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Whole Foods for Thought by Denise Lee Yohn

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remarks about purpose, values, and culture, and brand relevance and evolution, by Walter Robb, Co-CEO, Whole Foods at UCLA Extension Restaurant Conference, April 2013, Los Angeles
learn more: http://denise lee yohn

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Whole Foods for Thought by Denise Lee Yohn

  1. 1. PITCHBOOK Whole Foods For Thought remarks by Walter Robb, Co-CEO, Whole Foods at UCLA Extension Restaurant Conference • April 2013, Los Angeles compiled by denise lee yohn
  2. 2. Your purpose has got to be more than just money – it should be about something you want to bring to the world. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  3. 3. on values: Your values are stakes in the ground -- the things you use to guide decision making and guide your way forward. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  4. 4. on culture: Your culture is the living, beating heart of your company. It’s your mission and core values practiced over time. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  5. 5. on operating at the speed of change: If you can create a culture that’s moving and evolving, then your brand is going to evolve – and you’re going to move much faster than if everyone is waiting for the leader to move. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  6. 6. on customer satisfaction: Happy team members make happy customers . remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  7. 7. on brand evolution: As your purpose evolves, your brand evolves. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  8. 8. on brand: Your brand is the outward manifestation of the core of your company – its mission, purpose, values. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  9. 9. on integrity: We need to be as relevant outside our four walls as we are inside them. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  10. 10. on employee engagement: We are co-creating the company with our employees. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  11. 11. on retail evolution: Retail is played forward. You have to earn relevance every day. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  12. 12. on getting credit for making investments in quality: Retail is not just about selling; it’s about telling. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  13. 13. In Ephesus, the agora, the marketplace was at center of town – that’s where business should be. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  14. 14. on business: Business is what is creating value in the world, jobs for people, experiences for customers – there is no greater value creator than business. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  15. 15. in summary, • Stay grounded in purpose and values. • Build a culture of empowerment that allows innovation and evolution. • Have courage to experiment and change. • Evolve, evolve, evolve. • Power of business is amazing – it is the platform to change the world. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  16. 16. more from denise: steve jobs on brand-building nine tenets for retail success in 2012 notes and quotes from seth godin denise lee yohn http://deniseleeyohn.com @deniseleeyohn remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn

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