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Build & Test Your
Idea Without
Programming
Lean Startup Challenge
July 15, 2011

Elizabeth Yin
co-founder of LaunchBit
Agenda

 Introduction
 Interviewing customers
 Wizard-of-Oz prototypes
Q&A
In high school, we decided to
become internet entrepreneurs
Shiny Orb is a social shopping site
for wedding apparel
DressMob is a social shopping
site for all dresses
The first step is to achieve
product/market fit




                      Maximize 
 Product/Market Fit               Scale Up
                       Profit
Progress happens in parallel

Talk with           Talk with              Talk with
customers           customers              customers



            Collect landing page signups




                   Wizard-of-Oz your prototype
Talk to a range of customers… not
your mom!




       ?
Post an ad on Craigslist to find
local people willing to help you
                        http://www.craigslist.org


                    Cindy Alvarez

http://www.slideshare.net/cindyalvarez/user-testing-tactics




http://www.surveymonkey.com         http://docs.google.com
Start by asking questions to help
you understand user behavior
      What are the most
 frustrating aspects of ABC?          May I ask you why
                                      ABC is frustrating?


What is the process you go
through today to do ABC?       If you had a magic wand to help
                               you with ABC, what would it do?



       How much would you expect this
            magic wand to cost?
In subsequent interviews, present
your solution for feedback
  So, you said ZYX of ABC was
frustrating, what if the product        Would you use it?
        looked like this?


                                     Do you have any friends
How much would you expect             whom you think could
  this to cost, if anything?           benefit from this?



                 We’d love to learn from your
                friend, mind making an intro?
Ask about behavior and bring a
simple set of “paper” prototypes




                     Image credit: Simon Collison (flickr)




                                   Image Credit: Mathieu Brault




       Do people “get” your idea?
Hanging around coffee shops
helps Pulse refine their new ideas
Collect signups with a simple
landing page
Make sure your messaging is
clear and there is a call to action
Your Minimum Viable Product
should have just 1 or 2 functions




                       Image Credit: Hammacher Schlemmer




 Can you explain your product in 1 sentence?
Aardvark went to see the
wonderful Wizard of Oz
Food on the Table started with
real, live “concierge” service
The Wed Connect is our own
experience at quick idea testing
Online tools made it possible to
work behind the curtain




     Image Credit: Wizard of Oz
Get your first users:
5 – 50 customers




     Image Credit: Wizard of Oz
Find out what your users are doing
on your website
There are many affordable tools for
quantitative & qualitative analysis
In 5 days, we had numbers to
evaluate The Wed Connect
                           Bounce Rates
                                              87% of 68 people
                                              56% of 16 people




                                      21 Signups

   Quick math:
     Charge wedding vendors $2 / lead *   21 leads = $42
     Costs: $0.44 * 68 people = $29.92
     Potential   profit: $0.58 / person
Qualitative feedback taught us
about the customer
We determined the viability of The
Wed Connect in just 1 week
0     1     2                                   7      8



1 day Customer Research
                                           1 day Analysis
      1 day Build MVP
            5 days Testing and Marketing



Great initial numbers but a frustrating business
LaunchBit Startup Guide helps
new entrepreneurs launch ideas
Build and test your idea without
programming – Get going!

   More questions? hello@launchbit.com
   Blog: blog.launchbit.com
   @launchbit
   www.launchbit.com

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LeanStartup Challenge Presentation

  • 1. Build & Test Your Idea Without Programming Lean Startup Challenge July 15, 2011 Elizabeth Yin co-founder of LaunchBit
  • 2. Agenda  Introduction  Interviewing customers  Wizard-of-Oz prototypes Q&A
  • 3. In high school, we decided to become internet entrepreneurs
  • 4. Shiny Orb is a social shopping site for wedding apparel
  • 5. DressMob is a social shopping site for all dresses
  • 6. The first step is to achieve product/market fit Maximize  Product/Market Fit Scale Up Profit
  • 7. Progress happens in parallel Talk with Talk with Talk with customers customers customers Collect landing page signups Wizard-of-Oz your prototype
  • 8. Talk to a range of customers… not your mom! ?
  • 9. Post an ad on Craigslist to find local people willing to help you http://www.craigslist.org Cindy Alvarez http://www.slideshare.net/cindyalvarez/user-testing-tactics http://www.surveymonkey.com http://docs.google.com
  • 10. Start by asking questions to help you understand user behavior What are the most frustrating aspects of ABC? May I ask you why ABC is frustrating? What is the process you go through today to do ABC? If you had a magic wand to help you with ABC, what would it do? How much would you expect this magic wand to cost?
  • 11. In subsequent interviews, present your solution for feedback So, you said ZYX of ABC was frustrating, what if the product Would you use it? looked like this? Do you have any friends How much would you expect whom you think could this to cost, if anything? benefit from this? We’d love to learn from your friend, mind making an intro?
  • 12. Ask about behavior and bring a simple set of “paper” prototypes Image credit: Simon Collison (flickr) Image Credit: Mathieu Brault Do people “get” your idea?
  • 13. Hanging around coffee shops helps Pulse refine their new ideas
  • 14. Collect signups with a simple landing page
  • 15. Make sure your messaging is clear and there is a call to action
  • 16. Your Minimum Viable Product should have just 1 or 2 functions Image Credit: Hammacher Schlemmer Can you explain your product in 1 sentence?
  • 17. Aardvark went to see the wonderful Wizard of Oz
  • 18. Food on the Table started with real, live “concierge” service
  • 19. The Wed Connect is our own experience at quick idea testing
  • 20. Online tools made it possible to work behind the curtain Image Credit: Wizard of Oz
  • 21. Get your first users: 5 – 50 customers Image Credit: Wizard of Oz
  • 22. Find out what your users are doing on your website
  • 23. There are many affordable tools for quantitative & qualitative analysis
  • 24. In 5 days, we had numbers to evaluate The Wed Connect Bounce Rates 87% of 68 people 56% of 16 people 21 Signups  Quick math:  Charge wedding vendors $2 / lead * 21 leads = $42  Costs: $0.44 * 68 people = $29.92  Potential profit: $0.58 / person
  • 25. Qualitative feedback taught us about the customer
  • 26. We determined the viability of The Wed Connect in just 1 week 0 1 2 7 8 1 day Customer Research 1 day Analysis 1 day Build MVP 5 days Testing and Marketing Great initial numbers but a frustrating business
  • 27. LaunchBit Startup Guide helps new entrepreneurs launch ideas
  • 28. Build and test your idea without programming – Get going!  More questions? hello@launchbit.com  Blog: blog.launchbit.com  @launchbit  www.launchbit.com