Presentation by Dado Van Peteghem at The Social Media Summit in Brussels

1. social media is an art
SOCIAL MEDIA SUMMIT
@DADOVANPETEGHEM

2. @DADOVANPETEGHEM
DEARMEDIA
GHENT

3. most companies don't master the art of social media

4. IF YOU DON'T MASTER THE ART, YOU HAVE TO PAY.
FORGET PROMOTED POSTS AND PREROLLS.
PUT YOUR MONEY IN CREATIVITY!

5. STOP POSTING STUFF ABOUT YOUR PRODUCT OR SERVICE.
9 OUT OF 10 TIMES IT SHOULD BE ABOUT
SOMETHING ELSE!

6. MARATHON vs the sprint

7. Glass House
START BEING A

8. Glass House
START BEING A
Show your DNA!

9. Glass House
START BEING A
Show people!

10. Glass House
START BEING A
Show people!

11. Glass House
START BEING A
Show your culture!

12. Glass House
START BEING A
Show behind the scenes!

13. Glass House
START BEING A
Share the small stories

14. Glass House
START BEING A
Share your history, nostalgia FTW!

15. Glass House
START BEING A
Share your journey!

16. Glass House
START BEING A
EMOTION IS TRIGGERING INTERACTION

17. Glass House
START BEING A
Even in B2B…
maersklinesocial.com

18. Glass House
START BEING A
B2B ≠ “BORING TO BORING” :-)

19. CONTENT
START CREATING
WORTH SHARING

20. CONTENT
START CREATING
WORTH SHARING
announcements < social objects

21. CONTENT
START CREATING
WORTH SHARING
It’s all about "social objects"

22. CONTENT
START CREATING
WORTH SHARING
It’s all about "social objects"

23. CONTENT
START CREATING
WORTH SHARING
It’s all about "social objects"

24. CONTENT
START CREATING
WORTH SHARING
It’s all about "social objects"

25. Poetry
of the
post
START MASTERING THE

26. Poetry
of the
post
START MASTERING THE
There are a 1000 ways to post
something on social media.
Most posts suck big time. Sorry :)

27. Poetry
of the
post
START MASTERING THE
KLM knows how to do it right…

28. Poetry
of the
post
START MASTERING THE
bol.com knows…

29. Poetry
of the
post
START MASTERING THE
It's really in the details…

30. Poetry
of the
post
START MASTERING THE
It's really in the details…

31. Human
START ACTING LIKE A
NOT A TELEX!

32. Human
START ACTING LIKE A
NOT A TELEX!

33. Human
START ACTING LIKE A
NOT A TELEX!

34. Human
START ACTING LIKE A
NOT A TELEX!

35. Human
START ACTING LIKE A
NOT A TELEX!

36. Thought leadership
is your ticket to
Content commerce

37. Content
marketing
vs.
Content
commerce
Claim your thought leadership

38. Claim your thought leadership

39. Content
marketing
vs.
Content
commerce
You need to convert down the line

40. AMBASSADORS
START ACTIVATING YOUR

41. AMBASSADORS
START ACTIVATING YOUR
People over brands
Every time.

42. AMBASSADORS
START ACTIVATING YOUR
vs.
Where would you click on?

43. AMBASSADORS
START ACTIVATING YOUR

44. AMBASSADORS
START ACTIVATING YOUR
Interest Love Advocacy Co-creation Collaboration
Receive Engage Share Input
LATENT MANIFEST
Become one
The Connection funnel
Social Media
strategy
Content Marketing
strategy
Ambassador
strategy

45. AMBASSADORS
START ACTIVATING YOUR
The management sets the example!

46. THE SOCIAL MEDIA BLUEPRINT
BRINGING IT ALL TOGETHER…

47. THOUGHT
LEADER
GLASS
HOUSE
HUMAN
BLOGPOST
WHITEPAPER
PHOTO
VIDEO
WEBINAR
QUOTE
INFOGRAPHIC
SLIDESHARE
LIVESTREAM
PEOPLE
WEBSITE
SOCIAL
CHANNELS
NEWS
LETTERS

48. 3 ESSENTIALSTO MAKE IT HAPPEN
DEDICATION
TRAINING
BUDGET

49. From… ... to
Company
Social Media
sidelines
Social
in the core
2010 2015

50. @DADOVANPETEGHEM
DADO@DEARMEDIA.BE
+32 474 826 807
THANKS

51. 2) START CREATING CONTENT WORTH SHARING
3) START MASTERING THE POETRY OF THE POST
4) START ACTING LIKE A HUMAN. NOT LIKE A TELEX!
5) START CLAIMING YOUR THOUGHT LEADERSHIP
7) START IMPLEMENTING THE SOCIAL MEDIA BLUEPRINT
1) START ACTING LIKE A GLASS HOUSE
6) START ACTIVATING YOUR AMBASSADORS
HOWTOWININ
SOCIALMEDIA

52. Q ?