Dvir Reznik presented five marketing trends for 2015: content remains important but storytelling, authenticity, and audience are key; enterprise communication tools like Slack are rising as email falls out of favor; mobile usage will continue growing so marketers need mobile-first strategies; startups are filling voids left by slow IT departments with code-free apps and tools; and personal connections through videos, events and meetups will deepen relationships with customers beyond just online interactions.