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2.7. Cyborg // The long Case Study: Mastering digital disruption in retail

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2.7. Cyborg // The long tail is hurting the retail industry
On the one hand we’re seeing that
retail is becoming smart(er) because
of the Internet Of Things, but this
could bypass the traditional players
on the other hand (e.g. sensor-based
passive buying).
Wearables are becoming more &
more mainstream and are making
people quantified selves, which
consume in a different way.
Robotics are improving (the efficiency
of) logistics in retail, smart ‘big data’
is playing a bigger role than ever in
retail and consumer monitoring is
being implemented at light speed.
The future is near. Don’t you think?

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