Few marketers have complete insight into their customers’ journeys, but many have more actionable data than in the past. Topics in this webinar include: What are some of the biggest trends and areas of focus for multichannel marketers today? How are audiences splitting their time across channels and devices—and how are marketers following them? What challenges are inhibiting multichannel marketing? What are four core areas of focus marketers need to consider in order to successfully execute a multichannel strategy?
48. Often challenges with executing multi-channel
strategies get in a marketer’s way…
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Getting access to critical data
Building a single view of the customer
Delivering relevant content to each customer
Providing a consistent customer experience
Interacting with customers in real time
IBM Marketing Cloud Customers Drive
Multi-Channel Personalized Interactions Every Day
• CRM Synch
• Data Integrations
• Useable Insights
• Capturing Behaviors
• Scoring Activity
• Segmenting Individuals
• Organized Content
• Dynamic Rulesets
• Marketing Automation
49. Client Examples
Synching CRM Systems
Develop Contact Insights
Leverage Marketing Automation
Implement Web Tracking
Listen to Customer Behaviors
Create Scoring Models
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See For Yourself…
IBMMarketingCloud.com
50. Quickly design and automate consistent
cross-channel experiences
Make better decisions and deepen customer
engagement with purpose-built analytics
Increase marketing agility with a platform
that easily integrates with other customer
data sources and applications
Gain faster time to ROI through a
comprehensive set of cloud-based marketing
solutions built inside IBM Marketing Cloud
With IBM Marketing Cloud