eMarketer CEO Geoff Ramsey discusses the 7 key digital trends for 2011, including best practices, case studie

1. F E B R U A R Y 2 2 0 1 1 N E W Y O R K N Y 7 Key Digital Trends for 2011 Geoffrey Ramsey @geofframsey

2. What we’ll look at this morning… Trend 1: Shifting Content Consumption Patterns Trend 2 : Shifting Media Dollars Trend 3: Apps, Apps, Everywhere! Trend 4: Social Media Even More Critical Trend 5: Location Is More Than a Check-In Trend 6: Online Buying Gets More Efficient, Targeted Trend 7: Magnetic Content Rules

3. Trend #1 Shifting Content Consumption Patterns

4. TV: 4 hrs, 24 mins Internet: 2 hrs, 35 mins Mobile: 50 mins Newspapers: 30 mins Magazines: 20 mins

5. Consumers engage seamlessly with content across multiple platforms

6. … and pay close attention to the way devices and context increase the appeal of advertising

7. Trend #2 Shifting Media Dollars

11. Trend #3 Apps, Apps, Everywhere

12. 6.6 billion In-app ads = 5% of total mobile ad spending in US

14. Installed base of both smartphones and tablets will continue to see strong growth

15. Trend #4 Social Media Becomes Essential

16. Social media will rival email marketing for budget increases

17. Social media gets a bigger share of marketing dollars in 2011

18. As CPG marketers funnel more funds toward social media and brand advertising, spending on traditional forms of advertising is falling It’s less about buying social media, and more about how you can earn and own it! It’s all a matter of TRUST Consumers trust each other more than they do marketers

19. The Hierarchy of TRUSTED Sources #1 Friends, Family Editorial Content, Traditional and Online Face-to-face, personal interactions Sources: Edelman; ARAnet; Lightspeed Research; Technorati, etc Advertiser “ Social Sites” Real Friends Someone I follow on Twitter

20. Businesses are divided on who should manage social media

23. Mobile social network usage will more than double between 2010 and 2015

24. Thank you Twitter @geofframsey Won’t you “like” me?