The document provides an outline for a presentation on anime. It begins with an introduction to anime and discusses it as a popular culture phenomenon. It then examines some of the ideologies behind anime's popularity, such as hedonism, propaganda, and capitalism. The document also explores contradictory opinions about anime, with some reasons people like it and others dislike it. It concludes by stating that anime has gained significant attention as a phenomenon and should be responded to from multiple perspectives.

2. Outline of the Presentation
• Introduction to Anime
• Anime as Popular Culture
• Ideologies behind the Phenomenon (Anime)
• Contradictory Opinions Regarding Anime

3. INTRODUCTION TO ANIME
1. Cosplay
2. Anime event
3. News (reported)

4. Cosplay
According to McIsaac (2012),
Cosplay is a shortened form
two words – costume and play.
It is the practice of portraying
a fictional character from
comic books, anime,
video games etc. by dressing
alike the character.

5. Posted in Jurnal Otaku
Indonesia by Nanoha,
where 100 male and female
were dressed like anime
characters.
“The Cosplay Train”
at August 2014

6. Anime Events
• Shanghai for the 11th ComiCon. It is one of the biggest
anime/doujin conventions in China. This year, it drew more
than ten thousand fans to the convention center.

7. • Sailor Moon Cosplay Meetup at Anime Expo 2014 Los Angeles

8. • Anime Expo 2011 - Hatsune Miku Concert, California

9. News
• A Korean man named Lee Jin-gyu married with a life-sized
Japanese body pillow called a "dakimakura". The pillow has
the image of anime character Fate Testarossa from Mahou
Shoujo Lyrical Nanoha.

10. • Reported by Global Post, Hatsune Miku is claimed by some people as
Japan's favorite pop star, according to Japan Today. She has more than
100,000 original (crowdsourced) songs, 1.8 million Facebook followers,
and has even been the face for Google, Toyota, and Louis Vuitton.
• Hatsune Miku also won
the London Olympiad 2012
“The Idol and Virtual Icon
that You Adore"

11. • It has been reported by Yosihiro from Nipponia, that almost
90% of Spains population was in the habit of watching
Mazinger Z. (one of the anime)
• The game Kantai Collection (Kadokawa Games ) which was
launched at 23 April 2013 was proudly boasting over 150,000
registered users. Pretty respectable numbers for a browser-
based game. Moreover, 1,400,000 people have registered to
play.

12. The difference between Anime and Cartoon
Art Work

13. • Anime can accommodate all range of age (uni-age) than west
animation which is only enjoyed by children.
• Anime provides categories such as romance, horror, comedy,
action, drama, or pornography (hentai).
• Specific categories
Boys - Shounen Anime,
Girls - Shoujo Anime,
Seinen Anime for older men,
Josei Anime for older woman
and Yaoi for those who prefer to watch homo-sex.

14. History of Anime
• Japan has started making animation since the end of the world
war II, this establishment was caused by the limit in film
industry.
• Therefore, the film makers moved into a medium that
affordable at cost and encourage them to be more
imaginative.
• Osama Tezuka (17) created his first art piece of work Diary of
Ma-chan and then Shin Takarajima both of them were inform
of manga.

15. • Golden age of Anime 2000, was started with anime Astro Boy,
the series was first published in 1959.
• Later the ace of anime was born Akira Toriyama, Rumiko
Takashi, Hayao Miyazaki, Isao Takahata, and many others.
• Miyazaki who worked under studio Gibli made anime splash
on US market.
Nipponia No. 27 15 December 2003 by Yonezawa Yoshiro
reported that Spirit Away won Oscar for the best animated
feature film at the 75th academy awards in 2003.
•

16. ANIME AS POPULAR CULTURE
• How Anime Becomes Worldwide
• Why Anime Is Considered as Popular Culture

17. Anime becomes Worldwide
• Television
• Internet

19. Anime and Popular Culture
• Mass Culture (Storey, 2009)
• Escapism
• Learning Japanese Culture

21. IDEOLOGIES BEHIND ANIME PHENOMENON
• Hedonism
• Propaganda & The power of anime to influence Japanese culture
• Capitalism

22. What is hedonism?
Weijers (2012), hedonism is originated from Greek language
hedone which means pleasure
Heathwood (2006) explained that hedonism is a desire theory of
welfare which means that one needs to fulfill their desire in
order to make their life at best

23. Hedonism
Rystaljus o n Tumblr – “ Anime is heart, life, so ul, happiness, passio n, ho bby, humo r, and strength”

24. How to be an otaku (anime geeks)
According to Wikihow, there are some steps on how to be an
otaku which are:
•Watching some anime
•Collecting merchandise
•Sharing with people with the same interest
•Going to anime convention
•Doing a cosplay (costume-play)

25. What is propaganda?
Jowett & O’Donnel (2012) propaganda is defined as a form of
communication that attempts to achieve response according to the
propagandist intention
The role of media as the tool of propaganda
Chomsky (2005) as cited in Gonzales, Jr. (2013), who stated that the
function of media as a system of communicating message to people
can be a tool of propaganda because the world is generally filled with
conflict of interest and media will play a role in promoting certain
values, beliefs, codes, and behavior that will influence the society

26. Propaganda – Momotaru Umi no Shinpei
“Momotaro Umu no Shinpei is the first anime which created as the media
of propaganda of world war. It is intended to show the Japanese victory in
liberating other Asian countries from western army and justify that
western countries is the bad guy of the war” – Patten (1996)
“Full metal alchemist – the portrayal of women which shows that
women also can be strong” – Cora (2013)

27. The power of anime in promoting Japanese Culture
Manion (2005) stated that people who like anime will be most likely to enjoy Japanese culture
such as its traditions, foods, and places

28. What is capitalism?
• Reisman (1998), capitalism is a social system based on private
ownership of production in order to gain material profit.

29. Capitalism – Anime as economic strategy
Sugimoto (2009) who stated that Japanese cultural product like anime is one of important
commodities to be sold in the world market and therefore become an industry under capitalist
value because of its profit interest
Studio Ghibli anime studio – taken from togofu.com

30. Reactions toward Phenomenon
There will be at least 3 reactions of people who react to the
phenomenon, such as
1.People who like the phenomenon
2.People who do not like about the phenomenon
3.People who is ambivalent

31. CONTRADICTORY OPINIONS REGARDING ANIME
Reasons to like or dislike Anime

32. Why people like Anime
Based on Manion (2006), people like Anime because:
•The influence of the community they join
•The exposure of certain Japanese culture
•The production of creative fan work
(Okamoto, 2009) as cited in Czuprynski (2010) stated that many
people like Anime because it tells about Japanese culture that is
presented in the story of Anime.

33. Why people like Anime
On the website http://lifehack.org there is an article that tells
about why otaku (anime fans) can get a highly satisfaction in life,
it is because:
•They are immersed in vivid colors regularly
•They often learn new things from anime
•Anime can be used for exercising their imagination
•etc.

34. Why people don’t like Anime
On the website www.quora.com, it states some reasons why
people don’t like Anime, they are
1.Young people are not given the decent anime to be watched
2.The culture is coming from the foreign country so young
people there cannot enjoyed anime
3.There is no television channel who broadcast anime regularly
4.Many people there still think that anime = cartoon from U.S.

35. Why people don’t like Anime
In addition, an article on http://www.indoanime.net/, mentions
some reasons why people don’t like Anime:
1.Anime is shown in Japanese so people do not really understand
the content
2.Opinion that anime is just for kids and not suitable for
teenagers or adults

36. Conclusion
• As the phenomenon, Anime has successfully gained people’s
attention
• Anime has to be responded wisely and not to be judged only
from one side
• Anime has to be responded from the ideology that drives it
behind
• And again, you decide the response for your own toward each
phenomenon, include Anime

37. THANK YOU 
Abi, Erma, Firly, Indah

38. Reference
• Czuprynski, A. (2010). Japan Invading the Minds of U.S. Students: Anime in Education. Eastern New Mexico University
• Heathwood. C. (2006). Desire satisfaction and hedonism. Philosopical Studies. Retrieved October 26th
, 2014 from
http://spot.colorado.edu/~heathwoo/DSH.pdf
• Manion, A. (2006). Discovering Japan: Anime and Learning Japanese Culture. University of Southern California.
• Weijers, D. (2012). Hedonism and happiness in theory and practice. Victoria University. Retrieved October 26th, 2014 from
http://www.danweijers.com/pdf/Hedonism%20and%20Happiness%20in%20Theory%20and%20Practice%20-%20Dan%20Weijers.pdf
• Sugimoto, Y. (2009). The Cambridge companion to modern Japanese culture. New York: Cambridge University Press. Retrieved
November 23rd, 2014 from http://books.google.co.id/books?
id=rzGqyHaUGYkC&pg=PA183&lpg=PA183&dq=Anime+and+capitalism&source=bl&ots=HQiBUS1Ir4&sig=rMzFPQLOtrQ0WKWgGyILuQ
Gohfc&hl=id&sa=X&ei=wHNxVP73Gs2eugSrpoGQCw&redir_esc=y#v=onepage&q=Anime%20and%20capitalism&f=false
• Reisman, G. (1998). Capitalism. Otawa: Jameson Books
• Gonzales, Jr. P. (2013). Noam Chomsky propaganda model: A critical evaluation. Saint Thomas University. Retrieved on November
23rd, 2014 from ttp://pedrogonzalezmunne.homestead.com/Noam_Chomsky_Propaganda_Model_a_Critical_Evaluation_t.pdf
• Jowett, G. & O’Donnel, V. (2012). Propaganda and persuasion. California: Sage Publication. Retrieved on November 23rd, 2014 from
http://sttpml.org/wp-content/uploads/2014/07/propaganda-and-persuasion.pdf
• Patten, J. (1996). Momotaro’s Gods-blessed sea warriors: Japan’s unknown wartime feature. Retrieved on November 23rd, 2014 from
http://www.awn.com/mag/issue1.7/articles/patten1.7.html

39. References
Secondary references
•http://www.indoanime.net/forum/topic/211-teman-yang-tidak-
suka-anime/
•http://www.lifehack.org/articles/lifestyle/10-reasons-why-
anime-nerds-are-highly-satisfied-life.html
•http://www.quora.com/Why-is-anime-or-manga-culture-not-so-famo
•http://www.wikihow.com/Be-an-Otaku-(Anime-Geek)

40. References
Anime expo at July 2014 in Italy. http://nerdreactor.com/tag/anime-expo/
ComiCon Tour: A Report On A Chinese Anime Convention
http://www.socialtechpop.com/2012/08/comicon-tour-a-report-on-a-chinese-anime-
convention/
http://theweek.com/article/index/260319/how-a-fetishized-hologram-became-japans-biggest-pop-st
Zagzoug, M. (2001). The History of Anime & Manga .
http://novaonline.nvcc.edu/eli/evans/his135/events/anime62/anime62.html
Emmanuel. (2014). An Introduction into Anime
http://www.fortressofsolitude.co.za/2014/01/introduction-anime/
Yosihiro, Y. (2003). The Worlwide Phenomenon of Anime Past And Present http://web-
japan.org/nipponia/nipponia27/en/feature/