FailCon 2011: 3 Lessons Learned from Building Too Much

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Presentation from Oct 24, 2011 at FailCon, San Francisco. 3 Lessons Learned from building too much technology at my previous startup, Parrotview.

Technologie Business

Stop Building Now:
3 Lessons Learned
Elizabeth Yin
FailCon
October 24, 2011

Timeline of activities…

Marketing

Sales

User testing

Product development

June 2007 June 2008 June 2009

TOO MUCH BUILDING

Lesson #1

Core > Core + Features
t=0 t = n weeks

The Maybe

“I might be able to see
myself using that…”

Sell off a deck

•5 PPT slides
•MSFT Paint
•No graphic design background
•Friend of a friend email intros
•15 min phone call
•Sale!

Lesson #3

You do not need a
prototype to get a sale

It’s a race against the clock

Sales

June 2007 June 2008 June 2009

Get in touch

•Questions? elizabeth@launchbit.com
•Twitter: @launchbit
•www.launchbit.com

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FailCon 2011: 3 Lessons Learned from Building Too Much

1. Stop Building Now: 3 Lessons Learned Elizabeth Yin FailCon October 24, 2011

2. Background

3. Timeline of activities… Marketing Sales User testing Product development June 2007 June 2008 June 2009 TOO MUCH BUILDING

4. A fully-featured product

5. Lesson #1 Core > Core + Features t=0 t = n weeks

6. The Maybe “I might be able to see myself using that…”

7. Lesson #2 Maybe = NO

8. Sell off a deck •5 PPT slides •MSFT Paint •No graphic design background •Friend of a friend email intros •15 min phone call •Sale!

9. Lesson #3 You do not need a prototype to get a sale

10. It’s a race against the clock Sales June 2007 June 2008 June 2009

11. Get in touch •Questions? elizabeth@launchbit.com •Twitter: @launchbit •www.launchbit.com