Star alliance

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STAR ALLIANCE
1. Foundation and development
The Star Alliance is the world's largest global airline alliance, headquartered in
Frankfurt am Main, Germany, and led by current CEO Mark Schwab. It was founded on
May 14, 1997, with its name and emblem representing the five founding airlines (see the
five airlines in the history section).
1.1. 1997–1999: The first three years
On 14 May 1997, five airlines from three continents – Scandinavian
Airlines, Thai Airways International, Air Canada, Lufthansa, and United Airlines came
together to launch Star Alliance. The alliance also adopted their first slogan "The Airline
Network for Earth”.
VARIG joined the Star Alliance network, on 22
October 1997 making it the alliance's first "new"
member and its gateway airline into South America.
In 3 May 1999, Ansett Australia and Air New
Zealand both became members of the alliance,
connecting the alliance to Australia and the
Pacific.[9] Upon the joining of the two carriers, Star
Alliance served 720 destinations in 110 countries with a combined fleet of 1,650 aircraft.
All Nippon Airways joined the alliance in 15 October 1999
1.2. 2000 - 2007: Major expansion
 In 2000: On 26 March, the new millennium started off with the significant
admission of The Austrian Airlines Group.
On 1 April,Singapore Airlines joined giving the alliance an even stronger
foothold in the Asian market.
On 1 July, BMI and Mexicana Airlines simultaneously joined Star Alliance,
bringing the total membership tally up to 13.
In 2000 the alliance also opened its first three business centers through the course
of the year in Los Angeles, Frankfurt, and Bangkok as well as announcing the
completion of its full-time Alliance Management Team (AMT) – the executive
body of the partnership.

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 In September 2001, Ansett Australia left the alliance due to bankruptcy which
subsequently handed over a majority of the Australian market to Qantas, a rival
Oneworld Alliance member. During this year Star Alliance also announced the
appointment of their new CEO, Jaan Albrecht.
 2003 saw the admission of three new airlines to the alliance.
Asiana Airlines joined on 1 March.
Spanair joined on 1 May,
Finally, LOT Polish Airlines, the official flag carrierof Poland, joined in October.
 In March 2004, Mexicana Airlines left Star Alliance after deciding not to renew a
codeshare deal with United Airlines and later joined Oneworld.
US Airways then joined the alliance in May, becoming the alliance's second US-based
airline.
Finally, in November, Adria Airways, Blue1, and Croatia Airlines joined the
alliance as the first three regional members.
 In 2005, Star Alliance invited LineasAereas Azteca to join the alliance in mid-
2007, but the airline went bankrupt and never joined the alliance. Then, Star
Alliance saw the admission of TAP Portugal on 14 March, thereby adding new
African destinations to Star Alliance's network.
 In April 2006 Swiss International Air Lines joined the alliance as its 17th
member and its 6th airline from Europe.
April also saw the admission of South African Airways, being Star Alliance's
first African member. They also were the 18th member of the alliance.
In May 2007, Star Alliance and its members celebrated the alliance's 10th anniversary.
During the previous decade, Star Alliance had grown from a membership of five airlines
to include 18 carriers around the world. Each day the Star Alliance's members had a
combined daily departure of 16,000 to 855 destinations in 155 countries, serving 406
million passengers annually.
1.3. 2008–2010: Expansion and 2nd decade of operations
- 1 April 2008:Turkish Airlines joined the alliance and became the 7th European
airline in the alliance => Star Alliance had thus reached a total of 20 members.
- 11 July 2008:EgyptAir, the official airline of Egypt, joined and became the 2nd
African airline in the alliance.
- 27 October 2009:Continental Airlines became the 25th full member of the
alliance after leaving SkyTeam on 24 October. This is the first time in history an
airline has moved directly from one alliance to another.

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- 9 December 2009:Brussels Airlines joined into the Star Alliance.
- 13 May 2010: leading Brazilian carrier TAM Airlines was admitted following a
joining ceremony in São Paulo, thereby furthering the alliance's foothold in South
America.
- 30 June 2010: Aegean Airlines, Greece's largest airline in terms of passengers
carried, joined the alliance.
- 31 October 2010:Shanghai Airlines left the alliance due to its merger with China
Eastern Airlines, a future member of Star Alliance's rival SkyTeam.
- 29 September 2010:Ethiopian Airlines became the 30th member, which has
further strengthened Star Alliance’s position in the African region.
As of September 2010, Star Alliance flew to 1,172 airports in 181 countries, with
approximately 21,200 daily departures.
1.4. Expansion during 2011 and beyond
The new decade saw the Star Alliance adding new members, but also losing some
due to corporate restructuring and collapse.
From 2011 to 2014, the institutes joined the Alliance include:
- Ethiopian Airlines on 2011, December 13th, adding five new countries and
24 destinations to the alliance's route map.
- Avianca, TACA Airlines and Copa Airlines all simultaneously on 2012,
June 21st
- Shenzhen Airlines on 2012, November 29th, complementing Air China's
Chinese network
- TAM Airlines merger with LAN Airlines to become LATAM Airlines
Group on 2013, August 3rd
- Air India was officially invited to join Star Alliance again on 2013,
December 13th, after being rejected for membership in 2011, August. It
officially became a member on 2014 July 11th.
- Avianca Brazil announced that they would join Star Alliance in 2014 as an
affiliate of the Avianca brand on 2014, March 31st.
The airlines that left the Alliance include:
- Continental Airlines mergered with United Airlines, ending its membership
in the alliance in 2012, beginning of January
- Spanair left the alliance after suffering financial collapse and ceasing
operations on 2012, January 27th

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- BMI (British Midland International) left after its acquisition by
International Airlines Group on 2012, April 20th
- Blue 1 left the alliance, becoming an affiliate of parent Scandinavian
Airlines in 2012, November
- TAM Airlines left Star Alliance and joined Oneworld, and US Airways left
as well as an affiliate of American Airlines on 2014, March 31st
Later during the year 2013, the alliance now had 28 members, making it the
largest of the three main airline alliances. .
After TAM Airlines and US Airways left Star Alliance in 2014, the alliance had
26 airlines.
2. Star Alliance members
2.1. Members
Leading global airline network with the highest number of member airlines, daily
flights, destinations and countries flown to. Members are of the world’s most
respected airlines, offering passengers convenience, comfort and efficiency when
travelling the globe.
1. Adria airways JP
2. Aegean airlines A3
3. Air Canada AC
4. Air China CA
5. Air India AI
6. Air new Zealand NZ
7. ANA NH
8. Asiana Airlines OZ
9. Austrian OS
10. Avianca AV
11. Brussel Airlines SN
12. Copa Airlines CM
13. Croatia Airlines OU
14. EGYPTAIR MS
15. Ethiopian Airlines
16. EVA Air BR
17. LOT Polish Airlines LO
18. Lufthansa LH
19. Scandinavian Airlines SK
20. Shenzhen Airlines ZH
21. Singapore Airlines SQ
22. South African Airways SA
23. SWISS LX
24. TAP Portugal TP
25. THAI TG
26. Turkish Airlines TK
27. United UA
2.2. Membership requirements

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Hhighest industry standards of customer service, security and technical infrastructure to
offer convenient and comfortable travel to almost any destination in the world.
3. Benefits of joining Star Alliance
3.1 Extended network
This is often realized through code sharing agreements where 2 or more airlines
share the same flight. Being a member of Star Alliance means your network is
extended to 26 member airlines.
3.2 Cost reduction
Cost is reduced from sharing of sales office, maintenance facilities, operational
facilities (e.g. catering or computer systems), operational staff (e.g. ground handling
personnel, at check-in and boarding desks), and investments and purchases (e.g. in
order to negotiate extra volume discounts). In total, Star Alliance offers a facility of
more than 4,000 aircrafts, more than 1,200 airports, over 1,000 lounges in nearly 200
countries.
3.3 Benefits for travelers:
Being part of the Star Alliance family allows an airline member’s customers to enjoy:
- Coordinated schedules: Star Alliance member airlines have optimized
connections within the network and reduced waiting times for passengers.
- Special Fares: Star Alliance airlines are able to offer our customers additional
value via a wide variety of air passes and special fares including Star Alliance
Round the World Fare, Circle Asia Fare, Circle North Asia, Circle Pacific Fare
and the Airpasses for Africa, China, Middle East, North America, Europe, Japan,
Asia, South Pacific and Thailand.
- Enhanced Customer Service: Through check-in, joint ticketing, joint check-in
and baggage facilities, co-location of partners and connection teams at key airports
to provide a smoother travel experience for customers.
- A More Rewarding Frequent Flyer Program: customers can earn Frequent Flyer
miles when taking qualifying flights on any member of the Star Alliance network.
Redemption is also available on any Star Alliance member airline.

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- In addition, members have Star Alliance Gold status and Silver status are
recognized as valuable customers whenever they travel on a Star Alliance member
airline and enjoy the following benefits: Priority Check-In, Priority Waitlist,
Priority Airport Standby, Lounge Access, Priority Baggage Tags, Priority
Boarding, Extra Baggage Allowance…
4. Vision and strategies
4.1. Vision
To be the leading global airline alliance for the high value international traveler
4.2. Mission
To contribute to the long-term profitability of its members beyond their individual
capabilities.
4.3. Strategies
4.3.1. Customer services: Strengthen the value proposition to the customers
- Give Gold and Silver Status to traveller.
- Aiming to deliver their promises for customers consistently on every trip in any
part of the world
- Offer some benefits to global travellers:
o Earn and redeem miles or points when they fly across the Star Alliance
network. Their miles and points is to upgrade class of service when
travelling with Star Alliance’s members.
o Airport lounges for Gold members or business class.
4.3.2. Innovation/Leadership: Foster innovation and set industry standards
- Size does matter, dealing with monopolistic partners
- Principles – Join Sourcing projects: fuel, advertising media spend, network
bandwidth, telecommunications, aircraft parts, in-flight service material, tyres
- Worldwide standard defined and implemented: interline e-ticket, 2D-bar code on
boarding passes, e-flight bag, priority baggage tags.

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- Airport cooperation: rollout of successful models at more stations:
9 Star Alliance connection centers
Joint Ground Handling
- Automate travel document check at first point of check in: launched as industry
first
- RFID used in assessment
- Starnet: a stable IT infrastructure
- Common IT platform: more members migrated, more members joined
4.3.3 Synergies: Capitalize on economies of scale, alliance bargaining power
and individual members’ strengths
- Fleet coordination: Manufacturers listen to collective needs
- Umbrella agreement for alliance-wide sourcing
- Joint development uses members’ resources efficiently
- Shared facilities improve utilization
4.3.4. Membership Strategy: Global reach
- Focusing on having a strong global network that benefits both customers and
airlines
- Extend Avianca's Star Alliance membership to include Avianca Brazil and to
recommence the integration process with Air India => to maintain their presence in
Brazil and to build a presence in one of the most important aviation markets where they
do still not have a member carrier. (TAM Airlines left the alliance causing a hole in
Brazil market)

8. 8
Member list:
1. Kieu Thuy Van 1111150066
2. Tran Le Thu Ha 1111150179
3. Le Thi Hong Nhat 1111150007
4. Dang Thi Yen Nhi 1113150013
5. Le Quang Minh 1111150138
6. Le Son Tung 1111150030
7. Quach Quy Ton 1112150086
8. Trinh Minh Huong 1112150060
9. Tran Thuy Phuong 1113150161
10. Nguyen Thi Thuy 1117150093
11. Pham Thuy Tien 1117150017
12. Trinh Mai Hanh 1111150084
13. Nguyen Phuong Quynh 1111150088
14. Tran Thi Oanh Yen 1117150078
15. Nguyen Thi Tra Giang 1111150145