus, Archos, Motorola, RIM, Samsung, Viewsonic, Sharp, Toshiba…
• Obstacles for Adobe to bridge
• Screen sizes
• Aspect ratios
• Operating systems to support
• A variety of Marketplaces
• New hardware in the market
© 2010 Adobe Systems Incorporated. All Rights Reserved.

40. Must Have: an eCommerce Platform
 Reliable distribution with worldwide reach
 Issue “hosting in the cloud”
 Issue upload, removal & archive
 Subscriber noti cation for new issues
 Single & multi-issue sales via in-app purchase
 Support for all app stores and special offers
(print-digital bundles, etc.)
 Ability to integrate with
existing subscription
management services
 Analytics dashboard
for viewing statistics
 Customization
© 2010 Adobe Systems Incorporated. All Rights Reserved.

41. Must Have: an eCommerce Platform
 Reliable distribution with worldwide reach
 Issue “hosting in the cloud”
 Issue upload, removal & archive
 Subscriber noti cation for new issues
 Single & multi-issue sales via in-app purchase
 Support for all app stores and special offers
(print-digital bundles, etc.)
 Ability to integrate with
existing subscription
management services
 Analytics dashboard
for viewing statistics
 Customization
© 2010 Adobe Systems Incorporated. All Rights Reserved.

42. DRAFT
Announcing the platform: Digital Publishing Suite from Adobe
> A set of tools and features that lets
InDesign CS5 create rich interactive
content for digital publications
> A hosted solution for publishers to
create, distribute and monetize
digital magazines across devices and
marketplaces
© 2010 Adobe Systems Incorporated. All Rights Reserved.

43. Digital Publishing Suite Features – Viewing
 Adobe Digital Content Preview Tool
 iOS, Android application for test viewing of content
 Sideload or via Adobe ID login to ful llment server for test content
 Branded viewers (Wired, DN+, e New Yorker, Martha Stewart, etc) for
various devices
 Each app linked directly to content for a single title
 iPad, Android tablets and desktop (OS X, Windows)
 Viewer SDK
 Enterprise customers to customize for speci c titles
 Content aggregators use to build solution across titles
 Viewer technology under constant improvement to support requested
features, efficiencies, devices and changes in market
© 2010 Adobe Systems Incorporated. All Rights Reserved.

44. Digital Publishing Suite Features Ful llment & Hosting
 Hosting and provisioning of content
 Direct ful llment to viewers on devices via CDN (Akamai)
 Ful lls content to variety of Digital Content Viewer applications
 Independent of operating system or requesting device
 Ties into ecommerce systems to enable ful llment of purchased content
 Apple in app purchase (single issue), Google marketplace (single issue)
 Adobe ecommerce (subscriptions, cross platform ful llment, bundles)
 Can be integrated into publisher’s site if they sell direct to consumer
 Services APIs to enable Solution integration
 To enable Work ow/Editorial Solution Publishing Platform leverage our Adobe
InDesign technology to create rich, interactive tablet content
© 2010 Adobe Systems Incorporated. All Rights Reserved.

45. Digital Publishing Suite Features Authoring
 Content authoring using InDesign
 Page Layout, Use familiar authoring tools to offer the appeal of interactivity and the
quality of traditional print design.
 Interactive overlays authored in InDesign
 Publish engaging reading experiences that deliver eye-catching interactive elements,
such as 360° rotation and panoramas
 No code required
© 2010 Adobe Systems Incorporated. All Rights Reserved.

46. Digital Publishing Suite Features Commerce
! Supported commerce systems
 Apple Store in app purchase of single issues
 Google Marketplace purchase of single issues
 Adobe Ful llment Publishing: Cross platform, supports single issues,
subscriptions, print/digital bundles.
 Print / Digital requires integration with 3rd party subscription ful llment
houses
 Context switch to web browser for purchase experience
© 2010 Adobe Systems Incorporated. All Rights Reserved.

47. Digital Publishing Work ow v1.0
Work ow Solution including Digital Magazine
InDesign CS 5
Bundler technology Viewer
Adobe
Digital
Bundler
Vertical & Interactive
Horizontal Overlays
Pages
+
.folio
.issue
.issue
.issue
Vertical & Horizontal layouts .folio
© 2010 Adobe Systems Incorporated. All Rights Reserved

48. REQUIRED COMPONENTS
e Four components:
Adobe InDesign CS5 is used to create articles and
ads “Stacks”
e Interactive Overlay Creator is used to create
and add interactive content to the stacks
e Digital Content Bundler is used to consolidate
them into a .issue/.folio le for publishing
e Digital Content Viewer is an iPad application
© 2010 Adobe Systems Incorporated. All Rights Reserved

49. WORKFLOW: CREATE… BUNDLE… VIEW
Adobe InDesign CS5 is used to create article and
advertisement “Stacks”
Stack (H) Each stack may be created with a (H)orizontal and
----------------- (V)
Stack
--------------------
-----------------
(V)vertical orientation, or one or the other
----------------- ----------
------------- ----------
----------
-- e Interactive Overlay Creator is used to create
and add interactive content to the stacks
Stack (H)
----------------- (V)
Stack
--------------------
-----------------
----------------- ----------
------------- ----------
----------
--
Stack (H)
----------------- (V)
Stack
--------------------
-----------------
----------------- ----------
------------- ----------
----------
--
© 2010 Adobe Systems Incorporated. All Rights Reserved

50. WORKFLOW: CREATE… BUNDLE… VIEW
All stacks are assembled into a single folder and
the Digital Content Bundler is used to
consolidate them into a .folio le for publishing.
June Issue
Stack (H)
------------- (V)
Stack
----------------
-------------
------------- ------
-------- ------
--
Stack (H) Bundler
------------- (V)
Stack
----------------
-------------
------------- ------
-------- ------
--
Stack (H)
------------- (V)
Stack
----------------
-------------
------------- ------
-------- ------
------
June.issue
© 2010 Adobe Systems Incorporated. All Rights Reserved

51. Publishing Work ow
InDesign Digital Content Adobe Viewer
Bundler
Bundler
+ metadata
+ interactive overlays
Interactive
Overlay
Creator .issue
Note:
In upcoming versions of beta,
“.folio” replaces “.issue” suffix
© 2010 Adobe Systems Incorporated. All Rights Reserved. 10

52. Adobe Digital Content Viewer
DESIGN
VIDEO
INTERACTIVITY
A more valuable product
for advertisers and consumers
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 46

53. Adobe Digital Content Viewer
e Digital Content Viewer is an iPad application
that downloads the digital media .issue le and
renders it as an interactive publication.
.folio
.issue
.issue
.issue
© 2010 Adobe Systems Incorporated. All Rights Reserved

57. Adobe Digital Content Viewer
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 51

58. Viewer: Library
2010 Adobe Systems Incorporated. All Rights Reserved. 21

59. Adobe Digital Content Viewer
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 53

60. Adobe Digital Content Viewer
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 54

61. Engaging Readers with Interactivity
Video
© 2010 Adobe Systems Incorporated. All Rights Reserved.

62. Engaging Readers with Interactivity
Video
Image
pan
© 2010 Adobe Systems Incorporated. All Rights Reserved.

63. Engaging Readers with Interactivity
Slideshow
Video
Image
pan
© 2010 Adobe Systems Incorporated. All Rights Reserved.

64. Engaging Readers with Interactivity
Slideshow
Video
Hyper-
link
Image
pan
© 2010 Adobe Systems Incorporated. All Rights Reserved.

65. Engaging Readers with Interactivity
Slideshow
Audio
Video
Hyper-
link
Image
pan
© 2010 Adobe Systems Incorporated. All Rights Reserved.

66. Engaging Readers with Interactivity
360 View
Slideshow
Audio
Video
Hyper-
link
Image
pan
© 2010 Adobe Systems Incorporated. All Rights Reserved.

67. Engaging Readers with Interactivity
360 View
Panorama
Slideshow
Audio
Video
Hyper-
link
Image
pan
© 2010 Adobe Systems Incorporated. All Rights Reserved.

68. Adobe Digital Publishing Portal
 Publisher’s library content management
 Upload issue and crete app (DEMO)
 Modify issue metadata
 Modify issue state (Test, Free, For Sale)
 Issue removal and archive
 eCommerce management
 Set pricing: single issue, subscription,
bundles, special promotions
 Modify terms of use
 Analytics dashboard for viewing statistics
 Ful llment, commerce, content consumption, viewer use
 Based on Omniture Site Catalyst
 Customization and integration options for Enterprise customers
© 2010 Adobe Systems Incorporated. All Rights Reserved. 27

69. Packing and Pricing for Medium and Large Publishers
Professional Edition
$699/month
Digital •Platform Fee is a fee per publisher/company (not per title/publication)
Publishing •Platform Fee includes the ability to create an unlimited number of publications/applications
Support Fee •Platform Fee includes the ability to distribute an unlimited number of single issue
applications (content and application are bundled)
Issue Volume Per-issue Fee Upfront Commit
Pay-as-you-go $0.30 None
Digital 50,000 $0.25 $12,500
Publishing 250,000 $0.17 $42,500
Service Fee
•Distribution Fees only apply for multi-issue applications (content and application separated)
•Issue volume is aggregate for all titles/applications distributed by a publisher
•Additional high volume commitments available, contact Adobe for pricing
•Includes basic analytics dashboard
o
© 2010 Adobe Systems Incorporated. All Rights Reserved. 29

70. Other Pricing Options
 Pricing for small customers & individuals will be provided at a later date
 If your company requires customization of the Viewer or the eCommerce
system, contact us regarding Enterprise options
 If you are a newspaper interested in daily publishing, also contact us to talk
about Enterprise licensing
Enterprise Edition
Custom Proposal, Contact for Adobe for Info and Quote
•Extend the Adobe Viewer via an SDK
•Extend DPS to Integrate third party services via APIs (ecommerce, subscription management, print fulfillment
database, etc.)
•Access Adobe Professional Services to Extend Services
•Analytics: Omniture SiteCatalyst Support and Extended Analytics
© 2010 Adobe Systems Incorporated. All Rights Reserved. 27

71. .folio, a potential standard
Adobe has a proven track record of providing world
wide standards for print, advertising and online delivery
© 2010 Adobe Systems Incorporated. All Rights Reserved.

72. Availability
 e Publishing Suite is available now!
 Features will be updated on a frequent basis
 To begin during the beta period, join the Digital Publishing prerelease at
h p://www.adobe.com/beta
 All so ware and services are free of charge until late Q2 2011
 Professional edition pricing will then replace free services
© 2010 Adobe Systems Incorporated. All Rights Reserved. 27

73. Availability
 For more information:
 h p://www.adobe.com/digitalpublishing/
 h p://blogs.adobe.com/digitalpublishing/
 I also highly recommend the replay of the Adobe MAX Publishing Keynote
(22 minutes):
 h p://tv.adobe.com/show/max-2010-keynotes/
 ank you, and let’s begin the tutorial!
 We will be using “Drop 6” today
 Download “Drop 8” later this week
© 2010 Adobe Systems Incorporated. All Rights Reserved. 32

74. DRAFT
© 2010 Adobe Systems Incorporated. All Rights Reserved. 33