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TechSEO Boost - Apps script for SEOs Slide 1 TechSEO Boost - Apps script for SEOs Slide 2 TechSEO Boost - Apps script for SEOs Slide 3 TechSEO Boost - Apps script for SEOs Slide 4 TechSEO Boost - Apps script for SEOs Slide 5 TechSEO Boost - Apps script for SEOs Slide 6 TechSEO Boost - Apps script for SEOs Slide 7 TechSEO Boost - Apps script for SEOs Slide 8 TechSEO Boost - Apps script for SEOs Slide 9 TechSEO Boost - Apps script for SEOs Slide 10 TechSEO Boost - Apps script for SEOs Slide 11 TechSEO Boost - Apps script for SEOs Slide 12 TechSEO Boost - Apps script for SEOs Slide 13 TechSEO Boost - Apps script for SEOs Slide 14 TechSEO Boost - Apps script for SEOs Slide 15 TechSEO Boost - Apps script for SEOs Slide 16 TechSEO Boost - Apps script for SEOs Slide 17 TechSEO Boost - Apps script for SEOs Slide 18 TechSEO Boost - Apps script for SEOs Slide 19 TechSEO Boost - Apps script for SEOs Slide 20 TechSEO Boost - Apps script for SEOs Slide 21 TechSEO Boost - Apps script for SEOs Slide 22 TechSEO Boost - Apps script for SEOs Slide 23 TechSEO Boost - Apps script for SEOs Slide 24 TechSEO Boost - Apps script for SEOs Slide 25 TechSEO Boost - Apps script for SEOs Slide 26 TechSEO Boost - Apps script for SEOs Slide 27 TechSEO Boost - Apps script for SEOs Slide 28 TechSEO Boost - Apps script for SEOs Slide 29 TechSEO Boost - Apps script for SEOs Slide 30 TechSEO Boost - Apps script for SEOs Slide 31 TechSEO Boost - Apps script for SEOs Slide 32 TechSEO Boost - Apps script for SEOs Slide 33 TechSEO Boost - Apps script for SEOs Slide 34 TechSEO Boost - Apps script for SEOs Slide 35 TechSEO Boost - Apps script for SEOs Slide 36 TechSEO Boost - Apps script for SEOs Slide 37 TechSEO Boost - Apps script for SEOs Slide 38 TechSEO Boost - Apps script for SEOs Slide 39 TechSEO Boost - Apps script for SEOs Slide 40 TechSEO Boost - Apps script for SEOs Slide 41 TechSEO Boost - Apps script for SEOs Slide 42 TechSEO Boost - Apps script for SEOs Slide 43 TechSEO Boost - Apps script for SEOs Slide 44 TechSEO Boost - Apps script for SEOs Slide 45 TechSEO Boost - Apps script for SEOs Slide 46 TechSEO Boost - Apps script for SEOs Slide 47 TechSEO Boost - Apps script for SEOs Slide 48 TechSEO Boost - Apps script for SEOs Slide 49 TechSEO Boost - Apps script for SEOs Slide 50 TechSEO Boost - Apps script for SEOs Slide 51 TechSEO Boost - Apps script for SEOs Slide 52 TechSEO Boost - Apps script for SEOs Slide 53 TechSEO Boost - Apps script for SEOs Slide 54 TechSEO Boost - Apps script for SEOs Slide 55 TechSEO Boost - Apps script for SEOs Slide 56 TechSEO Boost - Apps script for SEOs Slide 57 TechSEO Boost - Apps script for SEOs Slide 58 TechSEO Boost - Apps script for SEOs Slide 59 TechSEO Boost - Apps script for SEOs Slide 60 TechSEO Boost - Apps script for SEOs Slide 61 TechSEO Boost - Apps script for SEOs Slide 62 TechSEO Boost - Apps script for SEOs Slide 63 TechSEO Boost - Apps script for SEOs Slide 64 TechSEO Boost - Apps script for SEOs Slide 65 TechSEO Boost - Apps script for SEOs Slide 66 TechSEO Boost - Apps script for SEOs Slide 67 TechSEO Boost - Apps script for SEOs Slide 68 TechSEO Boost - Apps script for SEOs Slide 69 TechSEO Boost - Apps script for SEOs Slide 70 TechSEO Boost - Apps script for SEOs Slide 71 TechSEO Boost - Apps script for SEOs Slide 72 TechSEO Boost - Apps script for SEOs Slide 73 TechSEO Boost - Apps script for SEOs Slide 74 TechSEO Boost - Apps script for SEOs Slide 75 TechSEO Boost - Apps script for SEOs Slide 76 TechSEO Boost - Apps script for SEOs Slide 77 TechSEO Boost - Apps script for SEOs Slide 78 TechSEO Boost - Apps script for SEOs Slide 79 TechSEO Boost - Apps script for SEOs Slide 80 TechSEO Boost - Apps script for SEOs Slide 81 TechSEO Boost - Apps script for SEOs Slide 82 TechSEO Boost - Apps script for SEOs Slide 83
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TechSEO Boost - Apps script for SEOs, Dave Sottimano

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TechSEO Boost - Apps script for SEOs

  1. 1. Dave Sottimano | @dsottimano | #TechSEOBoost Dave Sottimano TechSEO Boost 2019 Apps Script for SEO
  2. 2. Dave Sottimano | @dsottimano | #TechSEOBoost We’re going to talk about.. JavaScript!
  3. 3. Dave Sottimano | @dsottimano | #TechSEOBoost and Spreadsheets!
  4. 4. Dave Sottimano | @dsottimano | #TechSEOBoost +
  5. 5. Dave Sottimano | @dsottimano | #TechSEOBoost Meet the new “you”Results not guaranteed. Actually, no matter how much you do apps script, you’ll probably never be as jacked as this guy.
  6. 6. Dave Sottimano | @dsottimano | #TechSEOBoost Am I masochistic? Why not just use Python?
  7. 7. Dave Sottimano | @dsottimano | #TechSEOBoost To make programming accessible in everyday tools. Generated Humans Credit: thispersondoesnotexist.com
  8. 8. Dave Sottimano | @dsottimano | #TechSEOBoost Because I don’t like your interface
  9. 9. Dave Sottimano | @dsottimano | #TechSEOBoost Because you’re going to do this anyway.
  10. 10. Dave Sottimano | @dsottimano | #TechSEOBoost Serverless Free Integrated
  11. 11. Dave Sottimano | @dsottimano | #TechSEOBoost Magic lives here
  12. 12. Dave Sottimano | @dsottimano | #TechSEOBoost
  13. 13. Dave Sottimano | @dsottimano | #TechSEOBoost My problem with spreadsheets
  14. 14. Dave Sottimano | @dsottimano | #TechSEOBoost Generic formulas become a mess. =SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(SUBSTIT UTE(C5,"the",""),"Hat",""),"written",""),"@","")
  15. 15. Dave Sottimano | @dsottimano | #TechSEOBoost What if you could do this? =SUBSTITUTE_ALL(a1,“the,Hat,@,written”,””) https://moz.com/blog/search-volume-data-excel - Psst, this isn’t new. Richard Baxter in 2011
  16. 16. Dave Sottimano | @dsottimano | #TechSEOBoost How do you parse the path here? https://www.local10.com/news/weird- news/burglar-wears-clear-plastic-wrapper-as- disguise-to-rob-gamestop
  17. 17. Dave Sottimano | @dsottimano | #TechSEOBoost Not fit for purpose, hard to modify and explain. =MID(A1,FIND("*",SUBSTITUTE(A1,"/","*",LEN(A1) -LEN(SUBSTITUTE(A1,"/",""))))+1,LEN(A1))
  18. 18. Dave Sottimano | @dsottimano | #TechSEOBoost How about this instead? =PARSE_URI(a2,”path”) burglar-wears-clear-plastic-wrapper-as- disguise-to-rob-gamestop
  19. 19. Dave Sottimano | @dsottimano | #TechSEOBoost How do you GET Google search results?
  20. 20. Dave Sottimano | @dsottimano | #TechSEOBoost Skip the middleman
  21. 21. Dave Sottimano | @dsottimano | #TechSEOBoost cool? cool
  22. 22. Dave Sottimano | @dsottimano | #TechSEOBoost JavaScript functions are Custom formulas. function COMBINE_STRINGS(string1,string2){ return string1 + string2 } Note: Apps Script is ECMA 2015
  23. 23. Dave Sottimano | @dsottimano | #TechSEOBoost Now, we can call the function as a formula! Note: Apps Script is ECMA 2015
  24. 24. Dave Sottimano | @dsottimano | #TechSEOBoost There’s thousands of functions ready to be adapted.
  25. 25. Dave Sottimano | @dsottimano | #TechSEOBoost IT’S JUST JAVASCRIPT… IN A SPREADSHEET...
  26. 26. Dave Sottimano | @dsottimano | #TechSEOBoost
  27. 27. Dave Sottimano | @dsottimano | #TechSEOBoost
  28. 28. Dave Sottimano | @dsottimano | #TechSEOBoost 1. Sensor to monitor garden 2. Store in Google sheets 3. Apps script email if the soil is too dry 4. Set event in calendar to water plants
  29. 29. Dave Sottimano | @dsottimano | #TechSEOBoost pulse.appsscript.info is where the cool kids are.
  30. 30. Dave Sottimano | @dsottimano | #TechSEOBoost FINE, GO PLAY WITH YOUR 100 ROWS OF DATA.
  31. 31. Dave Sottimano | @dsottimano | #TechSEOBoost gsuite.google.com/campaigns/index__sheets-connectedsheet.html
  32. 32. Dave Sottimano | @dsottimano | #TechSEOBoost Code for this presentation! Make a copy of the spreadsheet to access the functions: bit.do/techseo Or get the code: bit.do/techseo-code
  33. 33. Dave Sottimano | @dsottimano | #TechSEOBoost Clean and manipulate data quickly in sheets
  34. 34. Dave Sottimano | @dsottimano | #TechSEOBoost Parse URLs quickly =PARSE_URI(URL,PART) https://www.example.com/directory/path-to-page.pdf Root: example.com Subdomain: www.example.com Path: /directory/path-to-page.pdf File: path-to-page.pdf
  35. 35. Dave Sottimano | @dsottimano | #TechSEOBoost
  36. 36. Dave Sottimano | @dsottimano | #TechSEOBoost Don’t remember the formula? Just start typing. Powered by JS Doc
  37. 37. Dave Sottimano | @dsottimano | #TechSEOBoost example.com/directory/567/~!page.html example.com/directory/56789/!page.html example.com/@directory/56789/~page.php =SUBSTITUTE_ALL(“@,.html,!,.php”,a1)
  38. 38. Dave Sottimano | @dsottimano | #TechSEOBoost
  39. 39. Dave Sottimano | @dsottimano | #TechSEOBoost Combine multiple columns to one column?
  40. 40. Dave Sottimano | @dsottimano | #TechSEOBoost =COMBINE_TO_COLUMN(A1:B200)
  41. 41. Dave Sottimano | @dsottimano | #TechSEOBoost Leverage any API (UrlFetchApp)
  42. 42. Dave Sottimano | @dsottimano | #TechSEOBoost Scrape Google search results reliably Get an API key first, serpapi.com
  43. 43. Dave Sottimano | @dsottimano | #TechSEOBoost In the code, add your API Key
  44. 44. Dave Sottimano | @dsottimano | #TechSEOBoost =GOOGLE_SEARCH(“tech seo boost”)
  45. 45. Dave Sottimano | @dsottimano | #TechSEOBoost =GOOGLE_FEATURED_SNIPPET(“why is the sky blue”)
  46. 46. Dave Sottimano | @dsottimano | #TechSEOBoost Create your own auto- suggest bit.do/g-suggest
  47. 47. Dave Sottimano | @dsottimano | #TechSEOBoost Simple and free. Create your own interface bit.do/g-suggest
  48. 48. Dave Sottimano | @dsottimano | #TechSEOBoost Use Python from a Google Cloud Function (API) 2 gb, Python 3.7 serverless Python through the GCF https://cloud.google.com/functio ns/docs/quickstart-python
  49. 49. Dave Sottimano | @dsottimano | #TechSEOBoost Limitless applications via APIs Cloud based headless browsers: Proxycrawl.com Phantomjscloud.com Semrush API Library https://opensourceseo.org/semr ush-api-library-google-sheets- google-scripts/
  50. 50. Dave Sottimano | @dsottimano | #TechSEOBoost Packaging through add-ons and Document automation
  51. 51. Dave Sottimano | @dsottimano | #TechSEOBoost “Private add-ons are only visible to users in the same domain as the add-on publishing account. They can't be installed by outside users. Private add-ons do not require add-on review” https://developers.google.com/gsuite/add-ons/how-tos/publish-overview
  52. 52. Dave Sottimano | @dsottimano | #TechSEOBoost Develop for your organization through private add-ons
  53. 53. Dave Sottimano | @dsottimano | #TechSEOBoost Private add-ons
  54. 54. Dave Sottimano | @dsottimano | #TechSEOBoost
  55. 55. Dave Sottimano | @dsottimano | #TechSEOBoost Solving SEO Problems with Apps Script
  56. 56. Dave Sottimano | @dsottimano | #TechSEOBoost Check if indexed & Find 301 targets.
  57. 57. Dave Sottimano | @dsottimano | #TechSEOBoost =GOOGLE_SEARCH(“https://www.google.com”) Query parameter is the verbatim URL
  58. 58. Dave Sottimano | @dsottimano | #TechSEOBoost Same function. Better way of running it
  59. 59. Dave Sottimano | @dsottimano | #TechSEOBoost =GOOGLE_SEARCH(“site:seland.com python”) Find best matched possible 301 targets
  60. 60. Dave Sottimano | @dsottimano | #TechSEOBoost Cache copies of pages & Change monitoring.
  61. 61. Dave Sottimano | @dsottimano | #TechSEOBoost To save, add https://web.archive.org/save/ to the start of a URL A GET request to this will save the page! https://web.archive.org/save/https://opensourceseo.org/ Save Pages > Chron > Import Captures > Compare
  62. 62. Dave Sottimano | @dsottimano | #TechSEOBoost Save Pages > Chron > Import Captures > Compare In the code, add your URLs into the array
  63. 63. Dave Sottimano | @dsottimano | #TechSEOBoost Save Pages > Chron > Import Captures > Compare
  64. 64. Dave Sottimano | @dsottimano | #TechSEOBoost Save Pages > Chron > Import Captures > Compare
  65. 65. Dave Sottimano | @dsottimano | #TechSEOBoost Save Pages > Chron > Import Captures > Compare
  66. 66. Dave Sottimano | @dsottimano | #TechSEOBoost Save Pages > Chron > Import Captures > Compare
  67. 67. Dave Sottimano | @dsottimano | #TechSEOBoost Save Pages > Chron > Import Captures > Compare
  68. 68. Dave Sottimano | @dsottimano | #TechSEOBoost Machine learning classification < 10 minutes
  69. 69. Dave Sottimano | @dsottimano | #TechSEOBoost BIGML.COM For free. Accessible to any Google sheet. https://bigml.com/features/class ification-regression
  70. 70. Dave Sottimano | @dsottimano | #TechSEOBoost Training Data > Create Model > Classify Keyword data from Semrush Nytimes.com = informational Yelp.com = local Amazon.com = transactional
  71. 71. Dave Sottimano | @dsottimano | #TechSEOBoost Training Data > Create Model > Classify
  72. 72. Dave Sottimano | @dsottimano | #TechSEOBoost Training Data > Create Model > Classify
  73. 73. Dave Sottimano | @dsottimano | #TechSEOBoost Install the Bigml.com addon for sheets
  74. 74. Dave Sottimano | @dsottimano | #TechSEOBoost Install the Bigml.com addon for sheets
  75. 75. Dave Sottimano | @dsottimano | #TechSEOBoost
  76. 76. Dave Sottimano | @dsottimano | #TechSEOBoost Training Data > Create Model > Classify
  77. 77. Dave Sottimano | @dsottimano | #TechSEOBoost Where to go from here?
  78. 78. Dave Sottimano | @dsottimano | #TechSEOBoost Want to learn JavaScript? JavaScript track on Freecodecamp.org Book: JavaScript - the good parts
  79. 79. Dave Sottimano | @dsottimano | #TechSEOBoost Want to learn Apps Script? Follow this list on Twitter Stack Overflow Google documentation Starter guide on opensourceseo.org Ben Collin’s guides
  80. 80. Dave Sottimano | @dsottimano | #TechSEOBoost Hire an Apps Script developer?
  81. 81. Dave Sottimano | @dsottimano | #TechSEOBoost Will Apps Script Upgrade?
  82. 82. Dave Sottimano | @dsottimano | #TechSEOBoost Currently building seotoolsforsheets.com VP @ Keyphraseology.com –Dave Sottimano Twitter: @dsottimano
  83. 83. Dave Sottimano | @dsottimano | #TechSEOBoost Image credits https://www.reddit.com/user/nwsm/ https://giphy.com/gifs/whoa-hd-tim-and-eric-xT0xeJpnrWC4XWblEk/media
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TechSEO Boost - Apps script for SEOs, Dave Sottimano

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