Join eMarketer CEO Geoff Ramsey to learn best practices, case studies and the latest strategies for marketing to millennials online in this eMarketer webinar. http://www.emarketer.com/blog/index.php/emarketer-webinar-tips-marketers/

1. Geoff Ramsey S E P T E M B E R 30, 2 0 1 0 Reaching and Engaging the Elusive Millennial

5. “ No one wants to be told what to do, what to like and what to think. That is especially true of Millennials, who have an instant aversion to anything that smacks of ‘marketing’. They want to believe that they have uniquely discovered the things they like . The ideal way for a Millennial to first experience a product or service is to discover it for themselves.” Carol Phillips of Millennial Marketing.com, August 5, 2009 Millennials Are More Than Just a Set of Numbers, They’re a Mindset…

6. How They Spend Their Media Time Twitter Hashtag – #eMwebinar

7. They’re Born “Techies” Source: eMarketer, 2010; Pew (Millennial online buyers, Millennial mobile users), 2010

10. But Their TV and Video Habits Are Noticeably Different From Older Consumers…

12. Don’t Write Off TV or Email

14. Social Media Fanatics

15. Source: eMarketer, unless otherwise noted Online Moms (BabyCenter, Nov 2009) 67% Teens 12 to 17 (eMarketer, ‘10; Arbitron, Apr ‘10) 78% Millennials 25 to 34 77% Gen X 35 to 44 60% All Internet Users 57% Seniors 65+ 20% Millennials 18 to 24 87% Boomers 45 to 54 51% 82%

16. % of Millenials Who “Use” Social Networks 86% Ages 18 to 29, ever used 05/10 Pew 94% Ever used 09/09 Millward Brown 88% Visited in past 30 days 06/10 Simmons 78% Has a FB, MySpace account 06/10 Harris Poll 77% Ages 14 to 26, have a profile 12/09 Deloitte 85% Ages 18 to 29,broadband users 02/10 FCC 82% Ages 18 to 34, use monthly 04/10 eMarketer % Definition Date Source

17. Millennials Jump Onto Trends Fast, Especially When They Involve Digital

18. 38% Of Their Weekly Time Spent Online Is On Facebook 32% 21% 38%

19. Millennials Are Also Heavy Viewers Of Online Video 85% watch online video monthly Vs. 67% of all internet users Vs. 51% of adults 45 to 64 Source: eMarketer, 2010

20. Millennials Are Much More Likely to View Social Sites as Entertainment

21. Social Media Provides Millennials Instant Gratification to that “Entertainment”

22. Something to Keep In Mind for the Future… Millennials will keep their social ways… (it’s a part of their DNA) However, the ways in which they interact and their frequency and intensity will wane Millennials will continue to use social media as a platform for voicing discontent with a brand experience Twitter Hashtag – #eMwebinar

23. And Don’t Mistake Their Heavy Usage Of Social Networks for Trust “ Never”

25. They Actively Control and Apply Limits to Their Profile Pages and Security Settings 71% of social networking users ages 18 to 29 said they’ve adjusted privacy settings on social networks in order to make some information private ( 62% of 30- to 49-year-olds and 52% of those 50 and older did the same) A majority, 54% , do not trust their private info with Facebook Pew Internet & the American Life Project, May 2010

26. But They Trust “The Media” Even Less Than They Do FB Or Twitter

27. 4.4% 84% of Millennials do not notice ads on social sites. Source: Lubin School of Business Lab, 2009

29. Key Take-Aways for Targeting Millennials With Social Media Use social networks as listening platforms to inform your online and offline marketing programs, keyword search buys, creative approaches, etc.

30. Use Social Media to Measure the “Ripple” Effects Of Your Efforts

31. Final Thoughts On Targeting Millennials with Social Media It’s not enough to just be there on social sites, you have to establish your role in the conversation and how you can add real value Getting Millennials to “like” you on FB is one thing—getting them to engage with you on a deeper, more sustained basis is quite another Twitter Hashtag – #eMwebinar

33. Text Messaging Usage Far Surpasses Other Age Groups

34. Texting Is a Viable Alternative for Marketers Trying to Reach Millennials According to a July 2010 “1020 Placecast/Harris Interactive Survey,” 42% of Millennial mobile phone users ages 18 to 34 are interested in receiving text alerts from marketers (compared to 30% of 35- to 44-year-olds , 21% of 45- to 64-year-olds and 17% of those 55) Twitter Hashtag – #eMwebinar

37. … And Are Mobile Social Network Users 50%

39. With Mobile Internet, Social and Location-Based Services, Marketers Have Many Opportunities to Engage Mobile represents a long-term opportunity to engage with this group—if you can be patient Pay special care to find out which ways they like to interact and receive messages from you—on an opt-in basis, and then you can follow them and deliver relevant messaging Location will be important, including in-store (e.g., ShopKick), but tread carefully and don’t overdo it!

40. A Key Millennial Insight: Authenticity Twitter Hashtag – #eMwebinar

41. “ These unique factors [high rate of social networking and technology usage] make them very savvy consumers , who pay great attention to the value of what they buy and require a different way to interact with brands. ” Robert Polet, Gucci Group, as cited in NY Times, March 2, 2010 Millennials as Consumers

45. A Few Words from LivePerson Steve Douty EVP, Marketing & Business Development

46. Drowning in Millennials!! Photo of kids

50. Thank you. Deeper customer connections. Online. Real time.

51. Presented by: Geoff Ramsey CEO, eMarketer, Inc. Twitter Hashtag – #eMwebinar Sponsored by: Reaching and Engaging the Elusive Millennial Questions & Answers Registrants will receive a copy of the slide deck and the playback link in a follow-up email within 24 hours of this presentation.