The document outlines the schedule and deliverables for a webinar sponsorship between eMarketer and Adobe. It includes deadlines for providing a logo, presenter information, PowerPoint slides, an optional survey question, and follow-up offer. It also describes a technical rehearsal on October 22nd and the schedule for the live webinar broadcast on October 23rd, including time allotted for Adobe's presentation. Details are provided on post-webinar reports and access to the recording.

1. eMarketer Webinar - Sponsorship Deliverables for Adobe
Webinar Date: October 23, 2014 - 1pm ET
Schedule of Deadlines and Events (details below)
I. October 3 Registration materials & presenter info due
II. October 17 Slides, survey question & follow-up offer due
III. October 22 Webinar tech rehearsal & sponsor run through
IV. October 23 Webinar live broadcast
I. Registration materials & presenter info due: Friday, October 3
Logo
I have Adobe’s existing logo on file. If anything has changed, please provide by October 3. Also,
please provide click-through URL.
Sponsor presenter information (we can extend deadline for this – just keep us posted)
Name, title, email and phone.
II. Slides, survey question & follow-up offer due: Friday, October 17
PowerPoint slides – 16x9 format
Five slides maximum. Please keep builds to a minimum. Presenter has up to three minutes to
speak -- after main presentation and prior to Q&A.
**eMarketer does not provide the webinar deck in advance, but we can share an outline with you
during the tech rehearsal.
Post webinar survey question (optional)
You can create a question for the survey that attendees will complete once the webinar has
ended.
**Question is limited to 128 characters. Five possible answer types: single answer (radio
buttons), multiple answers (check boxes), scale 1 to 5, short phrase, or essay. Single and
multiple answer responses are limited to 60 characters each.
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2. Follow-up offer (optional)
You have the option to include an offer (white paper) in the eMarketer follow-up email to
registrants. Please inquire for more details.
III. Webinar tech rehearsal & sponsor run through: Wednesday, October 22
 Tentatively scheduled for 12:30 pm ET
 Sponsor presenter will be needed for approximately fifteen minutes
 Presenter should use the same setup (phone and computer) that he or she will be using
the day of the live webinar
 Presenter is expected to run through their entire presentation to practice timing,
transitions and delivery of content
IV. Webinar live broadcast: Thursday, October 23
Presenter needs to be available from 12:40-2:00 pm ET. Here is a tentative schedule of what
to expect the day of the live broadcast:
12:40-12:50 Adobe calls in for sound check
12:51-12:55 Final preparations
1:01-1:02 Introduction by eMarketer moderator
1:03-1:33 Main content presented by eMarketer analyst
1:34-1:37 Adobe presentation
1:38-1:43 Q&A session with eMarketer analyst
1:44-1:45 Closing remarks by eMarketer moderator
What to Expect After the Webinar
Day of webinar: Within a few hours of the live webinar we will send you a complete registration
report.
Day after webinar: As per your 12 month license, we will send you the webinar playback in the
form of a published Camtasia Studio project consisting of a combination of HTML and Flash files.
Please send all info and materials to Daniel Caridi
dcaridi@emarketer.com 646-358-8018
10/23/2014