Gave a talk in Montreal on social networks, applications and marketing tips. It's heavy 'purple koolaide' but the middle part might be helpful to those of you working on viral apps. Great resources on the topic include: http://vimeo.com/942341 http://www.insidefacebook.com/category/advertising/ http://www.allfacebook.com/2007/07/the-top-5-viral-facebook-techniques/ http://searchengineland.com/how-to-create-a-viral-facebook-app-11827.php http://www.appssavvy.com/?page=press http://www.slideshare.net/charleneli/big-brands-facebook-demographics-case-studies-best-practices/ Recent Ads by Big Brands: http://www.new.facebook.com/apps/application.php?id=24036526883&ref=s http://www.new.facebook.com/apps/application.php?id=26954197697&b=&ref=pd_r_c http://www.new.facebook.com/apps/application.php?id=17698694892 http://www.new.facebook.com/apps/application.php?id=6733823044&b=&ref=pd_r_c http://www.moveon.org/networks.html http://connect.redbullusa.com/#

1. Innovation and Strategy In Web 2.0 Robyn Tippins Community Manager, YDN [email_address]

4. Why?

5. Source: Universal McCann Wave 3 (April 2008) 83% 55% Where are your customers?

6. Source: Universal McCann Wave 3 (April 2008) 83% 55% Where are your customers?

7. How?

8. Viral

9. Forced Invite

10. Invite After Action

11. Lifestream actions

12. Lifestream actions

13. Additional Efforts

15. 1:1

16. Value

18. Objective "You can build a great application that is used by millions of people, but if it doesn’t help you with your business, what’s the point?" Neil Patel, Search Engine Land

19. Where?

26. Open HackDay by the numbers 12-13 14 300 30 8 2300+ th of September (Friday-Saturday) participating Yahoo! organizations hackers international attendees university hack day winners Flickr photos tagged OpenHack08 43 campsites

27. Participating Y! Groups

28. Example Participating Organizations

30. How We Help