We’re always looking around for organizations with strong digital transformation efforts and Disney is one of the best examples we have come across thus far. This short presentation we made shows off their leadership, investments and some of their amazing efforts in research and innovation. We hope they will inspire you! http://www.digitaltransformationbook.com/

1. Disney’s Digital
Transformation efforts
@dadovanpeteghem
@sdwouters

2. We’re always looking out for companies
with great Digital Transformation
efforts. Disney is one of the best
examples we have seen thus far.
Their leadership,
investment in digital, and
research & development
are astonishing.
We believe other organizations can
learn a lot from what Disney is doing,
so sit back, and watch their magic.

3. Leadership

4. Bob Iger, the 64 year old CEO (and “CTO”) of Disney
since 2005, who has been asked to stay until 2018.
“The riskiest thing you may do is maintain the status quo.”
“Bob Iger is the architect of Disney’s current success, with a
proven history of delivering record financial results for the
company quarter after quarter and year after year. Under his
tenure, Disney has reached unprecedented creative and
financial heights, driving the stock price to record levels and
creating extraordinary value for shareholders. He has
transformed Disney’s culture and empowered its businesses
to effectively capitalize on evolving markets and new
technologies, making Disney a company that doesn’t merely
embrace change, but leads it.”~Orin C. Smith, independent
lead director of the Disney board.
http://variety.com/2014/biz/news/disney-extends-bob-iger-contract-through-2018-1201319561/

5. The people on Disney’s board?
No strangers to technology!
- Jack Dorsey, co-founder of Twitter
& CEO and co-founder of Square
(replaced Judy Estrin, former CTO of Cisco)
- Sheryl Sandberg, COO of Facebook
- John Chen, interim CEO of BlackBerry
- Orin Smith, former CEO of Starbucks
- Steve Jobs, late CEO of Apple was a member
Disruption “In Our Face” — Iger on Why Disney
Needs Tech Heavies on Board More Than Ever
http://recode.net/disney-needs-tech-heavies-on-board-more-than-ever/

6. Investments in digital

7. Disney’s has its own
Venture Capitalist
program

8. It is a story built on its legacy

9. Research & Development

10. The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL OF
CHANGE
We have categorized some of Disney’s
initiatives under these metaphors.
These 7 metaphors define the changes
and opportunities digital is bringing to the
table. We described them in our book on
Digital Transformation
http://www.digitaltransformationbook.com

11. The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL OF
CHANGE
Imagine a world with increased transparency and
higher accountability, with a new form of proximity
and the need for responsiveness…

12. Transparent communication about all of their
research initiatives through YouTube
Transparency
Accountability
Proximity
Responsiveness
Bi-directional
Humanization
Authenticity
The Glass House
https://www.youtube.com/user/DisneyResearchHub

13. The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL OF
CHANGE
Imagine a world with increased transparency and
higher accountability, with a new form of proximity
and the need for responsiveness…
… a world in which large monolithic
structures are challenged by new
(smaller) players, operating online,
worldwide and according to new
rules…

14. Monolithic vs. atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The Package
Infinity, a video game where the player creates their
own video game adventures within the Disney realm.
http://www.nytimes.com/2014/01/18/business/media/disneys-troubled-gaming-unit-finds-success-with-infinity.html

15. Monolithic vs. atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The Package
A 3D printed bear, personalized by the child.
This is a highly scalable self-service model.
http://www.disneyresearch.com/project/printed-teddy-bears/

16. The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL OF
CHANGE
Imagine a world with increased transparency and
higher accountability, with a new form of proximity
and the need for responsiveness…
… a world in which large monolithic
structures are challenged by new
(smaller) players, operating online,
worldwide and according to new
rules…
… a world in which
traditional partners
becomes competitors and
where everyone is trying
to by-pass someone else…

17. Bypassing
Virtualization
Fragmentation of
touchpoints
The Frog Bypassing of video editing software & services

18. The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL OF
CHANGE
Imagine a world with increased transparency and
higher accountability, with a new form of proximity
and the need for responsiveness…
… a world in which large monolithic
structures are challenged by new
(smaller) players, operating online,
worldwide and according to new
rules…
… a world in which
traditional partners
becomes competitors and
where everyone is trying
to by-pass someone else…
… a world in which we have new opinion
leaders deciding what is important and
what is not: new experts, our peers, but
also driven by technology…

19. New gatekeepers
Recommendations
“Good is good
enough”
Ambassadorship
The Gatekeeper
Disney offers its own movie library experience within
iTunes, through the Disney Movies Anywhere app
http://techcrunch.com/2014/02/25/disney-movies-anywhere/

20. The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL OF
CHANGE
Imagine a world with increased transparency and
higher accountability, with a new form of proximity
and the need for responsiveness…
… a world in which large monolithic
structures are challenged by new
(smaller) players, operating online,
worldwide and according to new
rules…
… a world in which
traditional partners
becomes competitors and
where everyone is trying
to by-pass someone else…
… a world in which we have new opinion
leaders deciding what is important and
what is not: new experts, our peers, but
also driven by technology…
… a world in which mobile access is
dominating everything else.Where people
have access to everything, everywhere,
every time they want it…

21. The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual awareness
Real-time
Turning your smart device into a remote controller
for toys and other Internet of Things devices
http://www.disneyresearch.com/project/visible-light-communication/

22. The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual awareness
Real-time
A mobile projector that lets you interact with
the physical world around you.
http://www.disneyresearch.com/project/hideout/

23. The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL OF
CHANGE
Imagine a world with increased transparency and
higher accountability, with a new form of proximity
and the need for responsiveness…
… a world in which large monolithic
structures are challenged by new
(smaller) players, operating online,
worldwide and according to new
rules…
… a world in which
traditional partners
becomes competitors and
where everyone is trying
to by-pass someone else…
… a world in which we have new opinion
leaders deciding what is important and
what is not: new experts, our peers, but
also driven by technology…
… a world in which mobile access is
dominating everything else.Where people
have access to everything, everywhere,
every time they want it…
… a world in which people want
to participate and co-create
the future…

24. The Participant
Community
Gamification
Collaboration
The power of the
crowd
Sharing economy
A gaming community around their game, Infinity,
for discussions, challenges, leaderboards and more…
https://infinity.disney.com/community

25. The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL OF
CHANGE
Imagine a world with increased transparency and
higher accountability, with a new form of proximity
and the need for responsiveness…
… a world in which large monolithic
structures are challenged by new
(smaller) players, operating online,
worldwide and according to new
rules…
… a world in which
traditional partners
becomes competitors and
where everyone is trying
to by-pass someone else…
… a world in which we have new opinion
leaders deciding what is important and
what is not: new experts, our peers, but
also driven by technology…
… a world in which mobile access is
dominating everything else.Where people
have access to everything, everywhere,
every time they want it…
… a world in which people want
to participate and co-create
the future…
… a world in which technology
becomes part of everything we
do, where every object
(including ourselves) is
connected to the internet.
That is the world we live in today.

26. The Cyborg
Internet of Things
Wearables
Quantified self
Robotics
Data
Monitoring
The $1 Billion MyMagic+ wristband project
• Unprecedented crowd control
and data collection through
wearable technology.
• Allows you to pay, enter your
hotel room, get food delivered at
exact locations,…
• With less waiting times and
easier logistics, people spend
more time on entertainment and
consuming.
• Additionally, Disney knows
where to deploy its staff, how to
personalize your experience in
countless ways,…
http://www.bloomberg.com/bw/articles/2014-03-07/disney-bets-1-billion-on-technology-to-track-theme-park-visitors

27. The Cyborg
Internet of Things
Wearables
Quantified self
Robotics
Data
Monitoring
Disney is researching countless other topics in
various fields, view them at www.disneyresearch.com

28. 4 Takeaways from Disney

29. 1. The physical age of your
leadership does not matter,
their mental age does. At
Disney the CEO is also the
Chief Digital Officer. 2. Your future is digital, so your board
and management should understand it.
If necessary, bring in external people.
3. You may not have the budget for a
VC program or high-tech research,
but the message is to take initiatives
so you can keep moving forward.
4. Trendwatching enables you to
gather a lot of insights and new ideas.
Make sure to develop a solid process
to watch what goes on in the market.